Lesson 2: Evolution of Media PDF

REVIEW OF LESSON 1.What is Communication? 2. What is Media? 3. What is Information? 4. What are the common examples of Media? 5. What is Technology Literacy? EVOLUTION OF MEDIA Lesson 2 Objectives: At the end of the Lesson the student will: Described the evolution of media in its differe...

REVIEW OF LESSON 1.What is Communication? 2. What is Media? 3. What is Information? 4. What are the common examples of Media? 5. What is Technology Literacy? EVOLUTION OF MEDIA Lesson 2 Objectives: At the end of the Lesson the student will: Described the evolution of media in its different ages. Characterize the process of media evolution from tribal age to information age. Construct an insight project that shows changes in media age by age. Marshall Mcluhan Four Ages  Tribal Age  Age of Literacy  Print Age Marshall Mcluhan-McLuhan was born on July 21, 1911, in Edmonton, Alberta, and was named "Marshall" after his maternal grandmother's surname. His brother, Maurice,  Electronic Age was born two years later. His parents were both also born in Canada: his mother, Elsie Naomi (née Hall), was a Baptist school teacher who later became an actress; and his father, Herbert Ernest McLuhan, was a Methodist with a real-estate business in Edmonton PRE-INDUSTRIAL AGE Tribal Age Age of Literacy INDUSTRIAL AGE  Print Age  Electronic Age  New Media or Information Age TRIBAL AGE  Characterized by the prevalence of oral communication.  Pre historic people relied in face to face interaction.  TRIBAL AGE  People stuck to their tribes to avoid exclusion in the tribe communication process.  Emphasizes equality in terms of information access.  Lessen individualism and specialization AGE OF LITERACY Human beings learned to read and write. Amplified the use of sense of sight. Members of the tribes from the previous age were pushed from  AGE OF LITERACY At this age people were communicate and share information privately. They were able to share information without the need to stay within their groups. Had the freedom to leave the tribe and be exposed to other cultures, group and CAVE PAINTINGS Youtube.com GlimpsofHistory.com Clay Tablet in Mesopotamia Hieroglyphs Khanacademy.com  Papyrus in Egypt Acta Diurna In rome  Dibao in China UMALOHOKAN  serve as walking bulletin who went around the barangay to deliver public announcement DIFFERENT FORMS OF LITERATURE  sabi (maxim)  bugtong (riddles)  kumintang (war song)  tutul (Folk tale)  baybayin Example  PRINT AGE Due to the incapacity to have mass reproduction of the written works, books and papers were  reproduced manually. Highlighted by the invention of Johannes Gutenberg press or movable type in the 15 th century.  PRINT AGE Because of the Invention of Gutenberg press, written materials such as book became increasingly available to the people of different socioeconomics classes. This period was characterized by the further dominance of visual space and logical thinking.  Print age is the same age laid the groundwork for the Industrial Age. The Invention of the Guternberg press in 15th Century Europe as the start of the Print Age. However, Printing originated in China in the 9th Century Letterpresscommons.com History.com During Spanish period, filipino native were introduced to print media using paper and ink Doctrina Christiana In 1593, the Philippine Island Published its first ever book – Doctrina Christiana. A book dealing with Christian, it was Gutenberg.org introduced by Spaniards  Commons.Wikimedia.org Aviso Al Publico- The First Spanish Sheet of Information called appeared in the Philippines  Del SuperiorinGobierno- 1809. The first regular newspaper in the country, introduced by the Spanish Government in 1811.  La Esperanza- the first newspaper distributed daily in the country in Commmedia.aijc.com.ph 1846. Diario de Manila- Spanish government closed down this printing press in 1898, upon learning that katipuneros used it against them. Memoriademadrid.es NATIONALISTIC NEWSPAPER La Solidaridad (1889)- established by the reformist from the Propaganda movement Kalayaan- the official organ of the Katipunan (1898)  La Independencia(1898)- the most widely read newspaper of the revolution.  La Libertad  El Heraldo de Iloilo Media.timeoast.om Naquem.blogspot.com Cinema came to the Philippines in 1897.  Zarzuela vaudiville Señor Pertierra Introduced the motion picture to the Filipinos in Manila on January 1, 1897 Antonio Ramos Spanish soldier opened up a movie house in Manila for the general public to enjoy. He also filmed local scenes in Manila, making him the first motion picture producer in the country ELECTRONIC AGE  ELECTRONIC AGE Characterized by the dominance of the W1tp.com electric media. Telegraph Morse Code The invention of telegraph in 1830s started an electronic revolution that diminish the role of the print media. Radio Telephone  Television m.economictimes.c om Banggood.com  AMERICAN REGIME The broadcast radio was introduced in the Philippines. KZKZ first radio Station that was established during the American period. Other radio station are the KZRM, KZEG, KZIB C in Cebu st radio Station operating outside Manila The call letters of the first radio stations in the Philippines started with “k” since the country was a colony of U.S.A back then. Francisco “koko” Trinidad “father of Philippine Broadcasting ” Requested the International telecommunications Union (ITU) to change the call letter “k” in the Philippines to “RP”. This request was denied and ITU gave the Philippines the call letter “D” instead. KOMIKS Another Important mass medium that was used in the country. It was Formally introduced during the American period. Antonio Velasquez “Father of Filipino Komiks” saw the potential of the illustrated medium in 1926. It was Velasquez who first illustrated a cartoon Character named Kenkoy, in cooperation with Romualdo Ramos.  Komiks Continue to Flourish in succeeding decades until its decline in the early 2000s 953, television was introduced in the countr NEW MEDIA OR INFORMATION AGE Tribal age, Age of Literacy and Electronic age all revolved around traditional media. The products and services that provide information or entertainment using computers or the internet, new media are digitally produced as interactive, and requires at least two way communication. 3 keys of innovation that led to the development of this new mass medium  Affordable computers  Digitization of information  Internet See you a gain!  NEWS North East West South