MIL- Module1-Media and Media Literacy.pdf

Media and Information Lireracy  Table Of Content 01 Media and Media Literacy 02 Information and Information Literacy 03 Technology and Technology Literacy 04 Issues in Media, Information and Technology Literacy Module 1: Media and Media Literacy The Changing Landscape of Media and...

Media and Information Lireracy  Table Of Content 01 Media and Media Literacy 02 Information and Information Literacy 03 Technology and Technology Literacy 04 Issues in Media, Information and Technology Literacy Module 1: Media and Media Literacy The Changing Landscape of Media and Communication Types of Media Media Production, Consumption and Representation The Value of Media Literacy Module 1: Media and Media Literacy Objectives: In this module you will be able to: Explain the relationship between communication and media. Remember the Evolution of Media Analyze what are the different types of Media Head Start Look and study the given photo to you. Imagine that you are the person in the photo. Create a short monologue/dialogue and present it in class. Processing Question How did the language, tone, and speech styles changes in each different media forms?  Communication Activity: Recall the definition of Communication from your Oral Com subject. Write it on the paper that will be handed to you by your teacher. Below the definition, draw a communication model that you are familiar with. Discuss this in the class afterwards Media  Media In early communication models, the element medium is seen as an object or meant to transfer message.  Media In early communication models, the element medium is seen as an object or meant to transfer message. Later, the term media will refer to newspapers, radio, and TV where information is distributed.  Media In early communication models, the element medium is seen as an object or meant to transfer message. Later, the term media will refer to newspapers, radio, and TV where information is distributed. Today, media refers to all human-invented technologies that allow for the extension of range, speed, and channels of communication  Media “the medium is the message.” -Marshall McLuhan Example Example Example Example Example Example Example Example Types of Media  Types of Media Activity: You are given different photos of example media. Hypothesize how many types of media are there. Categorize the pictures by putting the same type of media on the same slide.  Types of Media Scan to see your group’s slide: Group 1 Group 2 Group 3 Group 4 Group 5 Free WiFi - For Activity Purpose ONLY Evolution of Media  Evolution of Media Tribal Age - communication is mainly through face-to-face interactions. Oral traditions are the main medium of communication.  Evolution of Media Tribal Age - communication is mainly through face-to-face interactions. Oral traditions are the main medium of communication. Literate Age - Also considered as visual era because it was important for people to see the written word and be able to understand it.  Evolution of Media Print Age - this age came due to the invention of printing press. Newspapers and other publication became the main source of information.  Evolution of Media Print Age - this age came due to the invention of printing press. Newspapers and other publication became the main source of information. Electronic Age - started by the invention of telegraph. Then radios and television became thing.  Evolution of Media Information Age (Digital Age) - the invention of internet pave the way for the digital age to happen.  Evolution of Media Oral Com Written Print Electronic Digital  Types of Media Print Broadcast New Media  Types of Media Traditional New Media  Media Convergence Media convergence is the process by which multiple media technologies are brought together into one computerized device. For example, smartphones can do the jobs which newspapers, GPS's, and telephones used to accomplish separately. Quick Recap Communication and Media Corelation of changes in media to the changes on the way we compose the message Evolution of Media Types of Media Media Convergence  Ponder The changing landscape of media also changes our interactions with media forms. We also develop new values as media develops. Think of how your consumption and values towards media changed. Compare before and now. How did changing media changed your understanding and valuing of media? Quiz Time  Media Production, Consumption and Representation Activity: 1. What was the role of media back when traditional media forms were more widespread? 2. What changed in the role of Media today, particularly in the rise of new media? 3. What was changed in the production and consumption of media in recent years? 4. Why do you think it is important to understand these changes? 5. Does the change in the media landscape mean that traditional media is already obsolete? Explain your answer.  Put your answers in a presentation. To be presented next meeting. Media Production, Consumption and Representation  Media Convergence Because of media convergence, the landscape of media changed drastically. The way we produce and consume media is different nowadays and continues to change. Here are some of the changes in media production and consumption that you can observe today: Here are some of the changes in media production and consumption that you can observe today: 1. Media contents can already be produced by large companies and even average users of the internet. Here are some of the changes in media production and consumption that you can observe today: 1. Media contents can already be produced by large companies and even average users of the internet. 2. Online users take an active role in informationsharing. Here are some of the changes in media production and consumption that you can observe today: 3. Media companies scout for user-generated content. Here are some of the changes in media production and consumption that you can observe today: 3. Media companies scout for user-generated content. 4. User-generated content becomes free advertising.  Media content consumption has also changed, as evident in the following; 1. Intraditional media, the audience consumes content and is unable to share feedback. Any form of response is directed to other people within the physical space where the media content is consumed, or the audience will have to go an extra mile to get their message across.  Media content consumption has also changed, as evident in the following; 2. Media companies can more easily track consumer behavior of their audience by looking at the number of views or page visits, as well as the number of social media posts about them. Media content consumption has also changed, as evident in the following; 3. Consumption can turn into collaboration. The big sources of media content can easily establish communication with consumers to determine what they want. Some companies will perform informal polls to hear what users think. Media content consumption has also changed, as evident in the following; 4. Consumption also becomes a communal experience. What used to be an individual viewing experience at home in front of the TV becomes a shared experience when people share thoughts on social media as they watch, comment on the post of others, and communicate simultaneusly during the broadcast. Through new media, the consumer is no longer alone in the experience. The changes in the media landscape have also allowed new ways of representation: The changes in the media landscape have also allowed new ways of representation: 1. Media is able to host various cultures and represent them in the content that it disseminates to the audience. The changes in the media landscape have also allowed new ways of representation: 2. Users are also able to represent their own individualities, cultures and voices as they are able to produce content through media. The changes in the media landscape have also allowed new ways of representation: 3. Representation in media has to be done responsibly. Because more and more people are easily exposed to media content, there is a high chance that some content would have varying effects on people based on their demographics and upbringing.  The changes in the media landscape have also allowed new ways of representation: 4. Multiple realities are being represented in various media forms and from various sources. Because of thie, they allow users to see many, if not all, facets of the story. The changes in the media landscape have also allowed new ways of representation: 5. As media content is presented, represented, and represented through posting, sharing and reposting, and reprocessing content, messages are reinforces, reinterpreted or given new meanings. With new media, more peope are able to show various side of the story. The Value of Media Literacy  Media Literacy Media literacy is defined in many ways. For instance, a chapter written by Kesseler and Bergs in "New Media Language" (2003) focused on the effects of the new media on literacies, focusing on language use and communication skills.  Media Literacy An article of Moffat (n.d.) from the Young Leaders of the Americas Initiative defines media literacy as "the ability to identify types of media and the messages they are sending." According to Grace (2005), literacy has been traditionally associated with printed words but now extends to interpretation of various texts.  Media Literacy Livingstone (2004) defines media literacy as "the ability to access, analyze, evaluate, and create messages across a variety of contexts."  Media Literacy This definition also features four components of media literacy: 1. Developing literacy in terms of the conditions of access to media forms and content  Media Literacy This definition also features four components of media literacy: 2. Ability to analyze media production and consumption by understanding various media elements, such as agency, categories, technologies, languages, representations, and audience  Media Literacy This definition also features four components of media literacy: 3. A consciousness to effectively evaluate media forms and content based on the aesthetic, political, ideological, and economic bases of critical literacyuages, representations, and audience  Media Literacy This definition also features four components of media literacy: 4. The responsibility to create excellent content that reflects a deep understanding of media conventions  Media Literacy A wide-encompassing definition of media literacy is proposed by Ciurel (2016). According to him, media-literacy "focuses on educating different categories of public in both formal and informal settings to critically and consciously consume mediated messages."  Media Literacy Ciurel (2016) further proposes seven competencies of media literacy, which are the following: 1. Using media technologies toward effective access, storage, retrieval, and sharing of content to meet individual and community needs and interests  Media Literacy Ciurel (2016) further proposes seven competencies of media literacy, which are the following: 2. Gaining access to and making informed choices about a wide range of media forms and content from different cultural and institutional sources  Media Literacy Ciurel (2016) further proposes seven competencies of media literacy, which are the following: 3. Understanding how and why media content is produced  Media Literacy Ciurel (2016) further proposes seven competencies of media literacy, which are the following: 4. Analyzing critically the techniques, languages, and conventions used by the media, as well as the messages they convey  Media Literacy Ciurel (2016) further proposes seven competencies of media literacy, which are the following: 5. Using media creatively to express and communicate ideas, information, and opinions  Media Literacy Ciurel (2016) further proposes seven competencies of media literacy, which are the following: 6. Identifying, avoiding, and/or challenging media content and services that may be unsolicited, offensive, or harmful  Media Literacy Ciurel (2016) further proposes seven competencies of media literacy, which are the following: 7. Making effective use of media in exercising democratic rights and civic responsibilities Why is Media Literacy important?  Media Literacy Media is continuously changing, and, with it, how we use it should also change. We should continuously strive to make the media world a safe and empowering place to be in. After all, the new media world is constantly occupying our real world. We have to see this as something beneficial.  Generalization: List down 10 practices of a Media Literate individual.