Different Dimensions of Media PDF

Different Dimensions of Media Tr. Ivy-Rose R. Limbauan Different Dimensions Text Information and 01 Media Visual Information and 02 Media Audio Information and 03 Media 04 Motion Information and Media Manipulative Information and 05 Media  01...

Different Dimensions of Media Tr. Ivy-Rose R. Limbauan Different Dimensions Text Information and 01 Media Visual Information and 02 Media Audio Information and 03 Media 04 Motion Information and Media Manipulative Information and 05 Media  01 Text Information and Media  Text A simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen.  Text a. Text is very powerful as well in disseminating information, providing direction and giving suggestions. b. Text is available in different sources whether it is formal or informal. Formal Text and Informal Text Formal text-based materials are created and distributed by established institutions (Publishing companies, News agencies, etc.) and go to rigorous process of editing or evaluation and are usually governed by censorship of the state.. Ex. News articles, published books, newspapers, magazines, advertisements, research works, etc. Formal Text and Informal Text Informal text-based materials come from personal opinions or views on different issues, processes, etc.. Ex. Blogs, Personal emails, SMS or text messages, Online messengers, Social media platforms, etc.  Text c. Text can be short such as a single sentence or phrase, or they can be as lengthy, however, a text is always carefully written with the intent of sending a very specific message to the target audience.. d. In our exposure to text media and information, we can either be a consumer or a producer of content.  Text d. As a consumer, these are the questions that you need to ask with regards to the content of text media and information: Who or what institution is sending this message? What techniques are used to attract and hold attention? What is the language used by the writer? What views are represented? Are they balanced? How might the message be interpreted in different ways? What is omitted, slurred or added in the  Text e. As a producer of text media and information, we need to review the media and information design framework: Target audience Author or sender Key content Purpose Form/Style and format Text as Visual Typeface (also called font, font type, or type) Refers to the representation or style of a text in the digital format. Usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters. When fonts are installed in the computer, they usually come in file formats such as True Type Font (.ttf), Open Type Font (.otf), etc. Text as Visual Typeface (also called font, font type, or type) In the absence of images or drawings, text is the easiest way to communicate to your audience. The use of various font types can express different emotions or meaning. Types of Typefaces: Serif Connotes formality and readability in large amount of texts. This font is usually used for the body text of books, newspapers, magazines and research publication. Serif fonts give a classic or elegant look when used for title or heading. Ex. Times New Roman, Garamond, Types of Typefaces: Sans Serif Brings a clean or minimalist look to the text. This font is used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages Sans serif fonts give a modern look and is used primarily in webpage design. Ex. Arial, Helvetica, Tahoma, Verdana, Calibri. Types of Typefaces: Slab Serif Carries a solid or heavy look to text. This font can be used for large advertising sign on billboards. Ex. Rockwell, Playbill, Blackoak Types of Typefaces: Script Draws much attention to itself because of its brush like strokes. This must be used sparingly and not to be used in large body text. This font is usually used wedding invitation cards or other formal events. Ex. Edwardian, Vladimir, Kunstler. Types of Typefaces: Decorative Display or Decorative Caters to a wide variety of emotions (such as celebration, fear, horror, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.) Ex. Chiller, Jokerman, Curlz MT.  Design, Principles and Elements Emphasis Alignment Appropriaten Organization ess Repetition Proximity Contrast Design, Principles and Elements Emphasis. - The importance or value given to a part of the text-based content. - To make a point or highlighting a message, you can make the text bold, italicized, have a heavier weight, darkened or lightened or enlarged. Design, Principles and Elements Appropriateness. - Refers to how fitting or suitable the text is used for a specific audience, purpose or event. - Make sure that the selection criterion (tone, style, purpose, clarity) is followed. - When it comes to large body of text, the font should be clear enough to read. Design, Principles and Elements Proximity. - Refers to how near or how far are the text elements from each other. - When two things are closely related, we bring them close together. Otherwise, we put text elements far from each other. Ex. The main title and subtitle are usually placed close to each other. Design, Principles and Elements Alignment. - Refers to how the text is positioned in the page. - This can be left, right, center or justified. Design, Principles and Elements Organization. - A conscious effort to organize the different text elements in a page. - It ensures that while some text elements are separated from each other, they are still somehow connected with the rest of the elements in the page. Design, Principles and Elements Organization. For example: When there are many elements needed to fit in a page, start by creating a framework or a compartment for the elements. Divide the space by creating line across the page, making it look like a cabinet with various space sizes. Once you are done compartmentalizing, you can place the different text elements on the boxes. Design, Principles and Elements Repetition. - It concerns consistency of elements and the unity of the entire design.. - It encourages the use of repeating some typefaces within the page. Design, Principles and Elements Repetition. - When several typefaces are used on a page, it might distract the audience and fail to communicate what you want them to get from the content. - To strike a balance, do not also use just a single typeface for a visual design product. Design, Principles and Elements Contrast. - It creates visual interest to text elements. - It is achieved when two elements are different from each other. - It can be achieved in various ways, by joining the following elements: large font with a small font, serif and sans serif, cool color and warm color. Design, Principles and Elements Contrast. Ex. Contrast Contrast  02 Visual Information and Media Visual Media and Information - Materials, programs, applications and the like that teachers and students use to formulate new information to aid learning through the use, analysis, evaluation and production of visual images. Types of Visual Media Photography Types of Visual Media Video Types of Visual Media Screenshot Types of Visual Media Infographics Types of Visual Media Data Visualization Types of Visual Media Comic Strips/Cartoons Types of Visual Media Memes Types of Visual Media Visual Note-taking Formally and Informally Produced Visual Media Visual media produced by formal organizations such as schools, government, and established media/publishing outfits are considered formally produced. Other visual media are considered informally produced. Purpose of Visual Information - The primary purpose of visual information is to: a. gain attention, b. create meaning, c. facilitate retention.  Visual Design Elements The building blocks or basic units in the construction of a visual image. The Design Elements are: Line, Shape, Value, Texture, Color, Form. Visual Design Elements Line. - It describes a shape or outline. - It can create texture and can be thick or thin. - Lines may be actual, implied, vertical, horizontal, diagonal, or contour lines. Visual Design Elements Line. Visual Design Elements Shape. - It is usually a geometric area that stands out from the space next to or around it, or because of differences in value, color, or texture. - Shape may also be organic such as leaves, clouds, mountains. Visual Design Elements Shape. Visual Design Elements Value. - The degree of light and dark in a design. - It is the contrast between black and white and all the tones in between. - Value can be used with color as well as black and white. Contrast is the extreme changes between values. Visual Design Elements Value. Visual Design Elements Texture. - The way a surface feels or is perceived to feel. - Texture can be added to attract or repel interest to a visual element. - Visual texture is the illusion of the surfaces peaks and valleys, resulting in a feeling of smoothness or roughness in objects. Visual Design Elements Texture. Visual Design Elements Color. - Determined by its hue (name of color), intensity (purity of the hue), and value (lightness or darkness of hue). - Color and color combination can play a large role in the design. - Color may be used for emphasis, or may elicit emotions from viewers. Visual Design Elements Color. Visual Design Elements Form. - A figure having volume and thickness. - An illusion of a 3-dimensional object can be implied with the use of light and shading. - Form can be viewed from many angles. Visual Design Elements Which is Form?. Visual Design Elements Form. Visual Design Principles  Visual Design Principles a.Consistency of margins, typeface, typestyle, and colors is necessary, especially in slide presentations or documents that are more than one page. b.Center of interest– an area that first attracts attention in a composition. This can be by contrast of values, more colors, and placement in the format.  Visual Design Principles c. Balance– a feeling of visual equality in shape, form, value, color, etc. Balance can be symmetrical and evenly balanced, or asymmetrical and unevenly balanced. d. Harmony– brings together a composition with similar units. If for example your composition was using wavy lines and organic shapes, you would stay with those types of lines and not put in just one geometric shape.  Visual Design Principles e. Contrast– offers some change in value creating a visual discord in a composition. It shows the difference between shapes and can be used as a background to bring objects out and forward in a design. It can also be used to create an area of emphasis. f. Directional Movement– a visual flow through the composition. It can be the suggestion of motion in a design as you move from object to object by way of placement and position.  Visual Design Principles g. Rhythm– a movement in which some elements recur regularly. Like a dance, it will have a flow of objects that will seem to be like the beat of music. h. Perspective– created through the arrangement of objects in two-dimensional space to look like they appear in real life. Perspective is a learned meaning of the relationship between different objects seen in space.  03 Audio Information and Media  Types and Categories of Audio Information Radio Broadcasting Music Sound Recording Sound Clips/Effects Audio Podcast Types and Categories of Audio Information a. Radio Broadcasting. - It can be live or recorded audio sent through radio waves to reach a wide audience Types and Categories of Audio Information b. Music - Vocal and/or instrumental sounds combined in such a way as to produce beauty of form, harmony, and expression of emotion. - It is composed and performed for many purposes, ranging fro aesthetic pleasure, religious or ceremonial purposes, or as an entertainment product.  Types and Categories of Audio c.Information Sound Recording - Recording of an interview, meeting, or any sound from the environment.. d. Sound clips/effects - Any sound, other than music or speech, artificially reproduced to create an effect in a dramatic presentation, as the sound of a storm or a creaking door. Types and Categories of Audio Information e. Audio Podcast. - A digital audio or video file or recording, usually part of a themed series that can be downloaded from a website to a media player or computer.  Different Ways of Storing Audio Media Tape CD USB drive Memory Card Computer Hard Drive Internet/Cloud  Different Ways of Storing Audio a. Tape media - Magnetic tape on which sound can be recorded. b. CD - A plastic-fabricated, circular medium for recording, storing, and playing back audio, video, and computer data.  Different Ways of Storing Audio c. USB drive media - An external flash drive, small enough to carry on a key ring, that can be used with any computer that has a USB port. d. Memory Card - Flash memory card or storage card - A small storage medium used to store data such as text, pictures, audio, and video for use on small, portable, or remote computing devices.  Different Ways of Storing Audio media e. Computer Hard Drive - Secondary storage devices for storing audio files. f. Internet/Cloud - Websites or file repositories for retrieving audio files, and more precisely the files are stored in some datacenter full of servers that is connected to the internet.  Different Audio File Formats M3 (MPEG Audio Layer) MAV/AAC (MPEG-4 Audio/Advanced Audio Coding) WAV (Waveform Audio File Format) WMA (Windows Media Audio) Different Audio File Formats a. MP3 (MPEG Audio Layer). - A common format of digital audio compression for the transfer and playback of music on most digital audio players. Different Audio File Formats b. M4A/AAC (MPEG-4 Audio/Advanced Audio Coding) - An audio coding standard for lousy digital audio compression. - Designed to be the successor of the MP3 FORMAT, AAC generally achieves better sound quality than MP3 at similar bit rates. Different Audio File Formats c. WAV. - A Microsoft audio file format standard for storing an audio bit stream on PCs. - It has become a standard file format for game sounds, among others. Different Audio File Formats d. WMA (Windows Media Audio) - An audio data compression technology developed by Microsoft and used with Windows Media player.  Sound Characteristics and Purposes a. Elements of Sound Design: The objects or things that we have to work with Dialogue, Sound Effects, Music, and Silence. b. Principles of Sound Design: The techniques for combining the different elements or objects such as Mixing, Pace, Transitions, Stereo Imaging. Elements of Sound Design Dialogue - Speech, conversation, voice-over. Sound Effects - Any sound other than music or dialogue.. Elements of Sound Design Music - Vocal or instrumental sounds (or both) combined in such a way as to produce beauty of form, harmony, and expression of emotion. Silence - Absence of audio or sound. Principles of Sound Design Mixing - The combination, balance and control of multiple sound elements. Pace - Time control, editing, order of events: a. Linear b. Non-linear c. Multi-linear Principles of Sound Design Transitions - How you get fro one segment or element to another. - Types of Transitions: a. Segue – one elements stops, the next begins (“cut” in film). b. Cross-fade – one element fades out, the Principles of Sound Design Transitions - Types of Transitions: c. V-fade – first element fades out to inaudible before the second element begins. d. Fade to Black – V-fade with some silence between effects. Principles of Sound Design Stereo Imaging - Using left and right channel for depth  Podcast - An episodic series of spoken word digital audio files that a user can download to a personal device for easy listening. General Procedure for Creating a Podcast a. Planning - Choosing a topic and answering the guide questions. b. Pre-recording - Choosing your equipment and software for recording. General Procedure for Creating a Podcast c. Creating your Podcast - Audio recording and converting to MP3. d. Uploading your Podcast - Choosing where to upload through RSS Feed.  04 Motion Information and Media - A form of media that has the Motion Media and Information apperance of moving text and graphics on a display. - Motion media can be a collection of graphics, footage, videos. - It is combined with audio, text, and/or interactive content to create multimedia.  Motion Media - Each picture is in a frame and the motion is created by redering or showing consecutively several frames per second. - The series of graphics or images follow a sequence to create a story. The sequence is often called a storyboard.  Motion media can be produced formally and informally. a. Informally produced motion media - Created by individuals often for personal use. b. Formally produced motion media - Created by professionals who follow industry standards in creating, editing and producing motion media.  Motion media can be produced formally and informally. b. Formally produced motion media - Formal production of animations involve the following steps: a. Writing the story – writers and directors create the story board. b. Script is written and dialogue is recorded. c. Animators sketch major scenes; in  Motion media can be produced formally and informally. b. Formally produced motion media - Formal production of animations involve the following steps: d. Background music and background details are added. e. Drawings are recorded. Motion Media Formats, Types, and Sources According to Format: a. Animations - Animated GIFs (Graphic Interchange Format), Flash, Shockwave, Dynamic HTML. b. Video Formats/Video Codecs - Motion media use large resources. Codecs compresses and decompresses video files. - Examples are H.26N series, QuickTime, DivX, MPG, MP4 According to Purpose: a. Education b. Entertainment c. Advertising According to Source: a. Personal b. Social Media c. Media Companies According to Audience: a. Private or Public b. Directed or General  Technical Methods of Detecting Tampering/Fake Video: a. Smoothness of Video - This is often detected when movements are not smooth; when action seems to jump from one position to another, as if some action was missing. b. Lighting Coverage Matches - One way to detect lighting matches is to look at the shadows; the source of light determines the size and direction of the shadow.  Technical Methods of Detecting Tampering/Fake Video: c. Scale and Size Consistent - Scale refers to how the sizes of the objects in reference to one another are near the real thing. If the picture is reduced or enlarged by a certain percent then all of the objects should be resized by that percent. Objects that are far away are usually smaller than objects that are nearer. Advantages of Motion Media and Information It captures motion in a manner that can be viewed repeatedly.. It can show processes in detail and in sequence.. Simulations allow for safe observation.. It can cut across different cultures and groups. Advantages of Motion Media and Information It allows scenes, history, events and phenomenon to be recreated.. It enables learning with emotions. Limitations of Motion Media and Information Compared to other forms of visual media the viewer cannot always interrupt the presentation.. It is often times more costly than other forms of visual media.. Other data may be presented best using still images such as graphs, diagrams, maps.. It is subject to misinterpretation. Steps in Creating a Storyboard a. Create a Timeline of Your Story - This will allow you to identify key events in your story. b. Draw a Mind Map - A mind map will help flesh out all ideas that you have. Write down all your ideas and draw lines to indicate the connections of these ideas.  Steps in Creating a Storyboard c. Identify Key Scenes - Get/give a manila paper. Fold it into 8 squares. For each square, draw 3 lines at the bottom. The space above is where you draw your key scenes. The lines below are where you write the details.  05 Manipulatives or Interactive Media  Interactive Media A method of communication in which the program’s outputs depend on the user’s inputs, and the user’s inputs in turn affect the program’s outputs.  Different Platforms of Interactive a.Media Mobile Apps - A software application developed specifically for use on small, wireless computing devices such as smartphones and tablet.. b. 3D TV - A television display technology that enables a three- dimensional effect, so the viewers perceive that an image has depth as well as height and width. Different Platforms of Interactive Media c. Video Games (Multi-player) - A game played by electronically manipulating images produced by a computer program on a television screen or other display screen. d. Role-playing Games (RPG) - A game in which players assume the roles of characters in a fictional setting. Different Platforms of Interactive Media e. Massively Multiplayer Online Role Playing Game (MMORPG) - Any story-driven online video game in which a player, taking on the persona of a character in a virtual or fantasy world, interacts with a large number of other players. d. Interactive Websites - Polls, surveys, exams, exercises.  Different Platforms of Interactive g.Media Virtual Reality and Immersive Enviroments - The computer-generated simulation of a 3-dimesional image or environment that can be interacted with in a seemingly real or physical way. - A person use special electronic equipment such as helmet with a screen inside or gloves fitted with sensors.  Different Platforms of Interactive Media h. Social Media - Websites or online services where users are the creators and consumers of the content, and where social interactions (commenting, liking, posting, talking) are the main features of content.  Thanks! CREDITS: This presentation template was created by Slidesgo, and includes icons by Flaticon, and infographics & images by Freepik