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lOMoARcPSD|12137261 Animation 12 M 2 Environment and Market Senior High School (Biñan Integrated National High School) Scan to open on Studocu Studocu is not sponsored or endorsed by any college or university...
lOMoARcPSD|12137261 Animation 12 M 2 Environment and Market Senior High School (Biñan Integrated National High School) Scan to open on Studocu Studocu is not sponsored or endorsed by any college or university Downloaded by Hanna Fey Loyola ([email protected]) lOMoARcPSD|12137261 Department of Education SHS-TVL ANIMATION NC II Module 2:Week 2 Environment and Market ROWELL L. MARQUINA Writer DR. VALENTINA A. BALLESTEROS Validator Schools Division Office – Muntinlupa City Student Center for Life Skills Bldg., Centennial Ave., Brgy. Tunasan, Muntinlupa City (02) 8805-9935 / (02) 8805-9940 Downloaded by Hanna Fey Loyola ([email protected]) lOMoARcPSD|12137261 What I Need to Know This module was designed and written with you in mind. The scope of this module permits it to be used in many different learning situations. The language used recognizes the diverse vocabulary level of students. The lessons are arranged to follow the standard sequence of the course. After going through this module, you are expected to: 1. identify industries that employs animators; 2. enumerate products and services that an animation studio can offer; 3. know how to identify customer’s profile; 4. make use of consumer analysis to identify customer’s needs and wants; and 5. conduct consumer/market analysis. What I Know Directions: Read each question/statement carefully and answer by writing the letter that corresponds to your choice on a separate sheet of paper. 1. It is the animation industry that uses animation in creation presentations for discussing theories and concepts. a. Game Development c. Education and Training b. Modelling and Simulation d. Architecture and Engineering 2. Which industry uses animation to imitate real-life settings for observation and experimentation? a. Game Development c. Education and Training b. Modelling and Simulation d. Architecture and Engineering 3. Which industry uses animation for designing building and creating product prototypes? a. Education and Training c. Architecture and Engineering b. Game Development d. Modelling and Simulation 4. What animation products commonly used for business meetings and marketing presentations a. Explainer Videos c. Animated Logo Design b. Educational Videos d. Animated Illustrations 5. It refers to the animation services that uses a process of manipulating and enhancing images and video to create actions that are impossible or too expensive to shoot with live action. a. Character Design c. Optical Illusion 2 Downloaded by Hanna Fey Loyola ([email protected]) lOMoARcPSD|12137261 b. Visual Effects d. Graphic Manipulation 6. Which of these items is considered as WANTS? a. Earrings b. Shoes c. Undergarment d. Pants 7. It is the document that contains the characteristics of your customers a. Customer Profile c. Customer Data b. Customer Analysis d. Customer Demand 8. It refers to the statistical or numerical characteristics of your customer. a. Demographics b. Graphics c. Analytics d. Statistics 9. A strategy used by business owners in collecting relevant information about the customers and analyze them to provide products and services that are essential to consumers. a. Customer Profile c. Customer Data b. Customer Analysis d. Customer Demand 10. All of these are need, except: a. Home b. Food c. Clothing d. Automobile Lesson Environment and Market 1 The animation industry is one of the fastest-growing enterprises in the world today because of the various fields that consume its products. Its popularity has reached greater heights due to the growing demands of its services and applications. With the help of customer analysis, companies will be able to provide products and services that matches the demands of its consumers. What’s In CROSSWORD PUZZLE Solve the puzzle by answering the questions below and putting the letters of your answers to their appropriate boxes. 3 Downloaded by Hanna Fey Loyola ([email protected]) lOMoARcPSD|12137261 ACROSS DOWN 1. Skill that focuses on the ability to 1. the characteristic displayed through an portray objects or sceneries using individual’s sense of responsibility and illustrations. consistency in accomplishing the assigned 2. The capacity to produce artistic, tasks. unique, and innovative outputs. 2. It refers to the routines that a person 3. __________ and Composure practices as a way of living. 4. The characteristics of 3. The proficiency in operating with different maintaining calm and composed computer technologies even in stressful situations. 4. The ability to portray different character 5. Friendliness and ____________ personalities. 6. The characteristic that displays 5. It refers to a person’s ability to make the person’s pleasant and necessary adjustments in his/her work cooperative attitude towards setting or environment to fit to the current administrators and co-workers. situation. 6. It refers to the personal ability to perform an action. What’s New DO YOU KNOW WHAT I AM THINKING? This activity is done by pairs, find someone in your household with whom you can perform this activity. In this game, you will ask your partner to make a list of the top 10 things based on a category you will provide. On the other hand, you will try to guess your partner’s response by writing your guesses on a separate sheet of paper. After your partner finishes answering your question, you then compare it to your guesses. Your goal is to guess your partner’s answers to each question accurately. 4 Downloaded by Hanna Fey Loyola ([email protected]) lOMoARcPSD|12137261 10 fruits that you love to eat. 10 favorite cartoon characters 10 items that you want to receive in your birthday Answer the following questions: 1. Of the 30 items that your partner has provided, how many of your guesses were accurate? ________________________ 2. What is your basis for your guesses? ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 3. Do you think that knowing more information about partner helped you in providing your correct guesses? ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ Explanation: The categories that were given in this activity require answers that are personal information about your partner. The more you know about your partner, the higher the chance that your guesses for this activity are accurate. The same logic applies to entrepreneurs and their customers. The more information they know about their consumers, the higher the probability that their products will match the demands of their market. What is It UNDERSTANDING THE MARKET IN ANIMATION The animation industry is continuously being shaped by animation and market. Environment The environment refers to all factors that affects a business or an industry. It can include government policies and regulations, business competitors, products, and goods available etc. 5 Downloaded by Hanna Fey Loyola ([email protected]) lOMoARcPSD|12137261 Market The market refers to the customers and potential buyers of the product or services that the business is selling and marketing. Industries that Employs Animation Movie and Television The most popular use of animation is the production of cartoons for film and television. Popular animation series like SpongeBob Squarepants and The Simpsons are broadcasted on television and simultaneously, films like Aladdin, Frozen, and Toy Story are full-length movies that are shown in cinemas. Modelling and Simulations Scientific and educational communities use animation to produce virtual environments that imitate actual objects and settings like a jungle, volcano, or outer space. With the help of animation, researchers can manipulate virtual environments to analyze scenarios like earthquakes and typhoons. Experiences like driving a car, flying an airplane, or diving into the deep sea, can also be simulated using animation to lessen the cost and risk involved in performing such tasks in the actual scenario. Education and Training Schools and academic institutions are also among the major consumers of animation products, especially in this digital era, where almost every classroom has television or multimedia projectors. Lessons are discussed using graphical and animated presentations intended to promote better understanding. Architecture and Engineering Architects and Engineers also use animation in creating 2D or 3D models for their building designs and product prototypes. Using animation software, they can create accurate representations of their proposed designs that allow their clients to see the products before the actual construction. Game Development The gaming industry also employs animators' expertise in bringing realistic scenes in the development of their games. The character, its movements and the materials in the environment are all products of animation. ANIMATION STUDIO PRODUCTS AND SERVICES As an aspiring animator, you need to learn the products and services that are offered by animation studios. It will serve as a guide on what particular skills you must develop to create these products that are in-demand by different industries. Here are some of the products and services that an animation studio can offer: Character Designing Character designing creates an opportunity for animators to develop their characters for books, comic books, games, or movies. An animator assigned to this type of task should be creative and imaginative to design original and exciting characters. Explainer Videos 6 Downloaded by Hanna Fey Loyola ([email protected]) lOMoARcPSD|12137261 Explainer Videos are short animated videos that are commonly used for business meetings and marketing presentations. It contains text and graphics that are animated as a presentation used to discuss a business idea or introduce a new product for the company. Visual Effects Services Visual effects refer to manipulating and enhancing images and videos to create actions that are impossible or too expensive to shoot with live-action. Film industry giants Walt Disney Pictures, Warner Bros., and Universal Studios are just some of the company that hires hundreds of animators to work as visual effects team in single movie production. Educational Videos It refers to tutorial videos that are used to present lectures more creatively and entertainingly. Instructional videos are commonly embedded in websites or social media platforms to promote self-learning and distance learning. Animated Illustrations Publishing companies and advertising agencies require services from animators in creating drawings for their books, magazines, product labels, and advertisement materials. RECOGNIZING THE POTENTIAL CUSTOMER/MARKET Identifying Customer’s Profile Imagine setting up a sari-sari store in your neighborhood, with a capital of Php 5,000.00 will it be challenging to decide on what products are you going to sell to your customers? Are you up to the challenge? Create a list of 10 products that you will put in your store. TOP 10 Products 1. __________________________ 6. __________________________ 2. __________________________ 7. __________________________ 3. __________________________ 8. __________________________ 4. __________________________ 9. __________________________ 5. __________________________ 10. __________________________ Is the list easy to create? Are you sure that all the products that you have listed are of high demand from your customers? What is the basis of your list? There is an easier way of making this list, and that is through identifying customer profiles. The customer profile is a document that lists the characteristics of your customers. This data will help you understand what products to sell by gaining an understanding of your customers. One important key in knowing your customer is through their demographics. The demographics is the statistical or numerical characteristics of your customer. One good example is determining gender. How many females are in your neighborhood? How many are males? 7 Downloaded by Hanna Fey Loyola ([email protected]) lOMoARcPSD|12137261 The knowledge of the number of males and females will give you a clue on what to sell. If there are more females than males in your neighborhood, this informs you to stock more products for females since they are the majority of your customers. How about the ages of your neighbors? Ways of Getting Customer Profiles 1. Interview One way of getting information is by having an interview with your customers asking for their preferences about the products they want to buy and their expectations. The interview can be done face-to-face or via phone call. 2. Survey You can also gather information from your customers by asking them to answer a short survey. A questionnaire must be prepared beforehand, which contains questions that, when answered, will show relevant information about their age, sex, economic status, etc. The customer’s intention in purchasing or availing a particular product or service is based on how they perceive the necessity of these objects to their lives. Needs refers to things that are essential to living. These are objects required by our bodies to survive like food, water, clothing, and shelter. On the other hand, wants refer to things that we can live without but satisfy personal desires like cars, jewelries, flat screen television, etc. Identifying Customer’s Needs and Wants Using Consumer Analysis Consumer analysis is a strategy used by business owners in collecting relevant information about the customers and analyze them to provide products and services that are essential to consumers. Steps Involved in Consumer Analysis STEP 1. Identifying the Customers Using interviews or surveys, the business owners will have a clear picture of who their customers are. The information gathered in this step is helpful in deciding what products or services to offer to clients. STEP 2. Understanding the Customer’s Needs Aside from customer’s profiles, entrepreneurs should also determine the customer’s reasons behind their customer's purchases, their basis or preferences of buying a particular product or brand, and the frequency of purchasing these products. The information gathered in this step is helpful in meeting the expectations of their customers. STEP 3. Show how the Products/Services Meets the Customers’ Needs Now that the business owner has all the information they need about the customer, it is time to develop and market products and services in such a way that it matches the needs and expectations of the customers about the products. 8 Downloaded by Hanna Fey Loyola ([email protected]) lOMoARcPSD|12137261 What’s More Activity 1. Conducting a Mini Survey Directions: Imagine that you are an animator and is looking to create a new animation project. You are tasked to conduct a mini-survey involving 5 respondents. Use a different sheet of paper for your survey. ANIMATION SURVEY Name: Age: □ 5-8 □ 9-12 □ 13-16 □ 17-20 □ 21 and Up Hours Spent on □ 0-2 □ 3-5 □ 6-8 □ 9-11 □ 12-14 □ 15 and up Watching Cartoons: □ Comedy □ Action □ Drama □ Horror/Mystery Cartoon Genre: □ Fantasy □ Sports □ Musical □ Science Fiction □ Hand Drawn Animation Animation Type: □ 2D Animation □ 3D Animation Gender of Lead Role: □ Male □ Female □ Others Activity 2. Graphing and Results Analysis Using the graph below, tabulate the data that you have obtained from the survey. What is the age of most of your respondents? _______________ What age range gained the least from your respondents? _________ Do you think it is advisable to create an animation project for the age range that garnered the least responses? Explain your answer. ____________________________________ Age Range ____________________________________ ____________________________________ ____________________________________ ____________________________________ What type of animation does your respondents watch? _______________ Based on the data, what animation type do you think is advantageous to work on? Explain _____________________________________ _____________________________________ _____________________________________ Types of Animation _____________________________________ 9 Downloaded by Hanna Fey Loyola ([email protected]) lOMoARcPSD|12137261 How many hours do most of your respondents watch cartoons? ______ What have you learned from the data? ______________________________ ______________________________ ______________________________ Hours Spent on Watching Cartoons ______________________________ ______________________________ Anime Genre What genre of cartoon do most of your respondents watch? ________________________ What genre of cartoon do least of your respondents watch? ________________________ What have you learned from the data? ______________________________________________________________________________________ ______________________________________________________________________________________ ______________________________________________________________________________________ What I Have Learned 1. What are the industries that employs animation? ___________________________________________________________________________ _________________________________________________________________________ 2. What are the products/services of animation? ___________________________________________________________________________ _________________________________________________________________________ 3. What are the two ways of getting information from your customers? 10 Downloaded by Hanna Fey Loyola ([email protected]) lOMoARcPSD|12137261 What I Can Do Activity 3. Market Analysis Directions: The table below have a list of businesses that are commonly established in communities. Write the positive and negative aspects of handling the mentioned businesses. Businesses Positive Aspects Negative Aspects Hardware Store School Supplies Store Canteen Assessment I. Identification: With the use of the word bank below, identify what is being asked in each number. Write your answer on a separate sheet of paper. 1. Is a document that lists the characteristics of your customers. 2. A method of getting information from customers by answering questionnaires. 3. Videos that are used to present lectures more creatively and entertainingly. 4. It refers to things that are essential to living. 5. The customers and potential buyers of the product or services. 6. Is the statistical or numerical characteristics of your customer. 7. A method of getting information from customers by having a personal or phone conversation with the customers. 8. The process of manipulating and enhancing images and videos in creating actions that are impossible or too expensive to shoot with live action. 9. Is a strategy used by business owners in collecting relevant information about the customers and analyze them to provide products and services that are essential to consumers. 10. It refers to all factors that affects a business or an industry. 11. It refers to things that we can live without but satisfy personal desires. 12. Are short animated videos that are commonly used for business meetings and marketing presentations. WORD BANK Explainer Videos Educational Videos Visual Effects Needs Wants Demographics Environment Market Customer Profile Interview Survey Consumer Analysis 11 Downloaded by Hanna Fey Loyola ([email protected]) lOMoARcPSD|12137261 Additional Activities ACTIVITY 4. MY ANIMATION CAREER Write a short narrative about how you see your career as an animator ten years from now. You can perform this task by giving your insights about the industry (television, gaming, simulations, etc.) that you think you will be mainly working, your dream animation projects, and the accomplishments that will mark you as a successful animator. Provide a title for your essay. Answer Key 12.Explainer Videos 11.Wants 10.Environment Analysis 9. Consumer 10.D 8. Visual Effects 9. B 7. Interview 8. A 6. Demographics 7. A 5. Market 6. A 4. Needs 5. B Videos 4. A 3. Educational 3. C 2. Survey 2. B 1. Customer Profile 1. C Assessment What I Know 12 Downloaded by Hanna Fey Loyola ([email protected])
