2025 Civic MMC - Exterior Updates PDF

Summary

This presentation details the 2025 Civic MMC (model mid-cycle) updates, focusing on exterior and interior changes, including design, technology, and performance enhancements. It covers market trends, product concepts, and comparison with competitors. The document provides key insights into Honda's latest offerings.

Full Transcript

Welcome! 2025 Civic MMC TRAIN THE TRAINER Contents 1 2 3 4 GCC PRODUCT EXTERIOR INTERIOR MARKET CONCEPT CHANGES CHA...

Welcome! 2025 Civic MMC TRAIN THE TRAINER Contents 1 2 3 4 GCC PRODUCT EXTERIOR INTERIOR MARKET CONCEPT CHANGES CHANGES TRENDS 8 7 6 5 EXTERIOR & GRADE COMPETITORS TARGET INTERIOR COLORS WALK COMPARISON CUSTOMERS 25MY CIVIC OVERVIEW GCC Market Trends Segment Trend Brand Model 2023 2024 Var (%) TOYOTA COROLLA 31,099 30,087 97% HYUNDAI ELANTRA 29,472 29,470 100% GEELY EMGRAND 13,311 17,078 128% CHANGAN EADO PLUS 3,927 6,309 161% KIA CERATO 4,203 5,167 123% MAZDA 3 1,569 5,167 328% MG GT 4,973 5,146 103% CHANGAN UNI-V 3,269 3,159 97% GEELY PREFACE 5 2,714 - HONDA CIVIC 236 256 108% TOTAL 97,926 108,478 111% Sales of Honda Civic is improving. 108% in 2024 vs. 2023 Product Concept Our foundation for all new product development is our “Architecture” of what our customers expect from Honda’s product. Then the second comes our Durability, Quality & Reliability without passing these three elements, the product cannot go forward. “Man-Max, Machine-Min” methodology with Human Machine Interface, ensures our products are exactly what the customers’ want. For Civic, we wanted an exhilarating/thrilling “Civic" as the main product appeal. After evolving Honda's core values ​of "design," "dynamics," and "HMI," In pursuit of comfort, we have introduced a noiseless exhilarating product. Civic Generations 26 170 COUNTRIES MILLION WORLDWIDE SOLD It all began in 1973 when the first Honda Civic was introduced globally. Since then, more than 26 million Civics have been sold ~ across 170 countries worldwide ~ establishing Civic as a leader in the small car segment, and here we are today 25M Civic Life-Cycle 22M 23M 24M 25M FMC MMC MY25 CIVIC UPDATES Redefining Excellence: Where Style Meets Performance 25M Civic MMC - Exterior XX / XX 25M Civic MMC - Exterior CURRENT MMC 25M Civic MMC - Exterior ❑ Design change ❑ Decoration 25M Civic MMC - Exterior Updates:- ▪ Previous Model ❑ Redesigned Aerodynamic Hood Trim Molding ❑ Redesigned Sportier Front bumper ▪ 25MY Civic Updates MMC Design Upper Grille ❑ New Honeycomb Design Upper & Lower Grille MMC Design Hood Trim MMC Design Bumper MMC Design Lower Grille The new aggressive front facia designed to enhance the SPORTINESS of Civic 25M Civic MMC - Exterior Updates:- ▪ Previous Model ❑ Tinted Rear LED Taillights ▪ 25MY Civic Updates Tinted Rear Taillights The 2025 Honda Civic builds upon its legendary legacy with a refreshed exterior that combines modern styling and aerodynamic excellence. 25M Civic MMC - Exterior The 2025 Honda Civic takes its legendary reputation to the next level with a refined exterior, cutting-edge technology, and enhanced performance. Designed for drivers who demand style, versatility, and innovation, the Civic continues to lead the way in its class. The 2025 Honda Civic builds upon its legendary legacy with a refreshed exterior that combines modern styling and aerodynamic excellence. 25M Civic MMC - Interior XX / XX 25M Civic MMC -Interior 9’’ Audio Display with Google Assist BOSE CenterPoint 12-Speaker System x2 Rear USB-C Charging Ports Wireless CarPlay and Android Auto 9” Audio Display w/GAS BOSE 12 SPKR System Rear x2 USB-C SPORT LX (New Grade) - Civic’s interior combines modern technology with premium materials, emphasizing on advanced digital connectivity 25M Civic MMC -Interior 9’’ Audio Display with Google Assist BOSE CenterPoint 12-Speaker System x2 Rear USB-C Charging Ports Wireless CarPlay and Android Auto GAS + BOSE AUDIO FOR KSA, UAE and OMN ONLY Civic’s interior combines modern technology with premium materials, emphasizing on advanced digital connectivity TARGET CUSTOMERS GENERATION-Z 25M Civic Target Customers (Remain The Same) Wants thing that has speciality,is approachable and cozy TARGET CUSTOMERS ❑ High sensitivity for advanced device ❑ Sensitive about own social responsibility and reputation from society In this generation, PCs and smartphones are already everyday tools and they have high sensitivity for advanced devices. In addition, while familiar with SNS, they are also a generation that is sensitive to their own social responsibilities and evaluation from society. During market research, we were able to meet the "citizens of the future" who would like to choose “Civic”. 25M Civic Competitor Comparison COMPETITORS COMPARISON PRODUCT FEATURES HONDA Civic Hyundai Elantra COMPETITORS COMPARISON DISPLACEMENT (cc) 1498 1591 TRANSMISSION CVT 6-AT POWER HP TORQUE NM 240@4500 FUEL TANK CAPACITY 47L 47L LENGTH mm 4,677 4,675 WIDTH mm 1,802 1,825 HEIGHT mm 1,415 1,430 WHEELBASE mm 2,735 2,720 TRIM (based on UAE market) LX Smartstream 1.6 Mpi SPORT Smartstream G2.0 25M Civic Spec. Comparison and Grade Walk EX → SPORT Major Feature Differences + HONDA SENSING 24M → 25M + REAR SPOILER GRADE 100% Sport FRONT FACIA TINTED REAR LED TAILLIGHT Sport 40% + DUAL CHROME EXHAUST FINISHER 9”INCH AUDIO W/GAS + TFT LCD “10.2 WALK BOSE 12 SPKR SYSTEM USB CHARGER 2ND ROW + WIRELESS CHARGER FOGLAMP REMOVED + LEATHER SW/SHIFT KNOB + PREMIUM SUEDE SEAT FABRIC GRADE + ALLOY SPORT PEDALS WALK + BLACK ALLOY WHEELS + DRIVER 8-WAY PWR SEAT 24M → 25M + BLACK SHARK FIN ANTENNA FRONT FACIA + RED AMBIENT LIGHTING TINTED REAR LED TAILLIGHT 9”INCH AUDIO W/GAS LX → EX EX EX BOSE 12 SPKR SYSTEM USB CHARGER 2 ND ROW 0% + SUNROOF LED HEAD LIGHTS LED HMSL + DRIVING MODE SPORT SMART ENTRY W/REMOTE START + PADDLE SHIFTER FOGLAMP REMOVED + FRONT PARKING SENSOR + USB CHARGER 2ND ROW + DUAL ZONE A/C CONTROL 24M → 25M + RAIN SENSING WIPER FRONT FACIA TINTED REAR LED TAILLIGHT + AUTO DIMMING REAR VIEW MIRROR 9”INCH AUDIO W/GAS + WIRELESS CHARGER LX BOSE 12 SPKR SYSTEM LED HEAD LIGHTS LX 60% + REAR VIEW CAMERA LED HMSL + 17” ALLOY WHEELS SMART ENTRY W/REMOTE START FOGLAMP REMOVED + POWER WINDOWS AUTO UP/DOWN ALL Minor exterior additions are made, the biggest change is BOSE/GAS infotainment standard across all grades 25M Civic MMC - Exterior EXTERIOR & INTERIOR COLORS EXT : 7 Col /INT : 3 Col DELETED REPLACED B-593M NH-883P NH-731P NH-830M NH-904M R-575M B-618M BRILLIANT SPORTY PLATINUM WHITE P. CRYSTAL BLACK P. LUNAR SILVER M. METEOROID GRAY M. COFFEE CHERRY RED M. MORNING MIST BLUE M. BLUE M. 21 M P E SUEDE (Sport) ・ ・ ・ ・ ・ T FABRIC (LX/EX) ・ ・ ・ ・ ・ EXT : 6 Col /INT : 3 Col NEW B-640M NH-883P NH-731P NH-830M NH-904M R-575M B618M CANYON RIVER PLATINUM WHITE P. CRYSTAL BLACK P. LUNAR SILVER M. METEOROID GRAY M. COFFEE CHERRY RED M. MORNING MIST BLUE M. BLUE M. 25M P E SUEDE (Sport) ・ ・ ・ ・ ・ T FABRIC (LX/EX) ・ ・ ・ ・ ・ 25M Civic MMC - Exterior Decoration / Color change NEW B618M LUNAR METEOROID COFFEE CANYON PLATINUM CRYSTAL MORNING MIST SILVER GRAY CHERRY RED RIVER BLUE WHITE BLACK BLUE M. P 25M SUEDE E ・ ・ ・ ・ ・ (Sport) T New Grade FABRIC (LX) ・ ・ ・ ・ ・ THANK YOU 2025 Civic MMC TRAIN THE TRAINER ✓ Bronze and Silver Qualification NEXT ACTIONS ✓ Annual Training Planner / JIKON ✓ New LMS introduction ✓ Honda 0

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