Media and Information Literacy PDF

LESSON 1: Introduction to Media and Information Literacy Communication - It is the act of exchanging information between people using a method. This information might include ideas, opinions, thoughts and feelings. Types of Communication A. Based on Communication Channels a. Verbal C...

LESSON 1: Introduction to Media and Information Literacy Communication - It is the act of exchanging information between people using a method. This information might include ideas, opinions, thoughts and feelings. Types of Communication A. Based on Communication Channels a. Verbal Communication - Verbal Oral and Verbal Written b. Non-Verbal Communication - Body Language, Facial Expression, and Signs and Symbols B. Based on Style and Purpose a. Formal Communication - It is used through predefined channels set by organizations b. Informal Communication - A Casual form of communicating that does not follow a set of rules or commands and is more personal Media - Any channel of communication used to transmit messages. Literacy - The ability to read and write, or knowledge of a particular subject. Media Literacy - The ability to analyze and synthesize symbols and messages through media. Information Literacy - The ability to recognize, evaluate, and use information when needed. It is the result of combining skills in various aspects such as research, critical thinking, computer, and communication that are essential for academic success effective functioning in the workplace, and participation in society, A person who is information literate must be able to: 1) Identify the needed information and determine the extent or scale of the required information. 2) Locate and retrieve relevant sources of information. 3) Evaluate the information and the sources that accompany it critically. 4) Synthesize the information retrieved, integrate it into one’s current knowledge base, and successfully apply it to the original information needed. 5) Present this newly acquired knowledge so that others can use it 6) Translate these abilities and concepts to new projects and disciplines. Technology and Digital Literacy - The ability to find, evaluate, use, share, and make content with the tools provided by the internet. It is a new skill that a student must gain proficiency in aside from having the basic ability to comprehend text. An essential component of digital literacy is deep learning which has six core skills: 1) Character 2) Citizenship 3) Collaboration 4) Communication 5) Creativity 6) Critical Thinking Media and Information Literacy - A combination of both information literacy and media literacy, it is important to gain a deep understanding of both terms Data Privacy act of 2012 (Republic Act 10173) - An act protecting individual personal information in information and communication systems in the government and the private sector, creating for this purpose in national privacy commission, and for other purposes Classification of Personal Data 1) Personal Information - It refers to any information whether recorded in a material form or not, from which the identity of an individual is apparent or can be reasonably and directly ascertained By the entity holding the information or when put together with other information would directly and certainly identify an individual 2) Sensitive Information Refers to the Personal Information about an Individual ○ Race, Ethnic Origin, Marital Status, Age, Color, Religious, Philosophical or Political Affiliations Information issued by Government Agencies peculiar to an individual which includes but not limited ○ Social Security Number, Health Records, Licenses or its denial, Suspension or Revocation, Tax returns Specifically established by an Executive Order or an Act of Congress to be kept classified Intellectual Property Code of the Philippines (Republic Act 8293 - July 06 1997) - An act prescribing the intellectual property code and establishing the intellectual property office, providing for its power and functions and for other purposes Intellectual Property (IP) - It refers to creations of the mind such as inventions; literacy and artistic works; designs; and symbols, names and images used in a commerce 1) Copyright - A legal term used to describe the rights that creators have over their original literary and artistic works 2) Patent - An exclusive right granted for an invention 3) Trademark - Assign capable of distinguishing the goods or services of one enterprise from those of other enterprises Trademark Infringement - The unauthorized use of a trademark or service mark on or in connection with goods and/or services in a manner that is likely to cause confusion, deception, or mistake about the source of the goods and/or services. 4) Industrial Design - Constitutes the ornamental or aesthetic aspect of an article Design Infringement - Where a person infringes a registered design during the period of registration. 5) Geographical indications and appellations of origin - It is used on goods that have a specific geographical origin and possess qualities, a reputation, or characteristics that are essentially attributable to that ways of origin - Most commonly includes the name of the place of origin of the goods Electronic Commerce Act of 2000 (Republic Act no. 8792 - July 26 1999) - An act providing for the recognition and use of electronic commercial and non-commercial transactions and documents, penalties for unlawful use thereof, and for other purposes Plagiarism - A form of fraud and is known to be an act of intellectual dishonesty that comes with a serious consequence. The importance of acknowledging others’ work applies also to other media such as computer code, images, videos, music and such 1) Direct Plagiarism - The act of copying or using others’ work word-for-word without attribution and quotation marks and presenting it as someone's own 2) Inaccurate Authorship - The occurrence where an individual contributes to a work, but does not get acknowledgement for it or when an individual gets acknowledgement without contributing to the work 3) Mosaic Plagiarism - When phrases or words from a source are borrowed without using quotation marks 4) Paraphrasing Plagiarism - The most commonly found type of plagiarism; It occurs when an individual summarizes an idea taken from another source makes a few minor changes and then passes it as his work 5) Self Plagiarism - The occurrence where an individual uses his or her previous work in a different context without permission from all of the professors involved or citing that it was previously used Cybercrime Prevention Act of 2012 (Republic Act no 10175 - July 25, 2011) - An act defining cybercrime, providing for the prevention, investigation, suppression, and the imposition of penalties therefor and for other purposes Cyberbullying - It takes places online or using electronic technology such as cellphones, computers, and tablets over communication tools including social media, sites, text messages, chat, and websites Computer Addiction - The excessive use of computers to the extent that it interferes with daily life Digital Divide - An economic inequality between groups in terms of access to, use of, or knowledge of ICT; Inequalities between individuals, households, businesses, and geographic areas at different socioeconomic and other demographic levels Media Ethics - Applied ethics dealing with a specific ethical principles and standards of media, including broadcast media, film, theater, the arts, print media and the internet Opportunities Challenges Issues Economy Hacking Copyright Education Phishing Cyberbullying Social Digital Privacy Cybercrime Politics Identity Theft Digital Divide Employment Cyber Defamation Netiquette Lesson 2: The Evolution of Traditional to New Media Pre-Industrial Age (Before 1700s) - People discover fire - Developed Paper from Plants - Forged Weapons and Tools with Stone, Bronze, Copper and Iron Media in Pre-Industrial Age 1) Cave Paintings: 35,000 BC - It encompasses any Parietal Art which involves the application of Color Pigments on Walls, Floors, or Ceilings of Ancient Rock Shelters 2) City Tablets in Mesopotamia: 2400 BC - A writing Medium, especially for writing in Cuneiform, throughout the Bronze Age and well into the Iron Age 3) Papyrus in Egypt: 2500 BC - A Document written on sheets of such material, joined together side by side and rolled up into a scroll, An early form of a book 4) Acta Diurna in Rome: 130 BC - They were daily Roman official notices, a sort of daily gazette; They were carved on stone or metal and presented in message boards in public places like the Forum of Rome 5) Dibao in China: 2nd Century- Dibao literary means “Reports from the [official] residences”; A type of publications issued by central and local governments in imperial China 6) Codex in the Mayan Region: 5th Century - Maya Codices - Singular, Codex - are folding books stemming from the Pre-Columbian Maya Civilization, written in Maya Hieroglyphic script on Mesoamerican Paper Industrial Age (1700s - 1930s) - People used the power of steam - Developed machine tools - Established iron production and manufacturing or various products Media in Industrial Age 1) Printing Press for Mass Production: 19th Century - The german goldsmith, Johannes Gutenburg’s 15th-century contribution to the technology was revolutionary - enabling the mass production of books and the rapid dissemination of knowledge throughout Europe 2) Newspapers - The London Gazette: 1740 - A publication and form of mass communication and mass media usually issued daily, weekly, or at other regular times that provides news, views, features, and other information of public interest and that often carries advertising. 3) Telephone: 1876 - A Telecommunication device that permits two or more users to conduct a conversation when they are too far apart to be heard directly 4) Telegraph - A revolutionized long-distance communication by transmitting electrical signals over a wire laid between stations 4.1) Morse Code - An alphabet or code in which letters are represented by combinations of long and short signals of light or sound. 5) Motion Picture for Photography/Projections: 1890 6) Commercial Motion Picture: 1913 7) Motion Picture with Sounds: 1926 Electronic Age (1930s - 1980s) - The invention of the transistor ushered in the electronic age - People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers - Long distance communication became more efficient. Media in Electronic Age 1) Transistor Radio - A small portable radio receiver that uses transistor-based circuitry 2) Television: 1941 - A system for transmitting visual images and sound that are reproduced on screens, chiefly used to broadcast programs for entertainment, information, and education 3) Electronic Delay Storage Automatic Calendar (EDSAC): 1949 - An early British computer considered to be the second stored program electronic computer 4) Universal Automatic Computer (UNIVAC): 1951 - Handled both numbers and alphabetic characters equally well; It separated the complex problems of input and output from the actual computation facility; The first general-purpose electronic digital computer design for business application produced in the United States. Information Age (1980s - 2000s) - The Internet paved the way for faster communication and the creation of the social network. - People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. - Moreover, voice, image, sound and data are digitized. We are now living in the information age. Media in Information Age Web Browsers - Mosaic, and Internet Explorer —Augmented / Virtual Reality— Blogs - Blogspot, Livejournal, and Wordpress Video Chat - Skype, and Google Hangouts Social Media - Friendster, Multiply, and Search Engines - Google, and Yahoo Facebook Portable Computer - Laptops, Tablets, and Microblogs - Twitter, and Tumblr Notebooks Video - Youtube Smartphones Wearable Technology Cloud and Big Data