Mobile Marketing & Emerging Technologies in Business PDF

LIVING IN THE IT ERA LESSON 5: MOBILE MARKETING AND EMERGING TECHNOLOGIES IN BUSINESS POINT OF DISCUSSIONS: Mobile Marketing Strategies Location-Based Marketing Augmented Reality (AR) Artificial Intelligence (AI) in Marketing LESSON 5: MOBILE MARKETING AND EMERGING TECHNOLOGIES IN BUS...

LIVING IN THE IT ERA LESSON 5: MOBILE MARKETING AND EMERGING TECHNOLOGIES IN BUSINESS POINT OF DISCUSSIONS: Mobile Marketing Strategies Location-Based Marketing Augmented Reality (AR) Artificial Intelligence (AI) in Marketing LESSON 5: MOBILE MARKETING AND EMERGING TECHNOLOGIES IN BUSINESS LEARNING OUTCOMES: Explore the latest mobile marketing trends and tools. Examine the applications of AI and AR in creating immersive marketing experiences. OVERVIEW The rapid growth of mobile devices and emerging technologies has fundamentally reshaped how businesses operate, engage with customers, and compete in the market. Mobile marketing and technologies such as artificial intelligence (AI), augmented reality (AR), and location-based services are transforming traditional business practices into dynamic, customer-centric strategies. WHAT IS MOBILE MARKETING?  WHAT IS MOBILE MARKETING? Mobile marketing refers to promotional activities designed for mobile devices, such as smartphones and tablets. It includes ads, apps, SMS, push notifications, and social media campaigns tailored to mobile users. Key Strategies: Mobile-Friendly Websites: Ensure websites are responsive and optimized for mobile browsing. Example: E-commerce sites like Amazon providing seamless navigation on mobile devices. In-App Advertising: Ads displayed within mobile apps, often targeted to specific user demographics. Example: Spotify offering targeted ads to free-tier users between songs. Key Strategies: SMS and Push Notifications: Direct messages sent to users to promote offers or engage customers. Example: Food delivery apps like Grab sending SMS alerts about discounts. Mobile Apps: Creating branded apps for customer engagement and loyalty. Example: Starbucks' mobile app allows ordering, rewards tracking, and payment. Social Media Campaigns: Platforms like Instagram, TikTok, and Facebook are highly effective for mobile marketing. Example: Fashion brands like Zara use Instagram Stories to showcase new arrivals. Benefits of Mobile Marketing: High engagement due to the ubiquity of smartphones. Personalization opportunities based on user behavior. Cost-effectiveness compared to traditional media. WHAT IS LOCATION-BASED MARKETING?  LOCATION-BASED MARKETING Location-based marketing uses a customer's geographic location to deliver personalized messages or ads. This strategy leverages GPS, Wi-Fi, or Bluetooth to target users in specific areas. Types of Location-Based Marketing: Geofencing: Sends notifications or ads to users within a virtual perimeter. Example: A coffee shop sending push notifications for discounts when users are nearby. Beacon Technology: Bluetooth-enabled devices transmit targeted messages to nearby smartphones. Example: Retail stores like Macy’s using beacons to notify customers of in-store promotions. Types of Location-Based Marketing (continuation): Proximity Marketing: Targets users in close proximity to a business location. Example: Fast-food chains like McDonald’s sending coupons to nearby users via mobile apps. Benefits of Location-Based Marketing: Hyper-targeted campaigns improve relevance. Drives foot traffic to physical stores. Increases customer engagement through timely offers. EMERGING TECHNOLOGIES IN BUSINESS Emerging technologies in business refer to innovative tools and advancements, such as artificial intelligence (AI), augmented reality (AR), blockchain, the Internet of Things (IoT), and 5G, that are transforming traditional operations. These technologies enhance efficiency, enable data-driven decision-making, and create personalized customer experiences. Businesses leverage these advancements to gain a competitive edge, optimize processes, and address evolving consumer needs in a rapidly changing digital landscape.  AUGMENTED REALITY (AR) Augmented Reality overlays digital content (e.g., images, text, or sounds) onto the real world through devices like smartphones or AR glasses. APPLICATIONS IN BUSINESS: Virtual Try-Ons: Allows customers to visualize products before purchasing. Example: Sephora’s Virtual Artist app lets users try makeup virtually. Interactive Advertising: AR-enabled ads create immersive experiences. Example: Pepsi’s AR bus stop campaign made it appear as though aliens were invading the city. APPLICATIONS IN BUSINESS: AR in E-Commerce: Helps customers visualize products in their environment. Example: IKEA Place app enables users to see how furniture fits in their homes. AR Games and Engagement: Creates fun, engaging brand experiences. Example: Pokémon GO’s location-based AR features partnered with businesses to drive traffic. BENEFITS OF AR IN BUSINESS: Enhances the shopping experience with interactivity. Increases brand engagement and memorability. Differentiates brands through innovative approaches. ARTIFICIAL INTELLIGENCE (AI) IN BUSINESS AI refers to the simulation of human intelligence by machines. In marketing, AI automates processes, analyzes data, and predicts customer behavior to improve strategies. APPLICATIONS OF AI IN BUSINESS Chatbots: Provide instant customer support and automate FAQs. Example: Domino’s chatbot allows customers to order pizza via Facebook Messenger. Predictive Analytics: Forecasts customer behavior and trends using historical data. Example: Netflix uses AI to recommend shows based on viewing history. Dynamic Pricing: Adjusts prices in real-time based on demand and customer behavior. Example: Airlines like Delta use AI to set ticket prices dynamically. APPLICATIONS OF AI IN BUSINESS Content Personalization: Tailors ads, emails, or website content based on user preferences. Example: Amazon’s AI-driven recommendations account for over 35% of its sales. Ad Optimization: AI platforms optimize ad placement, targeting, and bidding. Example: Google Ads uses AI to recommend keywords and improve ad performance. BENEFITS OF AI IN BUSINESS Improves efficiency and reduces manual work. Enables hyper-personalized customer experiences. Enhances decision-making with actionable insights. REAL-WORLD EXAMPLES OF EMERGING TECHNOLOGIES IN BUSINESS Nike’s Mobile Marketing Strategy Nike’s SNKRS app uses location-based marketing to notify sneakerheads of exclusive drops in nearby stores. IKEA’s AR Innovations IKEA’s AR app helps customers visualize how furniture would look in their spaces, boosting customer confidence in online purchases. Sephora’s AI-Driven Personalization Sephora’s AI-based chatbot and recommendation engine enhance the shopping experience by suggesting products based on customer data. McDonald’s Location-Based Promotions McDonald’s geofencing strategy sends mobile coupons to customers within a 1-mile radius of its stores, driving foot traffic and sales. END OF LESSON 5