Human Communications & Visual Art & Design PDF

**Human Communications** - Definition - Shannon and Weaver (1949) define human communication as "all the procedures by which one mind influences another". - It is also defined as giving and receiving information/ideas through media - Intrapersonal Communication - Listening to...

**Human Communications** - Definition - Shannon and Weaver (1949) define human communication as "all the procedures by which one mind influences another". - It is also defined as giving and receiving information/ideas through media - Intrapersonal Communication - Listening to your own body, for example hunger, being tired means we are in a state of sleep deprivation. - This is important as it makes us aware of the dangers around us. Also becoming aware of emotions such as apathy, anger, sadness. Ignoring these is a risk to one's life. - Interpersonal Communication - My interactions with others in the conetxt of a small group. Here one learns to express their emotions and trust themselves and others, learn language skills, express empathy etc... - These can be verbal or non-verbal - Communication models - Explain what happens when we communicate - Source receiver message feedback (the most basic model) - The basic model was then elaborated - Communication through social media Today, more and more communication happen through social media. Within this setup communication flows are targeted toward individuals who, often, respond through the use of technology. An example of contemporary communication is video games. - User-generated content (UGC) refers to any type of content---such as text, images, videos, reviews, or other media---created by users or consumers rather than by professional content creators or brands. UGC is typically shared on digital platforms like social media, blogs, websites, or review sites.  - Organizational Communication - An organization is a group of persons bonded together - The entity as a signle voice can communicate internally and externally - Internal organization is keeping the whiole organization functioning (staff, management etc) - External ties the organization to other organizations such as suppliers, competitors, buyers etc - Intercultural communication Makes us aware of our cultural differences and overcome conflicts due to such differences **Visual Art and Design** - In art, Context creates meaning - What is a work of art? - Art is a creative expression - The imagination of an artists that evokes emotion - It is an aesthetic value - Artistic Activity Understood as experiencxe in context. A man's earliest artistic activity is Cave Paintings. - Cave Paintings Resulted from their creator's understanding of animal forms. They had a magical purprose for the tribal socities that created them. These tribes performed magic rituals using these images as sacred icons. - Icons A person/thing that is a representative symbol for something - Iconography The illustration of a subject through drawing figures. Hnadwriting is also considered as iconography - Culture Culture is linked to lifestyle and identity. It is learned knowledge, beliefs and values. Moreover... - Visual Culture Is the tangible expressions of a culture. Has to do with evryday life, such as buildings, adverts, landscapes etc **Screen-based:** Websites, TV, blogs, series **Print-based:** Billboards, magazines, books, packaging **Ambient:** Architecture, interior design, lanscape **Artistic- Expression:** Theatre, sculpture, photography - Graphic Design - Is the art of visual communication - Communicate a specific message to a specific audience, within specific limitations (example: cultural, financial) - Design is about finidng a balance - Form vs Function - Expression vs Clarity - Verbal vs Visual - Text vs Image - The Design Process The double-diamond approach is a visual map to illustrate the 4 distinct stages of the design process across all design disciplines. Discover Define Develop Deliver **Discover:** Includes divergent thinking and looking at the world from different perspectives **Define:** Includes convergent thinking and trying to make sense of possibilities and ideas. The goal is developing a clear and creative brief **Develop:** The divergent design. Concepts and created, prototyped and tested. Lots of trial and error helps designers improve and refine ideas. **Deliver:** The convergent Design. The project is finalised, produced and launched - What is an Illustration? An illustration is a visual representation created to complement, explain, or enhance a concept, story, or idea. It is typically a drawing, painting, or digital image that serves a specific purpose, such as to clarify text, add aesthetic value, or convey a narrative. Illustrations can appear in books, magazines, advertisements, websites, packaging, and many other forms of media.