Media and Communication Principles PDF
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Uploaded by GreatRetinalite5433
STI College
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Summary
This document covers various aspects of media, including different types of media, characteristics, design elements, and principles. It also discusses advantages and disadvantages of traditional and digital media. This information is likely part of a broader study of communication.
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people-groups of individuals that are able to collect store analyze information. media-means or channel used to collect transfer and synthesize information for the purpose. people in media- expert channel. nagbabahagi ng information. make use of media to disseminate information are o...
people-groups of individuals that are able to collect store analyze information. media-means or channel used to collect transfer and synthesize information for the purpose. people in media- expert channel. nagbabahagi ng information. make use of media to disseminate information are oftet experts. peole as media-people acting as media, transfering information to other individuals.not expert enough. who are the media itself are the omes to send info and transfer it directly to others. characteristics 1. tech savvy- have skill and knowledge to operate modern technology devices e ectively. 2. credible- able to believe kapanipaniwala ba 3. exible-multitasker 4. charistematic- pansinin 5. updated-know the latest 6. articulate- bugs- errors in the code debugging-act of nding and removing bugs text- back bone of information combination of symbold being used to transfer text media-means of channel that make use of symbols which individuals can analyze characteristics of text media 1.accessible in multiple formats-not limited 2.easy recognizable- 3.provides time for consideration-take times before understand 4.customizable- 5. literary critic- commonly used text media requires individual to be literate in the meaning advantages and disadvantages design elements and principles 1.emphasis- highliting or giving importance speci c 2.contrast- develops interest in ones content 3.organization- arrages all element of the media to stablish a theme or cohesive structure 4.repetition- consistency and a sense of theming across the medium 5.alignment- focused on the positioning of all elements on the medium 7. proximity- focused on the location visual- images pictures visual media- means of communication that relies heavily on the readers ability to see characteristics 1.minimize text- directly image or diagrams 2.delivers the message quickly- media does noy require the user to invest large amounts of time to perceive 3.highly customizable and varied- 4.easily updated to be relevant- updated on trends 5. accessible and recognizable- fl fi fi ff design elements 1.lines shape value texture color form design principles 1. repetition- 2. center of interest- attracts the attention 3. balance- 4. harmony- 5. contrast 6. directional movement- 7. rhythm - movement in which some elements occurr regularly 8. perspective- testing- process of executing a program with the intent of nding errors types of tests 1.white box- use of codes and instructions already in a program 2.black box- use of the interface and user interaction 3.regression test- aims to nd errors audio- perception of sounds audio media- means or cjannel that makenuse of creating sounds analog- direct duplication digital- recreated sound design elements 1.dialogue- speech voice over 2.sound e ects- additional sound 3.music- vocal or instrumental 4.silence- design principles 1.mixing- combination 2. pace- time control 3. transition- technique motion media- type of visual thatbsomulates and represent movements design elements 1. speed- pacing of the movement 2. direction- 3. motion-change the direction of an object 4. timing- measure in actual units of time design principles 1.speed 2.timing 3. transitions 4. sound and color manipulative media manipulates in the contect of education are physical tools of teaching engaging students visually and physically. ff fi fi types of manipulative 1.traditional manipulative media- being used in particular tools wherein theybide di erent materials that the students can use to have a hands on advantage -handson-increase con dence-opportunity for collaboration -variation in learning disadvantage-not available for everyone, expensive virtual and digital manipulative media- the dawn of the digital age education should keep up with the 21st century learners interest, merged with technology advantage- handson, increase con dence-plenty of resources- engaging- exible-no cleanup needed,attention grabber disadvantage- not available 4 everyone, distraction, dependence of them fi fi fl ff