Mass Data Collection and Consumer Profiling

A data broker is a company that collects consumer data and sells it to other entities. They gather information like buying preferences, interests, and demographic details.

Consumer data is collected through tracking user actions on websites and through cookies that monitor movements online. This technology captures data every time a user clicks a link or visits a page.

Data brokers categorize consumers into segments based on financial vulnerability, such as 'Rural and Barely Making It' or 'Zero Mobility'.

<p>Privacy violations occur when organizations use consumer information in ways not explicitly permitted by the users, such as selling their data without consent. Customers are often unaware of how their information is used or managed.</p> Signup and view all the answers

<p>Target identified pregnant shoppers by analyzing purchasing patterns and inferring pregnancy from changes in buying behaviors, such as increased purchases of specific items related to maternity.</p> Signup and view all the answers

<p>Companies like Target attempt to keep their data collecting practices discreet by personalizing marketing efforts without making it obvious to consumers that they are being tracked. This often includes targeted ads that feel intuitive rather than invasive.</p> Signup and view all the answers

<p>One opinion might argue that data collection is beneficial for personalized marketing, while another might consider it unethical due to privacy violations. It can also depend on the transparency of the companies involved.</p> Signup and view all the answers

<p>It is possible that regulations will catch up as public awareness about privacy grows, but there may be challenges to effectively curbing data collection activities. The evolution of technology often outpaces the establishment of new laws.</p> Signup and view all the answers

<p>Greenwashing is the act of misleading consumers about the environmental practices of a company, often through marketing, while genuine environmental policies involve actual sustainable practices.</p> Signup and view all the answers

<p>The automotive and food industries are significantly affected by the trend towards sustainability.</p> Signup and view all the answers

<p>Social media can shape consumer perceptions and increase awareness about sustainable brands, influencing buying decisions based on community values.</p> Signup and view all the answers

<p>Consumers might choose sustainable companies for ethical considerations and the perception of higher product quality and durability.</p> Signup and view all the answers

<p>Volkswagen has been accused of greenwashing due to falsely marketing their vehicles as low-emission while having manipulated emissions tests.</p> Signup and view all the answers

<p>Assessing sustainability helps consumers make informed choices that align with their values, promoting ethical consumption and environmental responsibility.</p> Signup and view all the answers

<p>Sustainability contributes to brand development by enhancing brand reputation and loyalty among consumers who prioritize environmental responsibility.</p> Signup and view all the answers

<p>Starbucks' introduction of a 'straw-less lid' is an example, as it contained more plastic than the previous lid and straw combination.</p> Signup and view all the answers

<p>Greenwashing is the practice of making false or misleading claims about environmental benefits to appear more sustainable. Companies engage in it to boost sales, improve their public image, or attract partnerships.</p> Signup and view all the answers

<p>Only 9% of the world's plastic is recycled, which casts doubt on Starbucks' assumption that all its lids will be recycled.</p> Signup and view all the answers

<p>Marketing strategies can create an appearance of sustainability that may not reflect genuine practices, making it a powerful tool for attracting customers.</p> Signup and view all the answers

<p>Consumers can check if the company provides detailed information about its sustainable practices and look for believable evidence supporting its claims.</p> Signup and view all the answers

<p>Yes, business involvement is crucial for achieving sustainability, but distinguishing genuine efforts from marketing tactics can be complex.</p> Signup and view all the answers

<p>Greenwashing can mislead consumers, leading them to support companies that do not genuinely engage in sustainable practices.</p> Signup and view all the answers

<p>A consumer's gut feeling can guide them to discern whether a green marketing claim feels authentic or simply hype.</p> Signup and view all the answers

<p>Consumers can Google the company name along with the word 'environment' to uncover any relevant information.</p> Signup and view all the answers

<p>LEGO now markets its products to all children, regardless of gender, emphasizing creativity and exploration.</p> Signup and view all the answers

<p>The 4 P's are Product, Price, Place, and Promotion, while the 2 C's are Customer and Competition.</p> Signup and view all the answers

<p>Diversity includes various demographics such as age, socio-economic class, and gender, highlighting individual identities.</p> Signup and view all the answers

<p>Up to 83% of people cited better representation of modern society as impactful.</p> Signup and view all the answers

<p>Globalization creates a diverse consumer base, necessitating tailored marketing strategies that resonate across cultural contexts.</p> Signup and view all the answers

<p>Recognizing changing gender trends allows marketers to create more relatable and inclusive ads, enhancing consumer connection.</p> Signup and view all the answers

<p>The 'Felicia the Goat' Mountain Dew campaign failed due to its inappropriate portrayal, highlighting the risks of neglecting diversity.</p> Signup and view all the answers

<p>Diversified content allows brands to authentically connect with various audience segments, reflecting contemporary society.</p> Signup and view all the answers

<p>Marketers are increasingly recognizing the need for more inclusive and diverse representations of gender in their campaigns.</p> Signup and view all the answers

<p>Inappropriate gender representations can alienate certain consumer groups and reinforce harmful stereotypes.</p> Signup and view all the answers

<p>Proponents argue it allows for tailored marketing strategies, while opponents claim it reinforces outdated stereotypes and ignores individual preferences.</p> Signup and view all the answers

<p>Riley is likely frustrated that strong female characters are often excluded from marketing efforts, suggesting a lack of representation.</p> Signup and view all the answers

<p>Increasing diversity is important as it reflects societal changes and helps brands connect authentically with a wider audience.</p> Signup and view all the answers

<p>A distributed ledger exists across several locations or among multiple participants, while a centralized ledger is located in a fixed location.</p> Signup and view all the answers

<p>Digital currencies could facilitate faster transactions and enable new marketing strategies that leverage blockchain technology for transparency.</p> Signup and view all the answers

<p>A significant trend is the increasing adoption of cryptocurrencies as payment options, which caters to tech-savvy consumers and expands market reach.</p> Signup and view all the answers

<p>One advantage of a distributed ledger is its enhanced security and reduced risk of data tampering compared to a centralized system.</p> Signup and view all the answers

<p>Cryptocurrency mining validates and verifies transactions on the blockchain, ensuring network security and generating new coins.</p> Signup and view all the answers

<p>The primary method suggested is through exposure, argument, and persuasion.</p> Signup and view all the answers

<p>Groups must outline what triggered the outrage and how the brand responded to the controversy.</p> Signup and view all the answers

<p>One prediction is that cancel culture will continue to grow, while another is that it may fade over the coming decades.</p> Signup and view all the answers

<p>A brand could engage in open dialogue with its audience to understand their concerns and expectations.</p> Signup and view all the answers

<p>One potential negative impact is damage to the brand's image and loss of consumer trust.</p> Signup and view all the answers

<p>The primary objective of cancel culture is to publicly express disapproval and 'cancel' a brand, product, or individual perceived to have committed injustices.</p> Signup and view all the answers

<p>Cancel culture serves as a form of retribution when the justice system fails to address crimes or inequalities effectively.</p> Signup and view all the answers

<p>Dolce &amp; Gabbana faced cancel culture due to prejudice and racist comments made against the Chinese community.</p> Signup and view all the answers

<p>Cancel culture can significantly alter consumer behavior, leading to boycotts and shifts in how products are consumed based on social values.</p> Signup and view all the answers

<p>One argument against cancel culture is that it restricts open debate and hurts marginalized voices, inhibiting democratic participation.</p> Signup and view all the answers

<p>Social media platforms amplify cancel culture by allowing widespread public discourse and mobilization for boycotts in real-time.</p> Signup and view all the answers

<p>A business can prepare by actively engaging in corporate social responsibility and maintaining transparent communication with consumers.</p> Signup and view all the answers

<p>Cancel culture can drive awareness and demand for social change by highlighting injustices and pressuring brands to improve their practices.</p> Signup and view all the answers