Media and Communication Study Guide PDF

# WEEK 1 ## TERMS: ### Definition of terms #### Media Media, as the plural form of medium, includes a diverse array of communication channels, ranging from conventional printed materials to contemporary digital data. It covers various types of content, including news, art, educational materials,...

# WEEK 1 ## TERMS: ### Definition of terms #### Media Media, as the plural form of medium, includes a diverse array of communication channels, ranging from conventional printed materials to contemporary digital data. It covers various types of content, including news, art, educational materials, and any information with the potential to reach and impact people. This broad concept encompasses a variety of platforms such as television, radio, books, magazines, and the internet. #### Information Information can be defined as data that has been organized, processed, or structured in a meaningful way to provide context, relevance, and value to a user. It can take many forms, such as text, images, audio, or video, and can be communicated through various means, such as books, websites, social media, or conversation. ## TERMS: ### Literacy #### DEFINITION: Literacy denotes the proficiency to recognize, comprehend, interpret, generate, convey, and compute using printed and written materials in diverse contexts. It represents a continuous learning process that empowers individuals to reach their objectives, expand their knowledge and capabilities, and actively engage in their community and broader society. ## TERMS: ### Communication #### DEFINITION: Communication involves transferring information from one place, person, or group to another (Skills YouNeed, 2020). It encompasses the exchange of messages through verbal or nonverbal methods, including spoken language, written forms, and visual representations like infographics, maps, and charts. # How Media and Information Influence communication Media and information technology play a crucial role in the process of globalization, fostering connections among individuals worldwide. These tools wield a significant influence on contemporary culture, serving as conduits for sharing information, ideas, personal messages, and various content. Moreover, their accessibility has increased, transforming them into not only sources of information but also channels for entertainment. In particular, social media, a subset of media, offers powerful means to connect, interact, and communicate with friends and family, especially when living apart. Through platforms such as social networking websites, individuals can share photos, videos, and information with friends across geographical distances. However, alongside its positive aspects, media also presents certain threats to users. Two notable concerns include: - **Dissemination of Misinformation and Fake News:** Media platforms can become sources of misinformation and fake news, often employed to further personal agendas and gain. Such deceptive information can leave recipients confused and misinformed. - **Abuse and Negative Impacts:** Despite enhancing communication, media is susceptible to abuse. The ability to produce or communicate information or access or evaluate information. ## Technology / Digital literacy: The ability to access or use communication tools of produce, use, locate, or evaluate information # WEEK 3 ## responsible use of media - mis information - hindi intension na makasakit - dis information - intension talaga na makasakit ng isang tao - mal information - totoong information - cyber wellness - safety and security ng isang tao To achieve cyber wellness, follow the three principles: - respect for self and other - safe and responsible use - positive peer influence # WEEK 4 ## evolution of media - media is a term that refers to all print, digital, and electronic means of communication ## media in the prehistoric age - tribal age - literacy age ## media in the industrial age - characteristics - individualism - literacy - oriental - commercial expansion