Chapter 17: Ethics and Socially Responsible Marketing PDF
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Uploaded by EnoughFoil
2023
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Summary
This chapter focuses on marketing ethics and social responsibility. It discusses the importance of ethical considerations in marketing decisions and the integration of social responsibility into business strategies, including examples from the fashion industry and the actions of company like Tim Hortons. The document also highlights a framework for ethical decision-making and discusses consumerism.
Full Transcript
Chapter 17 Ethics and Socially Responsible Marketing © 2023 McGraw Hill Limited 17-1 Chapter 17: Ethics and Socially Responsible Marketing LEARNING OBJECTIVES LO1 Identify why marketers should be concer...
Chapter 17 Ethics and Socially Responsible Marketing © 2023 McGraw Hill Limited 17-1 Chapter 17: Ethics and Socially Responsible Marketing LEARNING OBJECTIVES LO1 Identify why marketers should be concerned about ethics LO2 Distinguish between ethics and social responsibility LO3 Describe consumerism and explain how it fosters ethical and socially responsible business practices LO4 Identify the four steps in ethical decision making LO5 Outline how ethics and social responsibility can be integrated into a firm’s marketing strategy © 2023 McGraw Hill Limited 17-2 Ethics & Socially Responsible Marketing The fashion industry is the second-most polluting sector in the world Of the 32 billion garments produced each year, around 65 percent of them end up in landfills. Fashion Pact - new ideas for reusing and recycling Trends wardrobes shift © 2023 McGraw Hill Limited 17-3 The Scope Of Marketing Ethics Business ethics is concerned with distinguishing between right and wrong actions and decisions that might arise in a business setting. Marketing ethics examines ethical situations that are specific to the domain of marketing, including societal, global, or individual consumer issues. © 2023 McGraw Hill Limited 17-4 Attitudes about ethical standards of various professionals High Approval (>60%) Low Approval (
