IR Final Exam Notes Chapter 8 PDF

IR Final Chapter 8: Assigning Exam Notes Keywords To Pages What is Expansion & Stemming? Expansion Stemming Search engines analyze different forms of words Involves identifying the root or base form of a word....

IR Final Chapter 8: Assigning Exam Notes Keywords To Pages What is Expansion & Stemming? Expansion Stemming Search engines analyze different forms of words Involves identifying the root or base form of a word. used on a webpage. Words like "running," "runner," and "ran" would be For example, "customize" might be recognized as treated as stemming from the same root, "run." related to "customization." Stemming allows search engines to match queries This process ensures that variations of a word with content more flexibly, even if exact word contribute to relevancy, improving a page's visibility matches are absent. for searches containing those variations. Landing Page The primary informational page for a subject category, which all related hypertext links direct to. KEY ELEMENTS DESIGN RECOMMENDATIONS Should create a strong first impression Engaging content to retain visitors and encourage Subject-specific keywords in conversions. content and meta tags. Content must satisfy visitors and match Clear navigation links to related their search intent. pages Links should direct users to more detailed subpages for further exploration or action (e.g., purchases, sign-ups). Siloing Organizing website content into distinct subject categories with dedicated landing pages and supporting subpages. Types of Siloing Structure content within Use internal links to connect Combine physical and virtual directories/folders that reflect related pages under a subject, siloing for better organization subject categories. even if they’re in different and SEO. physical locations. Example Example /classic-cars/ford/ A "Ford Mustang" page links to /classic-cars/chevrolet/ "Ford Falcon" and "Ford Thunderbird" pages. PHYSICAL VIRTUAL HYBRID  Keyword Frequency & Distribution Frequency Distribution Refers to how often a keyword appears on a page. Keywords should be evenly spread throughout the page, A word or phrase is treated as a keyword if used at least with emphasis in: twice. The first 200 words. Navigation, headings, and meta tags. Excessive repetition (over 5% of total words) can lead to keyword stuffing penalties. Naturally sounding distribution is essential for readability and SEO.  Stopwords & Synonyms Common words like "and," "the," "a," Keywords can be substituted with and "of" are usually ignored by their synonyms to broaden search search engines. reach and prevent redundancy. Stopwords may still be included in If a keyword isn’t performing well, keyword phrases for contextual testing its synonyms can help accuracy. improve search traffic and conversions. Stopwords Synonyms Keyword Stuffing BEST PRACTICES TO AVOID STUFFING Keep keyword density below 5%. Overusing keywords to manipulate search Write naturally and prioritize user rankings. experience. Avoid excessive repetition of words or phrases.