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Questions and Answers
What is the recommended maximum keyword density to avoid penalties?
What is the recommended maximum keyword density to avoid penalties?
Why should synonyms be used in keyword strategy?
Why should synonyms be used in keyword strategy?
Which of the following is considered a stopword?
Which of the following is considered a stopword?
What is a common consequence of keyword stuffing?
What is a common consequence of keyword stuffing?
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What should be prioritized to ensure effective keyword use?
What should be prioritized to ensure effective keyword use?
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What is the main function of stemming in search engines?
What is the main function of stemming in search engines?
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Which of the following is NOT a key element of landing page design?
Which of the following is NOT a key element of landing page design?
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How should siloing be structured in a website?
How should siloing be structured in a website?
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Which of the following best describes keyword frequency?
Which of the following best describes keyword frequency?
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What is a key benefit of using internal links on a webpage?
What is a key benefit of using internal links on a webpage?
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Which option exemplifies hybrid siloing?
Which option exemplifies hybrid siloing?
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What does keyword distribution refer to?
What does keyword distribution refer to?
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What should landing pages primarily satisfy to be effective?
What should landing pages primarily satisfy to be effective?
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Study Notes
IR Final Exam Notes - Chapter 8: Assigning Keywords to Pages
- Expansion: Search engines analyze different word forms (e.g., "customize" and "customization") to improve search relevance and page visibility.
- Stemming: Identifies the root form of words (e.g., "running," "runner," and "ran" all stem from "run"), allowing search engines to match queries with more flexibility.
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Landing Page: The main informational page for a subject category; all related hyperlinks lead to it.
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Key Elements:
- Strong first impression to retain users and encourage conversions.
- Content matching user search intent.
- Links to detailed subpages for further action (e.g., sign-ups, purchases).
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Design Recommendations:
- Engaging content.
- Subject-specific keywords in content and meta-tags.
- Clear navigation links to related pages.
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Key Elements:
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Siloing: Organizing website content into distinct subject categories with dedicated landing pages and subpages.
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Types of Siloing:
- Physical: Using directories/folders to reflect subject categories.
- Virtual: Using internal links to connect related pages.
- Hybrid: Combining physical and virtual siloing for optimal organization and SEO.
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Types of Siloing:
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Keyword Frequency & Distribution:
- Frequency: How often a keyword appears on a page (keywords used at least twice). Overuse (above 5% of total words) can lead to keyword stuffing penalties.
- Distribution: Even keyword placement is key. Focus on the first 200 words, navigation, headings, and meta tags. Natural language flow is crucial for SEO and readability.
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Stopwords & Synonyms:
- Stopwords: Common words (e.g., "and," "the") often ignored by search engines. May still be included for contextual keyword accuracy.
- Synonyms: Replacing keywords with their synonyms to broaden search reach and prevent redundancy. Testing synonyms can improve search traffic and conversions.
- Keyword Stuffing: Overusing keywords to manipulate search rankings, which negatively affects search engine optimization. Avoid keyword stuffing by aiming for keyword density below 5%. Prioritize natural language and user experience; avoid repetitive words/phrases
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Description
Explore Chapter 8 of the IR Final Exam Notes, focusing on key concepts like keyword assignment, stemming, and siloing. Understand how effective landing pages can enhance user engagement and improve search engine visibility. This chapter lays the groundwork for mastering search engine optimization techniques.
