Media Information Language PDF

LESSON 7 MEDIA INFORMATION LANGUAGE The medium is the message, now a famous quote, that was written by Marshall McLuhan in 1964. An important first step in becoming media and information literate is to understand how information, ideas and meaning are communicated through and by vari...

LESSON 7 MEDIA INFORMATION LANGUAGE The medium is the message, now a famous quote, that was written by Marshall McLuhan in 1964. An important first step in becoming media and information literate is to understand how information, ideas and meaning are communicated through and by various media and other information providers, such as libraries, archives, museums, and the Internet. LESSON 7 MEDIA INFORMATION LANGUAGE Language pertains to the technical and symbolic ingredients or codes and conventions that media and information professionals may select and use to communicate ideas, information, and knowledge. LESSON 7 MEDIA LANGUAGE Media Language comprised of codes, conventions, formats, symbols, and narrative structures that indicate the meaning of media messages to an audience.  genre MEDIA PRODUCTS CAN BE IDENTIFIED INTO CATEGORIES OR GENRE. IT’S A FRENCH WORD WHICH MEANS, “TYPE” OR “CLASS”.  CODES AND CONVENTIONS AND CHARACTERISTICS OF MEDIA  MEDIA CODES This are Technical, written and symbolic tools used to construct or suggest meaning in media forms and products. Media codes include the use of camera, acting, setting, mise en scene, editing, lighting, sound, special effects, typography, colour, visual composition, text and graphics. semiotics signs STUDY OF SMALLEST UNIT OF MEANING-MAKING, MEANING. IT IS THE STUDY OF SIGN ANYTHING THAT PROCESSES AND CAN BE USED TO MEANINGFUL COMMUNICATE. COMMUNICATION  TYPES OF MEDIA CODES 1. 1. SYMBOLIC CODES CODES THAT SHOW BENEATH THE SURFACE OF WHAT WE SEE OR ICONIC SYMBOLS THAT ARE EASILY UNDESTOOD. BODY LANGUAGE, ROAD TRAFFIC WARNING COLOR, SETTING, SIGNS SIGNS OBJECTS, ETC.  TYPES OF MEDIA CODES 2. WRITTEN CODES IT IS THE USE OF LANGUAGE STYLE AND TEXTUAL LAYOUT AND THE STUDY OF WRITTEN CODES INCLUDES; TYPEFACE SLOGANS/ HEADLINES /FONT TAGLINES  TYPES OF MEDIA CODES 2. WRITTEN CODES CAPTIONS STYLE CHOICES EMPHASIS OF WORDS OF WORDS  TYPES OF MEDIA CODES 3. TECHNICAL CODES THIS ARE WAYS IN WHICH EQUIPMENT IS USED TO TELL THE STORY. THIS INCLUDES SOUND, CAMERA ANGLES, TYPES OF SHOTS AND LIGHTING, EXPOSURE, AND JUXTAPOSITION.  MEDIA CONVENTIONS Rules or generally accepted ways of constructing form and informing meaning in media products including story principles, form and structure, generic structures, character and story arcs, cause and effect, point of view, the structuring of time, elements of page layout, paper stock for print, titles and credits sequences, hyperlinking and mounting and framing of images.  TYPES OF MEDIA CONVENTIONS 1. FORM CONVENTIONS IT IS THE USE OF LANGUAGE STYLE AND TEXTUAL LAYOUT AND THE STUDY OF WRITTEN CODES INCLUDES;  TYPES OF MEDIA CONVENTIONS 2. STORY CONVENTIONS ARE COMMON NARRATIVE NARRATIVE STRUCTURES STRUCTURES AND CAUSE AND EFFECT UNDERSTANDINGS CHARACTER THAT ARE COMMON CONSTRUCTION IN STORY TELLING POINT OF VIEW MEDIA PRODUCTS. TYPES OF MEDIA CONVENTIONS 2. STORY CONVENTIONS  TYPES OF MEDIA CONVENTIONS 3. GENRE CONVENTIONS POINTS TO THE COMMON USE OF NOTE: TROPES, IT CAN BE CHARACTERS, SETTINGS, OR THEMES FORMAL OR IN A PARTICULAR THEMATIC. TYPE OF MEDIUM.  trivia #1 Language first evolved during the time of modern homo sapiens, 50,000–150,000 years ago  importance of media language Media Language can be used as a source of both historical and contemporary data for research.