Honda & Automotive Industry Analysis
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Questions and Answers

Which element is NOT explicitly mentioned as a foundational aspect of Honda's new product development 'Architecture'?

  • Reliability
  • Fuel Efficiency (correct)
  • Quality
  • Durability

What methodology ensures Honda's products align with customer desires, according to the product concept?

  • Man-Max, Machine-Min (correct)
  • Kanban System
  • Voice of the Customer (VOC)
  • Six Sigma

What was the primary product appeal Honda aimed for with the Civic?

  • Spacious Interior
  • Exhilarating/Thrilling Experience (correct)
  • Affordable Price
  • Fuel Efficiency

In 2024, which brand experienced the highest percentage increase in sales compared to 2023?

<p>Mazda (A)</p> Signup and view all the answers

Considering both 2023 and 2024 data, which of the following statements is most accurate regarding GEELY PREFACE sales?

<p>Sales decreased dramatically, indicating potential market rejection. (B)</p> Signup and view all the answers

If the trend from 2023 to 2024 continues, which brand is MOST likely to challenge TOYOTA COROLLA and HYUNDAI ELANTRA for market leadership in the near future?

<p>CHANGAN EADO PLUS (A)</p> Signup and view all the answers

What is the primary focus of Honda's evolution of its core values, 'design,' 'dynamics,' and 'HMI,' in the context of the 2025 Civic MMC?

<p>Pursuit of Comfort (A)</p> Signup and view all the answers

Considering the color options for the 25M Civic MMC, which of the following represents a departure from conventional automotive color schemes, potentially appealing to a niche market?

<p>Canyon River Blue (A)</p> Signup and view all the answers

What can be inferred about the overall GCC market for the segment based on the provided sales data?

<p>The market is experiencing steady growth. (B)</p> Signup and view all the answers

Based on the provided document, what strategic initiative appears to be gaining increased attention within the organization?

<p>Investing in advanced Learning Management Systems (LMS) (D)</p> Signup and view all the answers

How does the introduction of 'New Grade Fabric (LX)' likely impact the existing product line of the 25M Civic MMC?

<p>It offers a wider variety of interior options, catering to different customer preferences (A)</p> Signup and view all the answers

Given the context of 'Train The Trainer' and 'Annual Training Planner/JIKON,' what overarching goal is the organization likely pursuing?

<p>Enhancing the expertise of internal trainers to disseminate knowledge effectively (C)</p> Signup and view all the answers

Considering the provided information about the 25M Civic MMC, which of the following actions would MOST directly contribute to fostering a culture of continuous improvement within the organization?

<p>Implementing the 'Honda 0' initiative to minimize defects and enhance quality (C)</p> Signup and view all the answers

What critical consideration primarily drives the technology and design choices in the interior of the 2025 Honda Civic, particularly appealing to its target demographic, Generation Z?

<p>Integrating advanced digital connectivity features like wireless CarPlay and Android Auto alongside premium materials to cater to their familiarity with technology and desire for a sophisticated environment. (B)</p> Signup and view all the answers

How does the design of the 2025 Honda Civic directly address the social consciousness of its Generation Z target demographic?

<p>By focusing on aerodynamic excellence and modern styling to create a vehicle that aligns with social responsibility and positive societal reputation. (D)</p> Signup and view all the answers

Considering the shift toward electrification in the automotive industry, what key element of the 2025 Honda Civic is most critical in maintaining its appeal to environmentally conscious consumers?

<p>The focus on aerodynamic efficiency, which improves fuel economy and lowers emissions, aligning with environmental values. (B)</p> Signup and view all the answers

In which specific markets is the combination of Google Assistant (GAS) and Bose audio system exclusively available for the 2025 Honda Civic?

<p>KSA, UAE, and OMN (A)</p> Signup and view all the answers

How might the availability of rear USB-C charging ports in the 2025 Honda Civic influence its adoption among the target Generation Z demographic?

<p>It directly addresses the need for convenient charging of multiple devices, aligning with the always-connected lifestyle of Generation Z. (A)</p> Signup and view all the answers

What primary objective guided the design enhancements of the 25M Civic's front fascia?

<p>To accentuate the vehicle's sporty and aggressive aesthetic. (C)</p> Signup and view all the answers

In the progression of Honda Civic sales, what does the abbreviation 'MMC' signify?

<p>Mid-Model Change (D)</p> Signup and view all the answers

How do the tinted rear LED taillights contribute to the overall design philosophy of the 2025 Honda Civic?

<p>By emphasizing the vehicle's modern styling and refined aesthetics. (D)</p> Signup and view all the answers

Which design element was NOT updated in the 25M Civic's exterior?

<p>Side Mirrors (D)</p> Signup and view all the answers

What impact has the Honda Civic had on the automotive market since its introduction in 1973?

<p>It has become a leading model in the small car segment globally. (A)</p> Signup and view all the answers

What does the continued evolution of the Honda Civic aim to provide for drivers?

<p>A blend of style, versatility, and innovation to meet modern demands. (D)</p> Signup and view all the answers

How does the design of the Honeycomb Upper & Lower Grille contribute aesthetically to the 25M Civic?

<p>By enhancing the sporty, aggressive look of the vehicle's front end. (A)</p> Signup and view all the answers

What does the phrase 'Redefining Excellence: Where Style Meets Performance' imply about the 25M Civic?

<p>It emphasizes the vehicle's balanced focus on both aesthetic appeal and capable performance. (A)</p> Signup and view all the answers

Considering the provided color options, which exterior color is least likely to show scratches and swirl marks, assuming similar environmental conditions and maintenance?

<p>Meteoroid Gray Metallic (NH-830M) (D)</p> Signup and view all the answers

Given that the interior options include both Suede (Sport) and Fabric (LX/EX), what is the most likely rationale behind offering different material types for different trims?

<p>To cater to different consumer preferences and perceived value associated with trim levels. (B)</p> Signup and view all the answers

If a customer prioritizes ease of maintenance and long-term appearance, which exterior color and interior material combination would be the MOST practical choice?

<p>Lunar Silver Metallic exterior with Fabric interior. (A)</p> Signup and view all the answers

The color palette includes both 'Blue Metallic' and 'Morning Mist Blue Metallic'. What is the most likely reason for offering two similar, yet distinct, shades of blue?

<p>To cater to a wider range of customer preferences within the blue color family. (C)</p> Signup and view all the answers

Assuming 'P' stands for Pearl and 'M' for Metallic, and considering the properties of these paint types, which statement best describes their key difference in appearance?

<p>Pearl paints exhibit iridescence, changing color slightly depending on the viewing angle, while metallic paints have a consistent shimmer. (B)</p> Signup and view all the answers

Considering the dimensions provided, what is the percentage difference in width between the Honda Civic and the Hyundai Elantra, calculated as ((Elantra Width - Civic Width) / Civic Width) * 100?

<p>Approximately 1.27% wider (B)</p> Signup and view all the answers

How does the displacement of the Honda Civic's engine compare to that of the Hyundai Elantra, and what implications does this have for potential engine performance, assuming all other factors are equal?

<p>The Civic has a smaller displacement, potentially leading to lower torque at lower RPMs but better fuel efficiency. (B)</p> Signup and view all the answers

A customer is particularly interested in upgrading from the LX trim to a higher trim that includes advanced safety features. Based on the information, which trim level would be the most suitable upgrade, considering both feature enhancements and significant additions?

<p>Sport, as it incorporates 'Honda Sensing' and 'TFT LCD 10.2'. (C)</p> Signup and view all the answers

If a buyer is looking for a Civic with enhanced audio capabilities and a standard USB charger in the second row, but is indifferent to fog lamps, which trim levels meet these criteria based on model year 25M updates?

<p>All trims (LX, EX, and Sport) because the Bose/GAS infotainment system and USB charger are standard across all grades. (B)</p> Signup and view all the answers

Given that the 25M Civic sees the deletion of fog lamps across all trims, how would this impact a customer who specifically values enhanced visibility in adverse weather conditions when choosing between the LX, EX, and Sport trims?

<p>The customer would need to consider aftermarket fog lamp solutions, as none of the trims offer them. (A)</p> Signup and view all the answers

How might the difference in transmission type—CVT in the Honda Civic versus 6-AT in the Hyundai Elantra—affect the driving experience and fuel efficiency for a driver primarily concerned with smooth acceleration and long-distance highway cruising?

<p>The CVT in the Civic generally provides seamless acceleration and can enhance fuel efficiency at consistent speeds, making it ideal for highway driving. (B)</p> Signup and view all the answers

Considering the upgrade from LX to EX, what is the opportunity cost of choosing the LX trim over the EX trim for a buyer who values both convenience and aesthetic features?

<p>The opportunity cost includes the loss of features such as a sunroof, driving mode sport, paddle shifter, front parking sensor, and dual zone A/C control. (C)</p> Signup and view all the answers

Assuming that 'Honda SENSING' includes adaptive cruise control and lane-keeping assist, how would the inclusion of this package in the Civic Sport trim influence a buyer's decision if they regularly undertake long highway commutes?

<p>It would significantly enhance the appeal of the Sport trim by providing added convenience and safety during long drives. (A)</p> Signup and view all the answers

Given that the wheelbase of the Honda Civic is slightly longer than that of the Hyundai Elantra, how might this difference manifest in terms of vehicle handling and ride comfort, particularly on uneven road surfaces?

<p>The longer wheelbase of the Civic may offer slightly improved stability and ride comfort, especially on uneven surfaces. (C)</p> Signup and view all the answers

A potential buyer prioritizes interior comfort and aesthetics but is undecided between the EX and Sport trims. What critical interior differences should they consider to make an informed decision?

<p>The Sport trim features premium suede seat fabric, alloy sport pedals and red ambient lighting, while the EX includes dual-zone climate control and a USB charger for the second row. (B)</p> Signup and view all the answers

What are the potential implications for the customer of having 'minor exterior additions' made across all grades of the 25M Civic?

<p>They might find it difficult to differentiate between trim levels based purely on aesthetics. (D)</p> Signup and view all the answers

If a consumer values environmental impact and fuel efficiency over raw power, how would the specifications of the Honda Civic and Hyundai Elantra influence their decision, considering only the data provided?

<p>The Civic's CVT and smaller displacement engine suggest a potential advantage in fuel efficiency. (C)</p> Signup and view all the answers

How would the inclusion of a 'black shark fin antenna' exclusively on the Sport trim of the 25M Civic influence a buyer's choice if they perceive this feature as a significant indicator of a sporty, upgraded vehicle?

<p>It would increase the attractiveness of the Sport trim for buyers who value sporty aesthetics. (B)</p> Signup and view all the answers

Given that the color 'B-593M' was deleted and replaced by 'B-618M' in the 25M Civic, how should a dealer manage expectations for a customer who specifically requests the original 'B-593M' color?

<p>Inform the customer that 'B-593M' is unavailable and present 'B-618M' as the closest alternative, detailing any differences. (B)</p> Signup and view all the answers

If a prospective buyer is deciding between the Hyundai Elantra Smartstream G2.0 and the Honda Civic Sport, and their primary concern is having access to higher horsepower, what inferences can be made based solely on the provided data?

<p>It is impossible to determine which car provides higher horsepower, as figures are not provided. (B)</p> Signup and view all the answers

Flashcards

2025 Honda Civic Exterior

Refreshed exterior design focused on modern styling and aerodynamic performance.

Civic's 9" Audio Display

A 9-inch display featuring Google Assistant, Wireless Apple CarPlay, and Android Auto.

BOSE CenterPoint

An upgraded audio experience with 12 speakers strategically placed for optimal sound quality.

Rear USB-C Ports

Two USB-C ports located in the rear for charging devices.

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Target Customer: Gen-Z

Individuals who are highly tech-savvy, socially conscious, and value advanced devices.

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Honda Civic

First introduced in 1973, it's a leading small car.

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Civic Sales

More than 26 million units sold worldwide across 170 countries.

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MMC (Minor Model Change)

A mid-cycle refresh to update the car's design and features.

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Sportier Front Facia

The updated design of the car's front, making it look more dynamic.

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Hood Trim Molding

An aerodynamic component above the front grille.

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Front Bumper

The lower front part of the car, below the grille.

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Honeycomb Grille

A mesh-like pattern used in the upper and lower grille.

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Tinted Rear LED Taillights

Darkened rear lights using LEDs.

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GCC Market Trends

Overall automotive market trends in the Gulf Cooperation Council (GCC) region.

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Leading GCC Models

The Toyota Corolla and Hyundai Elantra are leading models in the GCC compact car segment.

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Civic Sales Increase

The Honda Civic's sales increased by 8% from 2023 to 2024 in the GCC market.

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Honda's Architecture

Honda's guiding philosophy for new product development, emphasizing customer expectations, durability, quality, and reliability.

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Man-Max, Machine-Min

A design philosophy prioritizing humans while minimizing the machine's footprint.

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HMI (Human Machine Interface)

The interaction and interface between humans and machines.

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Product Appeal

Providing an exciting and exhilarating driving experience.

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Honda's Core Values

Design, dynamics and HMI.

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Platinum White Pearl

A pearlescent white exterior color option.

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Crystal Black Pearl

A deep, glossy black exterior color option.

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Meteoroid Gray Metallic

A metallic gray color option, reminiscent of meteorites.

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Coffee Cherry Red Metallic

A metallic red color, inspired by coffee cherries.

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Morning Mist Blue Metallic

A shade of blue.

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Lunar Silver

Exterior color option for the 2025 Civic MMC.

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Meteoroid Gray

Exterior color option for the 2025 Civic MMC.

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Coffee Cherry Red

Exterior color option for the 2025 Civic MMC.

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Canyon River Blue

Exterior color option for the 2025 Civic MMC.

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Morning Mist Blue M.P

Exterior color option for the 2025 Civic MMC.

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Displacement (cc)

Engine cylinder displacement, measured in cubic centimeters.

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CVT Transmission

Automatic transmission that uses a belt and pulleys to provide a seamless range of gear ratios.

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Torque (Nm)

Force that causes an object to rotate, measured in Newton-meters (Nm).

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Wheelbase

The distance between the center of the front and rear wheels.

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Car Trim Levels

LX, EX, and Sport are trim levels that offer different features and styling.

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Honda Sensing

A suite of safety and driver-assistive technologies by Honda.

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Rear Spoiler

An aerodynamic device attached to the rear of a vehicle to reduce lift and increase stability.

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BOSE Audio System

Premium audio system that can be included in some vehicles.

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Wireless Charger

Provides wireless charging capability for compatible mobile phones.

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Suede Seat Fabric

Fabric made to resemble suede that is often on seats or interior trim.

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Paddle Shifters

Allow driver to change gears manually in an automatic transmission.

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Front Parking Sensor

Sensors in the front bumper assist with parking.

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Rain Sensing Wiper

Automatically adjusts wiper speed based on rainfall.

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Auto Dimming Mirror

Rearview mirror automatically dims to reduce glare from headlights.

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Rear View Camera

Camera displaying the view behind the vehicle.

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Study Notes

  • The 2025 Civic MMC is part of a train-the-trainer program.

Contents

  • The presentation covers GCC market trends, product concept, exterior and interior changes, target customers, competitors comparison, grade walk, and exterior & interior colors.

25MY Civic Overview

  • This presentation provides an overview of the 2025 Civic.
  • Honda Civic sales are improving, with a 108% increase from 2023 to 2024.

Product Concept

  • New product development is based on customer expectations.
  • Durability, Quality, and Reliability must be met.
  • "Man-Max, Machine-Min" methodology with Human Machine Interface ensures products meet customer desires.
  • The main product appeal for the 2025 Civic is an exhilarating/thrilling driving experience.
  • Honda's core values of "design," "dynamics," and "HMI" have evolved and a noiseless exhilarating product has been introduced for comfort.

Civic Generations

  • The first Honda Civic was introduced in 1973.
  • Over 26 million Civics have been sold across 170 countries.

25M Civic Life-Cycle

  • Civic models are being released from 2022 to 2025.

MY25 Civic Updates

  • The 2025 Civic redefines excellence by blending style with performance.

25M Civic MMC – Exterior

  • The updates made to the 25M Civic include design changes and decoration enhancements.
  • The 25M Civic now has a redesigned aerodynamic hood trim molding, a redesigned sportier front bumper and a new honeycomb design upper and lower grille.
  • The new aggressive front fascia is designed to enhance the SPORTINESS.
  • The 2025 Honda Civic features tinted rear LED taillights.

25M Civic MMC - Interior

  • The Civic's interior combines modern technology with premium materials, emphasizing advanced digital connectivity.
  • The audio display with Google Assist, Wireless CarPlay and Android Auto are standard features of the 2025 Honda Civic.
  • The 2025 Honda Civic features a BOSE CenterPoint 12 speaker system.
  • The new 2025 Honda Civic has 2 rear USB-C charging ports.
  • GAS + BOSE AUDIO are exclusive to KSA, UAE, and OMN.
  • The SPORT and LX (New Grade) trims includes 9" Audio Display w/GAS and the BOSE 12 SPKR System.
  • The SPORT trim has Rear x2 USB-C, but the LX (New Grade) does not

Target Customer

  • The 2025 Honda Civic is targeted towards "Generation-Z".
  • Target customers want things that have speciality and are approachable and cozy.
  • They want a "Tight as succinct" and "I'm back HOME !!" feeling.
  • The target customers are referred to as "citizens of the future.”
  • Target customers have a high sensitivity for advanced devices
  • They are sensitive about their responsibility and evaluation from society.
  • This generation grew up with PCs and Smartphones.

25M Civic Competitor Comparision

  • Competitor comparison shows specs from 20MY.
  • Honda Civic has 1498 cc displacement, CVT transmission and fuel tank capacity of 47L.
  • Honda Civic length is 4,677 mm, width is 1,802 mm, height is 1,415 mm, and wheelbase is 2,735 mm.
  • Hyundai Elantra has 1591 cc displacement, 6-AT transmission and fuel tank capacity of 47L.
  • Hyundai Elantra length is 4,675 mm, width is 1,825 mm, height is 1,430 mm, and Wheelbase is 2,720 mm.

Civic Spec Comparison and Grade Walk

  • The biggest change is the standard inclusion of BOSE/GAS infotainment across all grades.
  • Minor exterior additions are made.

25M Civic MMC – Exterior

  • The 25M Civic MMC is available in 6 exterior colors and 3 interior colors.
  • B-593M Brilliant Sporty Blue M and B-618M Morning Mist Blue M have been deleted and replaced with B-640MCanyon River Blue M.

Next Actions

  • Further training on Bronze and Silver Qualification.
  • Learn about the Annual Training Planner / JIKON.
  • Introduction to the New LMS.
  • Honda 0.

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Questions about Honda's product development, sales performance, and future market challenges. Explores design, dynamics, and human-machine interface (HMI) in the 2025 Civic MMC, and includes sales data comparisons.

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