Media and Communication Overview

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Questions and Answers

What is the purpose of media?

To collect, transfer and synthesize information for the purpose of dissemination.

What are some characteristics of people who are considered 'tech savvy'?

They have the skill and knowledge to operate modern technology devices effectively.

Which of the following is NOT a characteristic of text media?

  • Provides time for consideration
  • Literary critic
  • Accessible in multiple formats
  • Easy recognizable
  • Not customizable (correct)

Contrast in design elements refers to the positioning of elements on the medium.

<p>False (B)</p> Signup and view all the answers

What is the primary advantage of visual media?

<p>Delivering the message quickly.</p> Signup and view all the answers

What is the purpose of testing in the context of programming?

<p>To find errors by executing a program.</p> Signup and view all the answers

Which type of test involves using the interface and user interaction?

<p>Black box (B)</p> Signup and view all the answers

What does 'analog' refer to in the context of audio media?

<p>Direct duplication of sound.</p> Signup and view all the answers

Motion media is a type of visual that represents movements, but doesn't simulate them.

<p>False (B)</p> Signup and view all the answers

Manipulative media are tools used for teaching that engage students visually but not physically.

<p>False (B)</p> Signup and view all the answers

What is an advantage of traditional manipulative media?

<p>Opportunity for collaboration (C)</p> Signup and view all the answers

What is the primary advantage of virtual and digital manipulative media?

<p>It offers plenty of resources and opportunities for engaging learning experiences.</p> Signup and view all the answers

Flashcards

People

Groups of individuals that can collect, store, and analyze information.

Media

Channels or means used to collect, transfer, and synthesize information for a specific purpose.

People in Media

Experts who use media to disseminate information. They are often considered authoritative sources on topics.

People as Media

Individuals who act as a medium to transfer information, but are not necessarily considered experts.

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Tech Savvy

The ability to effectively use and navigate modern technology devices.

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Credible

The quality of being trustworthy and believable.

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Flexible

The ability to perform multiple tasks effectively and adapt to changing situations.

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Charismatic

Possessing a charm or attractiveness that draws attention and engagement.

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Updated

Staying updated on the latest trends, news, and information.

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Articulate

The ability to articulate ideas and thoughts clearly and effectively.

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Bugs

Errors or mistakes in the code of a program or system.

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Debugging

The process of finding and removing bugs from code or systems.

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Text

The backbone of information, using a combination of symbols to transfer meaning.

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Text Media

Channels or means that utilize symbols for information transfer and analysis.

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Accessible in multiple formats

Text media being accessible in various forms, such as print, digital, or audio.

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Easy Recognizable

Text being easily recognizable and understandable by most individuals.

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Provides Time for Consideration

Text media allowing time for readers to process and understand information.

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Customizable

Text media being customizable and adaptable to individual needs and preferences.

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Literary Critic

The ability to critically interpret and analyze text media requires literacy and comprehension skills.

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Emphasis

Elements or techniques used in designing media to emphasize specific aspects or ideas.

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Contrast

The use of differences in elements to create visual interest and draw attention.

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Organization

The arrangement of design elements to establish a clear theme or structure.

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Repetition

The consistent use of elements throughout a medium to create a sense of unity and theming.

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Alignment

The positioning of design elements on a page or medium.

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Proximity

The placement of elements in relation to each other, creating a sense of connection or grouping.

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Visual Media

Means of communication relying heavily on the ability of the audience to see.

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Minimize Text

Visual media often uses minimal text, relying on visuals to convey meaning.

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Delivers the Message Quickly

Visual media delivers information quickly and effectively, minimizing reading time.

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Highly Customizable and Varied

Visual media is highly adaptable and versatile, allowing for various styles and formats.

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Easily Updated

Visual media can be easily updated to remain relevant and current with trends.

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Accessible and Recognizable

Visual media is widely accessible and recognizable, appealing to a broad audience.

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Testing

The process of executing a program to find and fix errors.

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White Box Testing

A type of testing that examines the internal code and logic of a program.

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Study Notes

Media and People

  • Media are channels used to collect, transfer, and synthesize information.
  • Experts share information through media channels.
  • People can act as media, transferring information directly to others.
  • People who act as media should be technologically skilled, credible, flexible, charismatic, updated, and articulate.

Text Media

  • Text media uses symbols for information exchange.
  • Text media is accessible in multiple formats.
  • Text media is easily recognizable.
  • Text media provides time for consideration before understanding.
  • Text media is customizable.
  • Text media requires literacy for understanding the meaning.

Media Advantages and Disadvantages

  • Media design emphasizes specific information.
  • Media design creates a cohesive structure.
  • Media use repetition, alignment, and proximity for organization in design.
  • Visual media (images, pictures) rely on the user's ability to see to deliver a message quickly.
  • Visual media uses minimal text and avoids large amounts of reading.
  • Visual media is highly customizable and easily updated.
  • Visual media is accessible and recognizable.

Design Elements and Principles

  • Design principles involve using lines, shapes, values, textures, and colors.
  • Principles include repetition, a center of interest, balance, harmony, contrast, directional movement, rhythm, and perspective.
  • These principles are used in creating a strong visual impact.
  • Design elements and principles enhance the impact of media.
  • Testing is used in software or media to find errors.
  • Test types exist, including white box tests that check the code's instructions and black box tests utilizing user interaction.
  • Testing ensures high-quality media.

Audio Media

  • Audio media uses sound to communicate.
  • Audio media includes dialogue, sound effects, music, and silence (silence as an element).
  • Mixing, pace, and transitions are important in creating audio effects.

Motion Media and Visuals

  • Motion media demonstrates movement visually.
  • Design elements include speed, direction, motion, and object timing.
  • Design principles establish principles for creating motion media.

Manipulative Media

  • Traditional media includes tangible objects.
  • Students gain confidence and collaboration through their use.
  • Virtual manipulative media is increasingly available.
  • This type of media offers engaging, flexible, and no cleanup-needed resources.

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