MIL Reviewer 1st Quarter (Philippine Christian University) PDF

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Philippine Christian University

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media studies communication technology information literacy

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This document is a reviewer for a first-quarter Information and Communication Technology course at the Philippine Christian University. It covers topics including basic concepts of media and communication, media literacy, information literacy, technology literacy, and netiquette. The document outlines the evolution of media and the different forms including print and broadcast media.

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lOMoARcPSD|45155856 MIL reviewer 1st quarter Information and Communication Technology (Philippine Christian University) Scan to open on Studocu Studocu is not sponsored or...

lOMoARcPSD|45155856 MIL reviewer 1st quarter Information and Communication Technology (Philippine Christian University) Scan to open on Studocu Studocu is not sponsored or endorsed by any college or university Downloaded by viliva jch ([email protected]) lOMoARcPSD|45155856 MIL Lesson 1: MEDIA AND COMMUNICATION Communication  Communicare-to share  Communis- working together  To express and share your thoughts, ideas, and feelings through various means.  Information is the message being conveyed by the sender. Media means of collective noun for communication press or news agencies Media- a communication channel used to spread news, entertainment, educational information, or promotional messages. Functions of Media  Inform citizens about current issues and events  Educate citizens  Provide platforms for discussion  Provide publicity to governmental and political institutions Summary: Information- it refers to the message being conveyed by the sender using media. Media- It refers to the communication tool being used for educational, informational, and promotional purposes. Communication- This refers to the expression of ideas, feelings, and thoughts. Media- It refers to the means of communication. Downloaded by viliva jch ([email protected]) lOMoARcPSD|45155856 Lesson-2-Media-and-Information-Literacy Media Literacy  The ability to read, analyze, evaluate, and produce communication in a variety of forms. Information Literacy  It refers to the ability to recognize when information is needed.  The ability to locate, evaluate, and use effectively the needed information. Example: Thesis/ Research projects, etc. Technology Literacy  The ability to understand how digital technology works in creating information. This also include the ability in interpreting the information. Summary: Media Literacy- The ability to access media, understand, and evaluate. -The ability to analyze and create messages in a variety of forms. Information literacy- This focuses in knowing when there is a need for information to be able to identify, locate, evaluate, and effectively use that information for the issue or problem at hand. -This focuses in the gathering, utilizing, and managing of information. Technology Literacy- This literacy talks about how to use new media such as the internet to access and communicate information. Lesson-3-Netiquette Netiquette- observing proper etiquette as you engage in activities over the Internet. CORE RULES OF NETIQUETTE  RESPECT- You're talking to a human being who has feelings. Choose your words.  ATTITUDE- Same set of expectations for your attitude and behavior still apply. Display what you want other people to know and see who you are. Downloaded by viliva jch ([email protected]) lOMoARcPSD|45155856  FACT CHECK- Discern fake news from facts. Verify before sharing. Share what is only important.  KEEP PEACE- Avoid flame wars. Avoid being a keyboard warrior.  PRIVACY- It a natural human right. Don't poke your nose into others business.  RESPONSIBILITY- Every action you take has an equal consequences. Think before you click.  USE COMMON SENSE- When you know the answer, do not ask anymore. For it may only cause flame wars if not answered properly.  GIVE CREDIT- If you know the source, give proper credit.  FOLLOW- To lessen wars and keep the peace, follow the rules of netiquette. Lesson-4_Evolution-of-Traditional-Media-to-New-Media The Evolution of Traditional Media to New Media  Prehistoric Age  The Prehistoric Age occurred some 4.5 million years ago or approximately 30,000 years ago. o Stone Age and the Metal Age - They are called as such because of the kind of tools that the prehistoric people used during those times.  Human beings were able to communicate through writing symbols or drawing crude pictures. Examples:  Clay and stone tablets Papyrus by Ancient Egyptians  Code of Hammurabi Woodblock Printing (200 CE) by East Asia  Chinese and Korean craftspeople “wrote” letters on textile or paper using letters carved onto woodblocks. They use ink and press it on a surface. Movable Printing Press (1453)  Improved by Johannes Gutenberg.  Relatively few letters of the English alphabet.  Printing books became cheaper and faster making it more affordable to more people. Downloaded by viliva jch ([email protected]) lOMoARcPSD|45155856  Industrial Age  Technology shifted from using hand tools to operating powerdriven machines.  Due to mass-producing printing press, newspapers were developed allowing citizens access to news and information.  Invention of photography.  Louis Daguerre Daguerreotype system  George Eastman Kodak camera  Invention of Telegraph  This allowed rapid transfer of messages via wires and cables. -Samuel Morse (1844) invented telegraph  Invention of Telephone and Gramophone  Alexander Graham Bell (1876)  Emile Berliner (1887)  Invention of Cinematographe  Lumiere brothers’ “cinematographe” had the capacity of a film camera to record images and a capacity of a film projector to project the film onto a big screen. This invention later known as “cinema”  Invention of Radio  Guglielmo Marconi (1894)  Used in maritime industry and World War I.  “Broadcast” – from one way type of spreading messages to a wider audience.  Invention of Television  Philo Fansworth (1927) Downloaded by viliva jch ([email protected]) lOMoARcPSD|45155856  World War II’s beginnings coincided with the first public broadcast of television.  Electronic Age  The invention of the transistor ushered in this age.  Mass media took its full effect.  The development of personal gadgets and recorders paved the way for more access to mass media.  Music: Sony Walkman and discman revolutionized the way we carried music with us.  Film: VHS/CD  Digital Age/ New Information Age  The Internet paved the way for faster communication and the creation of the social network. Moreover, voice, image, sound and data are digitalized.  Telephones and computers paved way for electronic and digital means of communications.  Journalism also changed its form. Feature newspaper issues accessible via online digital means. The Evolution of Philippine Media  Precolonial Traces o Writing system: Baybayin or Alibata. The term baybayin literally means spelling. o Broadcast system: “Umalohokan” – announce important information.  The Print Industry and Filipino Freedom Downloaded by viliva jch ([email protected]) lOMoARcPSD|45155856 o This is where Philippines was introduced to print media. o American period: The Manila Times and Manila Bulletin. o Martial Law (1972): Ferdinand Marcos, ordered the closure of all newspapers and broadcasting stations. o Magazines and Comic strips  The European Film Import o The cinematographe film camera and projector invented by the Lumiere brothers made its way to our country through the Spanish soldier named Carlo Naquera. The Broadcast Industry o Oldest radio station: DZRH Radio sets a fixture in Filipino homes. It was friendlier medium since not all people can read. o Television: ABS-CBN, GMA, DZTM-TV. Local Online Media o March 1994: Philippines officially connected to the internet through PHNET. o The internet has helped us be connected to the world’s global village. Summary:  Prehistoric Age- This age is also known as Stone and the Metal Age.  Digital Age- In this age, the internet paved way for faster communication and the creation of the social network. Moreover, voice, image, sound and data are digitalized.  Digital Age- also known as New Information Age Downloaded by viliva jch ([email protected]) lOMoARcPSD|45155856  Industrial Age- In this age, technology shifted from using hand tools to operating power-driven machines.  Electronic Age- In this age, people harnessed the power of transistors. In this age also, long distance communication became more efficient. Lesson-5-Types-of-Media Types of Media PRINT MEDIA  A means of mass communication in the form of printed publications. -Newspaper-- A printed media consisting news, feature articles, and advertisements about current issues and events. *Broadsheet-Audience usually professionals who are into formal reading and in-depth analysis of issues. *Tabloid- Audience usually those who prefer to know only the important facts about the issue or news and only looking for entertainment. -Books-- A means of mass communication that may contain educational information or can be used for entertainment. -Magazines--It contains articles based on different topics based on the area of interest. -Brochures-- It contains pictures and information about the services or products being offered by a company or business. -Leaflets and Flyers-- It contains information about a product or services being offered and used as an advertising purposes. BROADCAST MEDIA  The use of electronic mass communication medium to deliver information to the widest possible audience. -Radio--A system that uses video formats to broadcast entertaining, educational, commercial, and informational shows. -Television-- A system that uses video formats to broadcast entertaining, educational, informational, and commercial shows. Downloaded by viliva jch ([email protected]) lOMoARcPSD|45155856  NEW MEDIA  The means of mass communication using digital technology such as the Internet. -Mobile Phones--A smart device not only used for interaction but also for technical utilities. -Websites--A virtual location on the World Wide Web. It contains several webpages and data files that Internet users can access through a browser. -Blogs-- An online diary or journal located on a website. -Vlogs-- A blog that consists a video footage that serves as explanation. Difference between blog and vlog. Blog – purely text based. Vlog – use of video to explain or a combination of video and text. -Social Media--websites that allow profile creation and communication. -E-mail-- Electronic mail or e-mail is a digital mechanism for exchanging messages through the Internet or Intranet communication platforms. Lesson-6_Information-Sources Media and Information Source  Indigenous Media  forms of media expression conceptualized, produced, and circulated by indigenous peoples around the globe as vehicles for communication. Forms of Indigenous Media  Folks or traditional media  Gatherings and social organizations  Direct observation  Oral traditions  Records- written, carved, oral Downloaded by viliva jch ([email protected]) lOMoARcPSD|45155856  Library  A building or room that contains a collections of books and reference materials. Academic Library Usually serves different colleges and universities. Public Library Usually serves towns and cities of all types. School Library Serves students Kindergarten up to Grade 12. Special Library Specialized in environments such as hospital, corporations, museums, or government. MAJOR ROLES OF LIBRARY 1. Organize and provide you access to information. 2. Social function providing a common ground for users to interact or a neutral site for individuals from different disciplines to come together.  Internet Source  A global network of computers that allows users to share information. Advantage Disadvantage Easily acquire information and share it to  Difficult to check the accuracy vast audience of the information  Mistakes can be happen and be seen by a wide audience at a short period of time EVALUATING THE INFORMATION SOURCE  CREDIBLE AND RELIABLE  BREADTH AND DEPTH  CROSS – REFERENCED  ETHICAL AND LEGAL Downloaded by viliva jch ([email protected]) lOMoARcPSD|45155856 Lesson-7-Media-and-Information-Languages Language A system of communication consisting of sounds, words, and grammar, or the system of communication used by people. Media Languages The way in which a text is constructed to create meaning for a reader or viewer of the text.  Signs and symbols are polysemic. Codes Code is a system or collection of signs that create meanings when put together.  Symbolic  Written Technical Visual or Symbolic Codes The objects or symbols that can be seen can imply meanings or messages. Traffic light Road traffic Signs/Symbols- Symbols that inform road users of traffic laws and regulations. Written Codes  Meanings are expressed through different languages and textual layouts. Technical Codes  Equipment or techniques affects the story telling or dissemination of information.  Extreme Long Shot Downloaded by viliva jch ([email protected]) lOMoARcPSD|45155856  Medium Long Shot  Full Shot  Medium Close-up Shot  Close-up shot  Extreme Close-up shot Downloaded by viliva jch ([email protected])

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