Media and Communication Overview
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Questions and Answers

What is the purpose of media?

To collect, transfer and synthesize information for the purpose of dissemination.

What are some characteristics of people who are considered 'tech savvy'?

They have the skill and knowledge to operate modern technology devices effectively.

Which of the following is NOT a characteristic of text media?

  • Provides time for consideration
  • Literary critic
  • Accessible in multiple formats
  • Easy recognizable
  • Not customizable (correct)
  • Contrast in design elements refers to the positioning of elements on the medium.

    <p>False</p> Signup and view all the answers

    What is the primary advantage of visual media?

    <p>Delivering the message quickly.</p> Signup and view all the answers

    What is the purpose of testing in the context of programming?

    <p>To find errors by executing a program.</p> Signup and view all the answers

    Which type of test involves using the interface and user interaction?

    <p>Black box</p> Signup and view all the answers

    What does 'analog' refer to in the context of audio media?

    <p>Direct duplication of sound.</p> Signup and view all the answers

    Motion media is a type of visual that represents movements, but doesn't simulate them.

    <p>False</p> Signup and view all the answers

    Manipulative media are tools used for teaching that engage students visually but not physically.

    <p>False</p> Signup and view all the answers

    What is an advantage of traditional manipulative media?

    <p>Opportunity for collaboration</p> Signup and view all the answers

    What is the primary advantage of virtual and digital manipulative media?

    <p>It offers plenty of resources and opportunities for engaging learning experiences.</p> Signup and view all the answers

    Study Notes

    Media and People

    • Media are channels used to collect, transfer, and synthesize information.
    • Experts share information through media channels.
    • People can act as media, transferring information directly to others.
    • People who act as media should be technologically skilled, credible, flexible, charismatic, updated, and articulate.

    Text Media

    • Text media uses symbols for information exchange.
    • Text media is accessible in multiple formats.
    • Text media is easily recognizable.
    • Text media provides time for consideration before understanding.
    • Text media is customizable.
    • Text media requires literacy for understanding the meaning.

    Media Advantages and Disadvantages

    • Media design emphasizes specific information.
    • Media design creates a cohesive structure.
    • Media use repetition, alignment, and proximity for organization in design.
    • Visual media (images, pictures) rely on the user's ability to see to deliver a message quickly.
    • Visual media uses minimal text and avoids large amounts of reading.
    • Visual media is highly customizable and easily updated.
    • Visual media is accessible and recognizable.

    Design Elements and Principles

    • Design principles involve using lines, shapes, values, textures, and colors.
    • Principles include repetition, a center of interest, balance, harmony, contrast, directional movement, rhythm, and perspective.
    • These principles are used in creating a strong visual impact.
    • Design elements and principles enhance the impact of media.
    • Testing is used in software or media to find errors.
    • Test types exist, including white box tests that check the code's instructions and black box tests utilizing user interaction.
    • Testing ensures high-quality media.

    Audio Media

    • Audio media uses sound to communicate.
    • Audio media includes dialogue, sound effects, music, and silence (silence as an element).
    • Mixing, pace, and transitions are important in creating audio effects.

    Motion Media and Visuals

    • Motion media demonstrates movement visually.
    • Design elements include speed, direction, motion, and object timing.
    • Design principles establish principles for creating motion media.

    Manipulative Media

    • Traditional media includes tangible objects.
    • Students gain confidence and collaboration through their use.
    • Virtual manipulative media is increasingly available.
    • This type of media offers engaging, flexible, and no cleanup-needed resources.

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    Description

    Explore the essential roles of media in information exchange and how people can act as channels for communication. This quiz covers text media characteristics, advantages, and disadvantages, emphasizing the need for technological skills and literacy. Test your understanding of media design and usage.

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