Study Guide Lesson 2: Evolution of Media (Traditional to New Media) PDF

Lesson 2 EVOLUTION OF MEDIA (TRADITIONAL TO NEW MEDIA) Prepared by: Ms. Mary Glyzelle R. Dela Cruz, LPT Faculty Member | ICT Department MEDIA AND INFORMATION LITERACY | SY 2024-2025 1 MEDIA AND ITS ROLE TO SOCIETY THE EVOLUTION OF MEDIA 2 PRE-INDU...

Lesson 2 EVOLUTION OF MEDIA (TRADITIONAL TO NEW MEDIA) Prepared by: Ms. Mary Glyzelle R. Dela Cruz, LPT Faculty Member | ICT Department MEDIA AND INFORMATION LITERACY | SY 2024-2025 1 MEDIA AND ITS ROLE TO SOCIETY THE EVOLUTION OF MEDIA 2 PRE-INDUSTRIAL AGE (BEFORE 1700s) INDUSTRIAL AGE (1700s – 1930s) ELECTRONIC AGE (1930s – 1980s) INFORMATION AGE (MID 1900s – 2000s)  ? It is the capacity of an individual to comprehend the functions of media and determine the relevant use and worth of media platforms MEDIA LITERACY It is the capacity of an individual to comprehend the functions of media and determine the relevant use and worth of media platforms  ? It involves a thorough way of gathering information, data, or facts which relate to the use of media information.  INFORMATION LITERACY It involves a thorough way of gathering information, data, or facts which relate to the use of media information.  ? It refers to the skill of an individual to manipulate technology independently or with the assistance of others in using technology in an efficient and suitable way. TECHNOLOGY LITERACY It refers to the skill of an individual to manipulate technology independently or with the assistance of others in using technology in an efficient and suitable way.  ? It covers the necessary skills that let a person interact using different media platforms and get access to information around the globe. Media and Information Literacy It covers the necessary skills that let a person interact using different media platforms and get access to information around the globe.  ? This refers to a person who has huge followers in social media. They also share their posts on various social media platforms to reach more people. Social Media Influencer This refers to a person who has huge followers in social media. They also share their posts on various social media platforms to reach more people.  Channels or ways we use to transmit or communicate messages; communication tools  Media Channels or ways we use to transmit or communicate messages; communication tools Why is media so important? Media fulfills several roles in society including the following:  Why is media so important? Acting as a Entertaining Serving as a watchdog and public forum Educating for providing an for the and government, outlet for discussion of informing business and the important other imagination issues institutions PRE-INDUSTRIAL INFORMATION INDUSTRIAL AGE ELECTRONIC AGE AGE (BEFORE AGE (MID 1900s – (1700s – 1930s) (1930s – 1980s) 1700s) 2000s) Game Time! Paired Work: Can you sort the following inventions according to the period in history that they emerged? Pre-Industrial Age Industrial Age Electronic Age Information Age Telegraph YouTube Cave painting News paper Transistor Radio Internet Explorer WWW Television Facebook Clay tablet LCD Projector Blog Papyrus in Egypt Telephone Motion picture Acta Diurna Typewriter Smartwatch Printing Press (Wood blocks) Codex Paired Work: Can you sort the following inventions according to the period in history that they emerged? Pre-Industrial Age Industrial Age Electronic Age Information Age Telegraph YouTube Cave painting News paper Transistor Radio Internet Explorer WWW Television Facebook Clay tablet LCD Projector Blog Papyrus in Egypt Telephone Motion picture Acta Diurna Typewriter Smartwatch Printing Press (Wood blocks) Codex PRE-INDUSTRIAL AGE (Before 1700s) People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron. PRE-INDUSTRIAL AGE (Before 1700s) People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron. PRE-INDUSTRIAL AGE (Before 1700s) Archeologist have also found evidence that early human beings were able to communicate through writing symbols or drawing crude pictures. PRE-INDUSTRIAL AGE (Before 1700s)  Pictographs – images drawn on cave walls using ink plants and animal blood; Petroglyphs – carvings on stones PICTOGRAPHS AND PETROGLYPHS CAVE PAINTINGS (35,000 BC) PAPYRUS IN EGYPT (2500 BC) CLAY TABLETS (MESOPOTAMIA) ACTA DIURNA (ROME, 130 BC) DIBAO (CHINA, 2 ND CENTURY) CODEX (MAYAN REGION, 5 TH CENTURY) Printing press using wood blocks (220 AD) INDUSTRIAL AGE (1700s-1930s) People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products. INDUSTRIAL AGE (1700s-1930s) INDUSTRIAL AGE (1700s-1930s) INDUSTRIAL AGE (1700s-1930s) INDUSTRIAL AGE (1700s-1930s) INDUSTRIAL AGE (1700s-1930s) INDUSTRIAL AGE (1700s-1930s) INDUSTRIAL AGE (1700s-1930s) INDUSTRIAL AGE (1700s-1930s) INDUSTRIAL AGE (1700s-1930s) INDUSTRIAL AGE (1700s-1930s) INDUSTRIAL AGE (1700s-1930s) ELECTRONIC AGE (1930s-1980S)  The invention of the transistor ushered in Electronic Age. People harnessed the power of transistors. ELECTRONIC AGE (1930s-1980S) ELECTRONIC AGE (1930s-1980S) ELECTRONIC AGE (1930s-1980S) ELECTRONIC AGE (1930s-1980S) ELECTRONIC AGE (1930s-1980S) ELECTRONIC AGE (1930s-1980S) ELECTRONIC AGE (1930s-1980S) ELECTRONIC AGE (1930s-1980S) ELECTRONIC AGE (1930s-1980S) ELECTRONIC AGE (1930s-1980S) INFORMATION AGE (1900s-2000s) The internet paved the way for faster communication and the creation of social network. INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) INFORMATION AGE (1900s-2000s) A. Quiz 3: Essay 1. Analyze the role of media in society throughout history, focusing on how media has influenced societal values, norms, and cultural identity. Provide examples from different historical periods to support your analysis and discuss the implications for contemporary media consumption. 2. Describe three key technological innovations that transformed media throughout history and discuss their impact on the way people communicate and how media shape society. 3. Discuss the role of social media platforms in shaping public discourse and cultural norms in the contemporary era. What are some advantages and disadvantages of social media as a form of communication? Cite some instances to prove your point. A. Quiz 3: Essay (Continuation..) 4. Explain the concept of media literacy and its importance in the context of the information age. How can media literacy skills help individuals navigate the challenges of modern media environments? 5. Reflect on the ethical considerations and challenges associated with media production and consumption in contemporary society. Consider issues such as media bias, representation, censorship, and freedom of expression, and discuss how individuals and institutions can navigate these complexities responsibly. Quiz 2: Identification 1. What era is characterized by the use of cave paintings and oral storytelling? 2. Name the device that revolutionized the mass production of books during the Industrial Era. 3. In which era was the telegraph invented, allowing for long-distance communication? 4. What form of media became dominant during the Electronic Era, bringing news and entertainment in visual and audio formats to households? 5. Identify the first widely used social media platform in the Information Era. Quiz 4: Identification 6. What was the primary medium for spreading information during the Pre- Industrial Era? 7. Which era saw the introduction of the radio as a key communication tool? 8. Name the invention that marked the beginning of the Industrial Era's influence on media. 9. What was the first digital search engine introduced in the Information Era? 10. During which era did television become the main source of entertainment and information? Quiz 4: Identification 11. What early form of media allowed civilizations to pass down history before written language? 12. Identify the major technological advancement in the Electronic Era that made real-time global communication possible. 13. What media platform in the Information Era allowed users to share videos worldwide? 14. Which era introduced mobile phones as a key communication tool? 15. What media innovation in the Information Era significantly changed how people consumed news and media content? Quiz 4: Identification 16. What early form of movable type printing, originating in Asia, influenced the development of the printing press during the Industrial Era? 17. Invented by Alexander Graham Bell, name the communication device invented in the late 19th century that allowed voice transmission over long distances, marking a significant development in the Electronic Era. 18. What type of storage medium, developed in the Information Era, allowed users to store large amounts of digital data, significantly impacting how media was consumed? 19. What portable media format, introduced in the late 20th century, combined audio and visual content, becoming a popular medium for entertainment and education? 20. What was the first ever newspaper used to inform the public about the policies of the government in ancient Rome? Quiz 4: Identification 1. What era is characterized by the use of cave paintings and oral storytelling? PRE-INDUSTRIAL AGE 2. Name the device that revolutionized the mass production of books during the Industrial Era. PRINTING PRESS 3. In which era was the telegraph invented, allowing for long-distance communication? INDUSTRIAL AGE 4. What form of media became dominant during the Electronic Era, bringing news and entertainment to households? TELEVISION 5. Identify the first widely used social media platform in the Information Era. SIX DEGREES / FACEBOOK Quiz 4: Identification 6. What was the primary medium for spreading information during the Pre- Industrial Era? STORYTELLING / ORAL TRADITION 7. Which era saw the introduction of the radio as a key communication tool? ELECTRONIC ERA 8. Name the invention that marked the beginning of the Industrial Era's influence on media. STEAM-POWERED PRINTING PRESS 9. What was the first digital search engine introduced in the Information Era? ARCHIE - YAHOO 10. During which era did television become the main source of entertainment and information? ELECTRONIC ERA Quiz 4: Identification 11. What early form of media allowed civilizations to pass down history before written language? ORAL COMMINICATION / ORAL TRADITION / STORYTELLING 12. Identify the major technological advancement in the Electronic Era that made real-time global communication possible. SATELLITE TECHNOLOGY 13. What media platform in the Information Era allowed users to share videos worldwide? YOUTUBE 14. Which era introduced mobile phones as a key communication tool? INFORMATION ERA 15. What media innovation in the Information Era significantly changed how people consumed news and media content? THE INTERNET Quiz 4: Identification 16. What early form of movable type printing, originating in Asia, influenced the development of the printing press during the Industrial Era? WOODEN BLOCK PRINTING PRESS 17. Name the communication device invented in the late 19th century that allowed voice transmission over long distances, marking a significant development in the Electronic Era. TELEPHONE 18. What type of storage medium, developed in the Information Era, allowed users to store large amounts of digital data, significantly impacting how media was consumed? COMPACT DISC 19. What portable media format, introduced in the late 20th century, combined audio and visual content, becoming a popular medium for entertainment and education? DVD / VHS /CD 20. Name the communication protocol developed in the Information Era that became the foundation of the World Wide Web. HTTP HYPERTEXT TTRANSFER PROTOCOL PERFORMANCE TASK 2: Media Artifact Headdress Objective: Evaluate primary sources or media artifacts from different historical periods to understand their significance and impact on society. Instructions: Create an ICT-themed head dress by designing a wearable piece that represents media, technology and other innovations. Use materials like cardboard, foil, and wires to shape elements such as circuits, computer parts, or any digital symbols. You may also would want to use electronic waste materials such as old compact discs, old keyboards, phones, calculators, radio, and others. An old or worn-out hat or cap may be used as its base. Incorporate colors that reflect a tech-inspired palette, such as metallics, neon, or binary code patterns. Let your creativity shine, and make sure your head dress captures the essence of media and technology. Thank you!