Media and Information Literacy Handouts #1 PDF

Media and Information Literacy Handouts #1 Quarter 1 Quarter 1 – SY 2022-2023 Activity No. 1: List down some words that you think are related to these three words stated down below. MEDIA COMMUNICATION...

Media and Information Literacy Handouts #1 Quarter 1 Quarter 1 – SY 2022-2023 Activity No. 1: List down some words that you think are related to these three words stated down below. MEDIA COMMUNICATION INFORMATION Introduction to Media and Information Literacy A. COMMUNICATION: A.1 DEFINITION - The act or process of using words, sounds, signs, or behaviors to express or exchange information or to express ideas, thoughts, feelings, etc. to someone else. (http://www.merriam-webster.com) - The act of transferring information from one place, person or group to another. (SkillsYouNeed, 2020). - The process of sending and receiving messages through verbal and nonverbal means, including speech, or oral communication; writing and graphical representations (such as infographics, maps, and charts) and signs, signals, and behavior. (Nordquist, 2020) - The exchange of information and the expression of feeling that can result in understanding. (http://dictionary.cambridge.org) A.2 TWO BASIC TYPES OF COMMUNICATION Intrapersonal Communication Signs, Symbols, and Colors Paralanguage Interpersonal Communication Gestures / Body Language Chronemics (Time) Small Group Communication Facial Expressions and Silence Proxemics Public Communication Olfactics (Smell) Haptics (Touch) Mass Communication A.3THE ELEMENTS OF COMMUNICATION a) Context – The context of the communication interaction involves the setting, scene, and expectations of the individuals involved. b) Sender – The sender or the source imagines, creates, and sends the message. In a public speaking situation, the source is the person giving the speech. c) Encoder - This process of turning thoughts into communication is called encoding. d) Message - is the stimulus or meaning produced by the source for the receiver or audience. e) Channel - The way in which a message or messages travel between source and receiver f) Decoder - The process of turning communication into thoughts is called decoding. g) Receiver - receives the message from the source, analyzing and interpreting the message in ways both intended and unintended by the source. h) Feedback - is composed of messages the receiver sends back to the source. i) Noise - This is anything that blocks or changes the source’s intended meaning of the message.  A.4 COMMUNICATION MODELS Transmission and Reception Models a. Lasswell’s Communication Model A (1948) b. Shannon-Weaver’s Communication Model (1948) c. Osgood-Schramm Model of Communication (1954) d. Westley and Maclean Model of Communication (1957) e. Berlo’s SMCR Communication Model B (1960) C D The Communication Model E PICTURE ANALYSIS: Identify which picture/s use verbal and non-verbal forms of communication. B. MEDIA B.1 DEFINITION: Media is the Plural form of medium - An agency or means of doing something, (as a mean of communication), a means by which something is communicated or expressed. (Oxford Dictionary) - Refers to any channel of communication, which may include anything from printed paper to digital data, and encompasses art, news, educational content, and numerous other forms of information. (http://www.technopedia.com) B.2 TYPES OF MEDIA MASS MEDIA NEW MEDIA - Well-established communication formats - Electronic communication made possible by Ex. Newspapers and magazines computer and digital technologies that enable Network television quick, interactive, targeted, potentially democratic Radio stations communication. Studio films Ex. Internet or the www. Books Digital video cameras Mobile phones Cable television and radio C. INFORMATION: C.1 DEFINITION: - News or knowledge received or given (http://yourdictionary.com) - (In relation to communication) is stimuli that has meaning in some context for its receiver. When information is entered into and stored in a computer, it is generally referred to as data. (http://www.Techtarget.com) - Knowledge shared or obtained through study instruction, investigation, news and shared through the act of communication, whether verbally, nonverbally, visually, or through written word. Information has different names including intelligence, message, data, or fact. C.2 TYPES OF MEDIA 6 TYPES OF INFORMATION a. Conceptual Information d. Stimulatory Information b. Procedural Information e. Empirical Information c. Policy information f. Directive Information INFLUENCE OF MEDIA AND INFORMATION TO COMMUNICATION (Refer to Module 1 – Week 1 page 11) Media and information technology play a vital role in globalization. Through these, we become connected to different people around the world. These have a significant influence on the modern culture and become tools in sharing information, ideas, personal messages, and other content and have become more widespread and accessible. Not only that they become sources of information, but entertainment as well. Media, particularly social media provides great ways to connect, to interact, and to communicate with friends and family while living separately. We can share pictures, videos, some information among our friends who are far away from us. Through social media, you can make strong your existing relationships and can make new friends from all over the world through different social networking websites (A Research Guide for Students, 2019). Social media reduce the barriers of communication and making it easier for everyone to express their thoughts to the world (EASE Technology Solutions, 2016). Indeed, as technology grows and expands our range of communication, media is becoming a vital tool for daily social interaction. While media can be a good channel for communication and a good source of information, they also pose some threats to users. Among these are as follows. 1.Media becomes a source of misinformation and fake news. These sometimes are utilized to push personal gain and agenda, making the receiver of the information deceived, confused, and misinformed. 2.Though media help us improve the way we communicate; it is also abused by many. Everybody publishes whatever they want and unmindful of the consequences of their posts. Social media made everyone feel that they are allowed to say whatever comes to their mind, making them say things that they would not normally say on personal encounters, thus fueling up bullying (EASE Technology Solutions, 2016). 3. Media can also pose medical, social, and psychological issues. What is posted on media may cause dissatisfaction with body image, creates addiction, promote identity stealing and can destroy interpersonal relationships. WHAT IS MEDIA LITERACY? Media Literacy is the ability to access, analyze, evaluate, and create media in a variety of forms. Definitions, however, evolve over time and a more robust definition is now needed to situate media literacy in the context of its importance for the education of students in a 21st century media culture. CML now uses this expanded definition: Media Literacy is a 21st century approach to education. It provides a framework to access, analyze, evaluate, create, and participate with messages in a variety of forms — from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy. WHAT IS INFORMATION LITERACY? Information literacy is a set of abilities to recognize when information is needed and to locate, evaluate, and effectively communicate the needed information in its various formats. (American Library Association. 2006) WHAT IS TECHNOLOGY LITERACY? Technology literacy refers to the ability of an individual either working independently or with others, to use technological tools responsibly, appropriately, and effectively. Using these tools, an individual can access, manage, integrate, evaluate, create, and communicate information. MEDIA LITERACY VS. INFORMATION LITERACY VS. TECHNOLOGY LITERACY MEDIA LITERACY INFORMATION LITERACY TECHNOLOGY LITERACY the ability to access, evaluate, the ability to search for, identify, deals with navigating technology analyze, or create media in analyze, organize, apply, and and getting the most out of it various forms communicate information regardless of the format You could make a case for saying that media literacy is a sub-category of information literacy, and digital literacy is a sub-category of media literacy! WHAT IS THEN MEDIA AND INFORMATION LITERACY (MIL)? Media and Information Literacy or (MIL) is linked to access to information, free expression, and education. It is defined as the ability to access, analyze, and create media, which serves as a prerequisite for citizens to realize their rights to freedom of information and expression. MIL is in line with the Article 19 of the Universal Declaration of Human Rights states that ‘Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers’ as supported by the Grünwald Declaration of 1982 and Alexandria Declaration of 2005.