INTRODUCTION-TO-MIL_v1.pptx

INTRODUCTION TO MEDIA AND INFORMATION LITERACY  LEARNING OBJECTIVES At the end of this chapter the learner should be able to: Describe how communication is affected by media and information. Identify the similarities and differences of media literacy, information literacy and technolog...

INTRODUCTION TO MEDIA AND INFORMATION LITERACY  LEARNING OBJECTIVES At the end of this chapter the learner should be able to: Describe how communication is affected by media and information. Identify the similarities and differences of media literacy, information literacy and technology literacy.  Editorialize the value of being a media and information literate individual. Identify characteristics / describe responsible uses and competent producer of media and information. Share to class media habits, lifestyles and preferences. MEDIA AND INFORMATION LITERACY : An Introduction Media and Information Literacy Media and information will enable us to access, understand, and create communications in variety of context in the form of accessing, understanding and creating media and information. How to access Media and Information? The use, navigate, manage, store and retrieve content in print, radio and online. How are we going to understand Media and Information? Viewers have the ability to read, deconstruct and evaluate media contexts and motivations. A critique view on quality of material being broadcast and shared. How are we going to Produce Media and Information? Viewers or netizens have the ability to produce, distribute and publish ideas and information via mainstream media or social media. Media and Information Play several roles. What are they? act as channels of information and knowledge through which citizens communicate with each other and make informed decisions.  provide us with much of what we learn about the world beyond our immediate experience. are means by which a society learns about Itself and builds a sense of community function as a watchdog of government in all its forms, promoting transparency in  public life and public scrutiny of those with power through exposing corruption, essential facilitators of democratic processes and one of the guarantors of free and fair elections  A vehicle for cultural expression and cultural cohesion within and between nations function as an advocate and social actor in its own right. MEDIA LITERACY Media Literacy - It is the ability to access, analyze, evaluate and create media messages kinds. Today, many people get most of their information through complex combinations of text, images and sounds we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. MEDIA LITERACY SKILLS CAN HELP CHILDREN, YOUTH AND ADULTS: Understand how media messages create meaning Identify who created a particular media message Recognize what the media maker wants us to believe or do  Recognize bias, spin, misinformation and lies Discover the untold part of the story Evaluate media messages based on our own experiences, beliefs and values Create and distribute our own media messages Become advocates for change in our media system Media literacy education helps to develop critical thinking and active participation in our media culture. The goal is to give youth and adults greater freedom by empowering them to access, analyze, evaluate, and create media. BASIC CONCEPTS 1. Media construct our culture. Our society and culture — ever, our perception of reality - is shaped by the information and images we receive via the media. A few generations ago, our culture's storytellers were people — family, friends, and others in our community. For many people today, the most powerful storytellers are television, movies, music, video games, and the Internet. BASIC CONCEPTS 2. Media messages affect our thoughts, attitudes and actions. We don't like to admit it, but all of us are affected by advertising, news, movies, pop music, video games, and other forms of media. That's why media are such a powerful cultural force, and why the media industry is such big business. BASIC CONCEPTS 3. Media use "the language of persuasion." All media messages try to persuade us to believe or do something. News, documentary films, and nonfiction books all claim to be telling the truth. Advertising tries to get us to buy products. Novels and TV dramas go to great lengths to appear realistic. To do this. they use specific techniques (like flattery, repetition, fear, and humor) we call "the language of persuasion."  BASIC CONCEPTS 4. Media construct fantasy worlds. We don't like to admit it, but all of us are affected by advertising, news, movies, pop music, video games, and other forms of media. That's why media are such a powerful cultural force, and why the media industry is such big business. 5. No one tells the whole story. Every media maker has a point of view. Every good story highlights some information and leaves out the rest. Often, the effect of a media message comes not only from what is sad, but from what part of the story is untold. BASIC CONCEPTS 6. Media messages contain "texts" and "subtexts." The text is the actual words, pictures and/or sounds in a media message. The subtext is the hidden and underlying meaning of the message. 7. Media messages reflect the values and viewpoints of media makers. Everyone has a point of view. Our values and viewpoints influence our choice of words, sounds and images we use to communicate through media. This is true for all media makers, from a preschooler's crayon drawing to a media conglomerate's TV news broadcast.  BASIC CONCEPTS 8. Individuals construct their own meanings from media. Although media makers attempt to convey specific messages, people receive and interpret them differently, based on their own prior knowledge and experience, their values, and their beliefs. This means that people can create different subtexts from the same piece of media. All meanings and interpretations are valid and should be respected. BASIC CONCEPTS 9. Media messages can be decoded. By "deconstructing" media, we can figure out who created the message, and why. We can identify the techniques of persuasion being used and recognize how media makers are trying to influence us. We notice what parts of the story are not being told, and how we can become better informed. 10. Media literate youth and adults are active consumers of media. Many forms of media — like television — seek to create passive, impulsive consumers. Media literacy helps people consume media with a critical eye, evaluating sources, intended purposes, persuasion techniques, and deeper meanings. Information Literacy is a transformational process in which the learner needs to find, understand, evaluate, and use information in various forms to social or global purposes. It is a set of skills needed to find, retrieve, analyze and use information. TECHNOLO GY LITERACY Technology Literacy is the ability of an individual, working independently and with others, to responsibly, appropriately and effectively use technology tools to access, manage, integrate, evaluate, create and communicate information. In brief, these definitions are used in the current document: Media includes mass media of all kinds, interactive media (e.g., the Internet), different forms of advertising and informal media, such as Twitter blogs, etc. Media literacy is extremely difficult to define and usually includes all stages of the lifecycle of communications using these forms of media.  Information literacy includes the competencies to be effective in all stages of the lifecycle of documents of all kinds; the capacity to understand the ethical implications of these documents; and the ability to behave in an ethical way throughout the stages. Digital literacy, which is an essential and complementary capacity to media and information literacy, refers to the abilities to use ICT effectively and efficiently throughout the communications life-cycle.  Media includes mass media of all kinds, interactive media (e.g., the Internet), different forms of advertising and informal media, such as Twitter blogs, etc. Media literacy is extremely difficult to define and usually includes all stages of the lifecycle of communications using these forms of media. According to UNESCO's Media and information Literacy Curriculum for students, multiple — and related — literacies are included in the concept of MIL. They are: - Media Literacy - Digital Literacy - Information Literacy - Internet Literacy - Technology Literacy - Library Literacy - Computer Literacy - News Literacy