Visual Media and Information PDF

# **VISUAL MEDIA AND INFORMATION** - By: Mark Jhon C. Oxillo ## **Visual Media and Information** - Materials, Programs, Applications and the like that teachers and students use to formulate new information to aid learning through the use, analysis, evaluation and production of visual images ## *...

# **VISUAL MEDIA AND INFORMATION** - By: Mark Jhon C. Oxillo ## **Visual Media and Information** - Materials, Programs, Applications and the like that teachers and students use to formulate new information to aid learning through the use, analysis, evaluation and production of visual images ## **Types of Visual Media** - Photography - Video - Screenshots - Infographics - Data Visualization (Charts and Graphs) - Comic Strips/Cartoons - Memes ## **Purpose of Visual Information** - Gain Attention - Create Meaning - Facilitate Retention ## **Visual Design Elements** 1. **Line** - Describes a shape or outline. It can create texture and can be thick or thin. Lines may be actual, implied, vertical, horizontal, diagonal, or contour lines 2. **Shape** - Usually a geometric area that stands out from the space next to or around it, or because of differences in value, color, or texture 3. **Value** - The degree of light and dark in a design. It is the contrast between black and white and all the tones in between. 4. **Texture** - The way a surface feels or is perceived to feel. Texture can be added to attract or repel interest to a visual element. 5. **Color** - Determined by its hue (name of color), intensity (purity of the hue), and value (lightness or darkness of hue) 6. **Form** - A figure having volume and thickness ## **Visual Design Principles** 1. **Consistency** of margins, typeface, typestyle, and colors is necessary. 2. **Center of Interest** - An area that first attracts attention in a composition. This area is more important when compared to the other objects or elements in a composition. 3. **Balance** - A feeling of visual equality in shape, form, value, color. Balance can be symmetrical and evenly balanced, or asymmetrical and unevenly balanced. 4. **Harmony** - brings together a composition with similar units. For example, if your composition was using wavy lines and organic shapes, you would stay with those types of lines and not put in just one geometric shape. 5. **Contrast** - Offers some change in value creating a visual discord in a composition. Contrast shows the difference between shapes and can be used as a background to bring objects out and forward in a design 6. **Directional Movement** - A visual flow through the composition. It can be the suggestion of motion in a design as you move from object to object by way of placement and position 7. **Rhythm** - A movement in which some elements recur regularly. Like a dance, it will have a flow of objects that will seem to be like the beat of music 8. **Perspective** - Created through the arrangement of objects in two-dimensional space to look like they appear in real life