Media and Information Literacy Lesson 1

Communication

• Communication is the exchange of information, including ideas, opinions, thoughts, and feelings.
• Types Based on Channels:
  • Verbal Communication: Oral and written forms.
  • Non-Verbal Communication: Includes body language, facial expressions, signs, and symbols.
• Types Based on Style and Purpose:
  • Formal Communication: Adheres to predefined organizational channels.
  • Informal Communication: Casual and personal, lacking formal rules.

Media and Literacy

• Media: Channels used for transmitting messages.
• Literacy: The ability to read, write, and understand specific subjects.
• Media Literacy: Skills in analyzing and synthesizing media messages.
• Information Literacy: Skills to recognize, evaluate, and apply information effectively.
  • Key skills include identifying, retrieving, evaluating, synthesizing, and presenting information.

Technology and Digital Literacy

• Digital Literacy: The ability to navigate, evaluate, and create content online using internet tools.
• Core Skills: Character, citizenship, collaboration, communication, creativity, and critical thinking.

Laws and Regulations

• Data Privacy Act of 2012: Protects personal information in government and private sectors.

  • Personal Information: Data that can identify an individual.
  • Sensitive Information: Includes race, religion, health records, etc.

• Intellectual Property Code (RA 8293): Establishes protections for intellectual property including copyrights, patents, and trademarks.

  • Copyright: Rights of creators over their original works.
  • Patent: Exclusive rights for inventions.
  • Trademark: Distinguishes goods/services of one enterprise.
  • Trademark Infringement: Unauthorized use that causes confusion.

• Electronic Commerce Act of 2000: Recognizes the use of electronic transactions and imposes penalties for violations.

Plagiarism

• Definition: Intellectual dishonesty involving misrepresentation of someone else's work as one's own.
• Types of Plagiarism:
  • Direct Plagiarism: Copying without attribution.
  • Inaccurate Authorship: Wrongly acknowledging contributions.
  • Mosaic Plagiarism: Borrowing phrases without quotation marks.
  • Paraphrasing Plagiarism: Rewording someone else's ideas without credit.
  • Self-Plagiarism: Reusing one's prior work without permission.

Cybercrime

• Cybercrime Prevention Act of 2012: Defines cybercrime, policies for prevention, investigation, and penalties.
• Cyberbullying: Bullying through digital platforms.
• Computer Addiction: Overuse of computers impacting daily life.
• Digital Divide: Economic inequalities in ICT access and knowledge.

Media Ethics

• Focuses on ethical principles and standards within various media forms, including broadcast, print, and online.

Historical Media Evolution

• Pre-Industrial Age:

  • Cave paintings, Mesopotamian tablets, and Egyptian papyrus were early forms of communication.

• Industrial Age:

  • Printing press facilitated mass book production; newspapers became daily information sources.

• Electronic Age:

  • Introduction of transistors, radios, and television revolutionized communication.

• Information Age:

  • The internet transformed communication into a global, fast-paced digital environment, with advancements in personal computing and digital technologies.