Media Codes & Conventions PDF

KASIGLAHAN VILLAGE SENIOR HIGH SCHOOL ABM HUMSS STEM TVL-ICT | 2024-2025 Midterm Period (Week 5, Session 1) Lesson 8: MEDIA C...

KASIGLAHAN VILLAGE SENIOR HIGH SCHOOL ABM HUMSS STEM TVL-ICT | 2024-2025 Midterm Period (Week 5, Session 1) Lesson 8: MEDIA CODES, CONVENTIONS AND MESSAGES MEDIA AND INFORMATION LITERACY Content Standard: The learner demonstrates understanding of media and information literacy (MIL) and MIL- related concepts Competencies: - Present an issue in varied ways to disseminate information using the codes MELCs Code 7: MIL11/12IMIL-IIIf-15 to 16 MEDIA LANGUAGE Media Language denotes how media producers make meaning about a certain medium (advertisement, TV show, film, etc.) they are producing and how they transfer that meaning to their target audience. It allows the audience to convey the meaning of the text through its signs and symbols. These signs and symbols used in media text do not have a single meaning. It is expected that audiences have different interpretations and will use different meaning systems. In interpreting these signs and symbols, audiences may interpret the media text denotatively or connotatively. Denotative meaning is the literal meaning of the media text while connotative meaning refers to the various interpretations that the text suggests to the audience which are often associated with their culture, values, beliefs, etc. For example, the use of the nonverbal signal “thumbs up” may mean “Job well done!” in western cultures but it is a rude gesture in some countries in the Middle East. MEDIA CODES AND CONVENTIONS In interpreting the meaning of the media text, you have to be able to understand two of the most significant aspects of media and information language – the codes and conventions. Media codes and conventions are the very foundations of all the existing media. Media codes commonly have an established meaning, denotation or connotation, to the target audience. Meanwhile, conventions refer to the possible methods in which codes are organized in a product. TYPES OF MEDIA CODES There are three types of media codes: symbolic codes, technical codes, and written codes. Symbolic Codes are audience-based. The meaning of the product is not based on the product itself but on the interpretation of the audience. For example, a film with a scene waving a white KASIGLAHAN VILLAGE SENIOR HIGH SCHOOL [email protected] OR [email protected] / (02) 8296-1534 https://facebook.com/KasiglahanVillageSHS Phase 1K2, Kasiglahan Village, Brgy. San Jose, Rodriguez, Rizal COMPILED AND PREPARED BY: MARLON M. DELA ROSA, KVSHS HUMSS TEACHER - v. 2024  KASIGLAHAN VILLAGE SENIOR HIGH SCHOOL ABM HUMSS STEM TVL-ICT | 2024-2025 flag symbolizes “retreat” or “surrender”. In reality, the audience who sees someone waving a white flag may interpret it the same way. The symbolic codes in media include setting, mise en scene, acting and color. Setting refers to the time and place of the narrative or a specific scene. Mise en scene is a French term that means “everything within the frame”. It describes all the features (set design, costume, props, staging) within a frame of media products. Acting refers to the portrayal of the actors in creating media products. Color considerations are highly connotative when it comes to interpretations. It is also usually associated with cultural aspects. Technical Codes refer to codes specific to a media form alone. The knowledge and connotations of different camera angles and shots make sense when looking at films and photographs but mean nothing outside those forms. The technical codes include camerawork (camera operation, positioning, and movement for desired specific effects), editing (the process of selecting, operating, and ordering images and sound), audio (expression and utilization of sounds), and lighting (the manipulation of light based on the target mood). Written Codes are the formal written language used in creating a media product. It includes the printed language (the text visible with the media frame which is the text you can see within the frame) and the spoken language which includes the dialogues and even the lyrics of the song. TYPES OF MEDIA CONVENTIONS Conventions refer to the recognized ways of using media codes. The types of conventions include form conventions, story conventions, and genre conventions. Form Conventions are ways in which the types of media codes are expected to be arranged. For instance, the title and main casts are expected to appear at the beginning of a movie while the credits are expected to appear at the end. A number of television series usually begin with a short recap of the previous episode and end with a preview of the next episode. Story Conventions refer to the basic structures of narratives. Examples of story conventions involve narrative structures, character constructions, and point of view. Genre Conventions refer to the common use of the elements of narratives such as the characters, settings, or themes in a certain type of media. Genre conventions can be formal or thematic and are usually linked to the expectations of the audience. KASIGLAHAN VILLAGE SENIOR HIGH SCHOOL [email protected] OR [email protected] / (02) 8296-1534 https://facebook.com/KasiglahanVillageSHS Phase 1K2, Kasiglahan Village, Brgy. San Jose, Rodriguez, Rizal COMPILED AND PREPARED BY: MARLON M. DELA ROSA, KVSHS HUMSS TEACHER - v. 2024