Cancel Culture Trend: Impacts of Society and Marketing PDF

Cancel Culture Trend: Impacts of Society and Marketing Learning Goals: ▶ To understand the cancel culture trend ▶ To form an opinion on cancel culture and whether it represents a positive or negative shift in society Success Criteria: ▶ I can explain what trends are occurring related to ca...

Cancel Culture Trend: Impacts of Society and Marketing Learning Goals: ▶ To understand the cancel culture trend ▶ To form an opinion on cancel culture and whether it represents a positive or negative shift in society Success Criteria: ▶ I can explain what trends are occurring related to cancel culture ▶ I can provide advice to a business in order to help them deal with cancel culture in society Cancel Culture Cancel Culture Meaning: ▶ Cancel culture is used to describe the cancellation of any brand, product, or company you disagree with ▶ The goal of the cancel culture movement is to “cancel” the brand by expressing public discern on social media platforms ▶ It only takes one tweet from ten years ago to cancel a public figure or brand on social media  Cancel Culture Example https://edition.cnn.com/2020/06/10/media/gone-with-the-wind-hbo-max/index.html Counter points… ▶ https://www.youtube.com/watch?v=STHIYh5HIVM ▶ https://www.youtube.com/watch?v=bF-ECW1Gt3A Discuss with partner (2 min) What examples of calls for boycotts or cancelling a show, event, brand or product can you remember from the past couple years? Have you participated in a trending hashtag for boycotting something or calling for something to be cancelled? Argument for Cancel Culture ▶ Cancel culture demands social change and addresses the deep inequalities in keeping the oppressed oppressed. “If we had a justice culture, would we even need to worry about cancel culture?” Amanda Marcotte ▶ When we are unable to rely on a justice system to punish those who have committed a crime, or expressed racial or sexist behaviors, the people turn to cancel culture for retribution Argument for Cancel Culture ▶ Cancel culture can also have a powerful impact on brands we support and how we consume their products. ▶ Diet Prada is an Instagram account that calls out fashion inequalities and copy cats ▶ While it usually pays strong attention to brand replicas, it’s been able to address and combat major issues with fashion powerhouses like Dolce & Gabbana. ▶ Their latest #BoycottDolceAndGabbana was a response to the brand’s prejudice and racist comments against the Chinese community. Argument Against Cancel Culture “The restriction of debate, whether by a repressive government or an intolerant society, invariably hurts those who lack power and makes everyone less capable of democratic participation. The way to defeat bad ideas is by exposure, argument, and persuasion, not by trying to silence or wish them away.” Harper’s Magazine https://harpers.org/a-letter-on-justice-and-open-deba te/ Case Presentations 1. You will separated into 6 groups. 2. Each group will need to pick a different example of brand that has been on the receiving end of a call for boycott or being cancelled 3. In your group, create a 5 minute presentation that outlines: ▶ What happened that triggered the outrage towards the brand? ▶ Do you feel that the brand’s actions warranted the outrage? ▶ How did the brand respond to the controversy? ▶ What could the brand have done proactively to avoid the controversy from occurring? ▶ What should the brand have done reactively to minimize the negative impacts to their brand image after the controversy occurred ▶ Do you feel the trend towards cancel culture will continue to grow over the coming decades or will begin to fade? Learning Goals: ▶ To understand the cancel culture trend ▶ To form an opinion on cancel culture and whether it represents a positive or negative shift in society Success Criteria: ▶ I can explain what trends are occurring related to cancel culture ▶ I can provide advice to a business in order to help them deal with cancel culture in society