MAIL-111-NOTES-Types-of-Media-and-Media-and-Information-Sources.pdf

SUBJECT: Media and Information Literacy (MAIL 111) INSTRUCTOR: Bryan T. Montaño, LPT LESSONS: Types of Media; Media and Information Sources TYPES OF MEDIA A. PRINT MEDIA PRESS Materials that are written and physically distributed Media cons...

SUBJECT: Media and Information Literacy (MAIL 111) INSTRUCTOR: Bryan T. Montaño, LPT LESSONS: Types of Media; Media and Information Sources TYPES OF MEDIA A. PRINT MEDIA PRESS Materials that are written and physically distributed Media consisting of paper and ink, reproduced in a printing process that is traditionally mechanical. It is considered the oldest form of media as it is closely tied to the emergence of the printing press. 1. NEWS PAPER Are printed publications (usually issued daily or weekly) consisting of folded unstapled sheets, containing news, feature articles, advertisements, and correspondence. 2. COMICS Comics is a medium of expression that communicates ideas via images, often combined with text or other forms of visual information. MARS RAVELO – Filipino Comics Writer 3. BOOKS - It is the very first mass media in human history. - printed pages glued or sewn together on one side, and bound in covers. It comes in any topic, from fiction to non-fiction to reference books. 4.BROCHURE - a type of small magazine that contains pictures and information about a product(s) or a company which can be folded into a template, pamphlet or leaflet. - Brochures are promotional documents, primarily used to introduce a company, organization, products, or services and inform potential customers or members of the public of the benefits. 5.MAGAZINES It is a periodical publication containing articles and illustrations, typically covering a particular subject or area of interest. B. BROADCAST MEDIA -Media that reach target audiences using airwaves as the transmission medium. 1. TELEVISION - a system for transmitting visual images and sound that are reproduced on screens, chiefly used to broadcast programs for entertainment, information, and education. 2. RADIO - a piece of electronic equipment used for listening to radio broadcasts. C. DIGITAL/NEW MEDIA - Require digital tools to be able to access them - Contents are organized and distributed on digital platforms 1. FILM -A film consists of moving pictures that have been recorded so that they can be shown at the cinema or on television. - The film as a media form is one that is considered impressionable a cathartic effect on its audience. - It is a very important cultural artifact because it reflects the desires, ideologies, and sensibilities of the culture to which they originate from. 2. SOCIAL MEDIA - computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. - By design, social media is internet-based and gives users quick electronic communication of content. Content includes personal information, documents, videos, and photos. PRINT BROADCAST DIGITAL/NEW Newspaper Television Film Comics Radio Social Media Book Brochure Magazine MEDIA CONVERGENCE - happens when different (two or more) media sources join together. It allows media texts to be produced and distributed on multiple media devices. - It is the ability to transform different kinds of media into digital code, which is then accessible by a range of devices. MEDIA AND INFORMATION SOURCES 1. LIBRARY - A place with a collection of resources where literary, musical, artistic, or reference materials (such as books, manuscripts, recordings, or films) are kept for use but not for sale. Though it is not “just one click away” like the Internet, libraries also offer varieties of sources. Here are some of the resources/services libraries can offer: a. Books - can vary from educational textbooks like sciences, or fictional like Harry Potter by J.K. Rowling b. Magazines - some people prefer this kind of source because of its enticing graphics, which are most appropriate for visual learners. Examples are Time, Newsweek, National Geographic c. Newspapers - provide news articles about current happenings and timely issues. Play a vital role in providing people relevant information. d. Journals - are research-oriented articles. Offers deeper discussion of topics. e. Maps- are visual representations of geographical information e. Digital Sources - are digital information sources that the library can offer like CDs, tapes, and films. Four Major Types of Libraries: a. Academic Library – serves colleges and universities Ex: Bodleian Library at the University of Oxford b. Public Library – serves cities and towns of all types Ex: Bacolod City public Library c. School Library – serves students and teaching personnel Ex: CSAB Library d. Special Library – are in specialized environments such as hospitals, corporation, museums, private business, and the government Ex: CCP Library and Archives 2. Indigenous Sources Indigenous Knowledge - Refers to the understandings, skills and philosophies developed by societies with long histories of interaction with their natural surroundings. UNESCO emphasized that this kind of knowledge is the basis for agriculture, food preparation, health care, education, conservation, and the wide range of other activities. Characteristics of Indigenous Knowledge Oral tradition of communication Store information in memories Information exchange is face to face Information is contained within the border of the community Indigenous Knowledge include: A. Traditional Medicines and Health Care When it comes to health care, it is undeniable to say that indigenous people resort to different kinds of rituals, depending on the case. For example: Ethnic group, TINGGUIAN practices DAWAK, or the ritual intended for couples to bear child/children. Another ritual, is called UD-UDONG, which is to free a sick person from spirits that inhabit his or her body. Dumagat group believes in putting ashes on the umbilical cord of a new born, to help assist the healing process. B. Traditional Agriculture The Philippines is known as an agricultural country because of the massive production of different agricultural products like rice, corn, sweet potato, and others. In fact, even if modern technology has offered new and innovative methods of farming, ethnic groups still adhere to their traditional practices. C. Traditional Cultural Expressions - Cultural expressions are ways of indigenous people in practicing different activities that reflect their traditions. These are: Music and dances – used in rituals, ceremonies, or harvest festivities Literature – may be in legends, chants, proverbs, riddles, etc. Weaving – It is said that weaving is the most visual representation of cultures and traditions of different ethnic groups. This includes weaving textile, mat, basket, and rattan furniture. D. Related Genetic Resources Since the Philippines is rich in natural resources, it is normal that the country can actually offer not just a number of agricultural products, but different variations for each product. For example, rice has many variations that can be found in the country. Likewise, several kinds of medical herbs are also present. These, of course, are grown and cultivated by the primitive indigenous people. Republic Act No. 8371, “an act to recognize, protect, and promote the rights of indigenous cultural communities/Indigenous peoples, creating a national commission on indigenous peoples, establishing implementing mechanisms, appropriating funds therefore, and for other purposes.” 3. World Wide Web - is an information system where various forms of information can be accessed in just a few clicks. Information can be easily retrieved and universally accessed around the globe. 4. Open-collaborative sources - is generated through the contribution and collaboration among users and moderators, can also serve as our preliminary data gathering, which we can verify. (ex. Wikipedia) 5. Social Media - is used to interact with families, friends, and networks and access information that they need. Here are some additional tips you can use, especially on internet-based research: 1. URL: You can check the credibility of the site just by looking at its URL. Personal pages such as blogger is not a bad thing, but you'll need to investigate the author. Also, check the website’s domain extension name such as.org (organization),.com (commercial),.gov (government). 2. Website links: The links found within the page can also give clues, such as About, Biography, and Related links. 3. Search on author and website reviews online. 4. Wikipedia may not be considered a good source of scholarly material since it is made by anonymous contributors without reviews or quality control. However, you can check the references used in the Wikipedia article for credible sources.