8.Media Literacy.pptm

KR Media Literacy BC  KR What is media literacy? is the ability to identify different types of media and understand the messages you are sending. is a way for us to better underst...

KR Media Literacy BC  KR What is media literacy? is the ability to identify different types of media and understand the messages you are sending. is a way for us to better understand our world and have our say in it. It involves understanding how -- and why -- a media message is constructed as well as its impact on the world. It encompasses the practices that allow people to access, critically evaluate, and create or manipulate media Effective media literacy education involves a strong focus on civic engagement and creation, connecting people with the tools to make their voices and perspectives heard. BC  KR Importance of media literacy Learn to think critically. As kids evaluate media, they decide whether the messages make sense, why certain information was included, what wasn't included, and what the key ideas are. Become a smart consumer of products and information. Media literacy helps kids learn how to determine whether something is credible. Recognize point of view. Every creator has a perspective. Identifying an author's point of view helps kids appreciate different perspectives. Create media responsibly. Recognizing your own point of view, saying what you want to say how you want to say it BC  KR Identify the role of media in our culture. From celebrity gossip to magazine covers to memes, media is telling us something, shaping our understanding of the world, and even compelling us to act or think in certain ways. Understand the author's goal. What does the author want you to take away from a piece of media? Is it purely informative, is it trying to change your mind, or is it introducing you to new ideas you've never heard of? BC  KR Types of media Print media – (newspapers, magazines and posters) Broadcast media (TV, Radio) Outdoor or Out of Home (OOH) media Internet BC  KR Print media (i) Newspaper Newspaper is a major source of information for a large number of readers. It may be National or local, daily or weekly newspaper. Classification of Newspapers National Newspapers Daily newspapers (Local/Regional) Special Audience newspapers BC  KR Types of Ads in Newspapers Classified advertisement – Advertisements arranged according to product or service Display advertisement – Ads that use illustrations, photos, visual elements, may be National or Local. Special Inserts – Tender notices, Public notices, Shifting of office etc. Free Standing Insert – Pre-printed ad inserted in newspapers folds that fall out when the reader opens it and attract immediate attention BC  KR (ii) Magazines A Magazine is a specialized advertising media that serves educational, informational, entertainment and other specialized needs of consumers, businesses, and industries. Types of Magazines Consumer magazines – Magazines bought by general public for information and entertainment. Business Publications – Business magazines includes publications such as trade journals for businesses, industries or occupations. BC  KR Broadcast Media (i) Television Advertising TV is a principal source of information and entertainment for people exposed to mass media. It combines visual images, sound, motion and colour to achieve viewer’s empathy. (ii) Radio Radio is a premier mass medium for users and advertisers. It delivers the ad message to a large number of people BC  KR Outdoor or Out of Home (OOH) Media (i) Outdoor advertising It includes bill boards, boarding, neon signs posters etc. (ii) Transit Advertising Uses billboards, neon signs and electronic messages. (iii) Cinema and Video Advertising It involves use of cinema halls and video tapes to deliver the ad message. it also combines sight, sound, color, etc BC  KR Internet Internet is a worldwide medium that provides means of exchanging information through a series of interconnected computers. Advertising through internet involves email marketing, social media marketing, online ads and mobile marketing. It involves use of world wide web to showcase a website or e- commerce portal to the world. BC  KR Type of Internet Advertisements Websites – Online Brochure of product/services, Virtual Office Ad buttons – Icons which provide link to advertiser`s website Ad banners – Creative & Dynamic Display ads Sponsorship – Companies sponsor bloggers to write about them. Classified ads – Similar to newspaper ads E-mail – Electronic mails carrying ad message BC  KR Examples media radio recorded music television billboards and other kinds of newspapers advertising (including words or images on clothing, signs in stores magazines or sports stadiums, food the internet packaging) movies posters and flyers cell phones political communications likes iPods or mp3 players buttons, bumper stickers, and robocalls video and computer games, books school newsletters, maps BC  KR Deconstruction of Media All media messages – TV shows, newspapers, movies, advertisements, etc. – are made or constructed by people. Closely examining and “taking apart” media messages to understand how they work Help us understand who created the message, and who is intended to receive it. It can reveal how the media maker put together the message using words, images, sounds, design, and other elements. BC  KR Cont. It can expose the point of view of media makers, their values, and their biases. It can also uncover hidden meanings – intended or unintended. There is no one “correct” way to deconstruct a media message – each of us interprets media differently, based on our own knowledge, beliefs, experiences, and values. Just be prepared to explain your interpretation. BC  KR Deconstruction of Media: 5 Key Questions Who created this? Was it a company? Individual,comedian,artist,anonymous (source) Why did they make it? Was it to inform you of something that happened in the world Who is the message for? Is it for kids? Grown-ups? Girls? Boys? People who share a particular interest? What techniques are being used to make this message credible or believable? Does it have statistics from a reputable source? How did the message make you feel? Do you think others might feel the same way? Would everyone feel the same, or would certain people disagree with you? BC  KR links https://www.youtube.com/watch?v=AD9jhj6tM50 BC