2025 HR-V MMC Train the Trainer PDF

Welcome! 2025 HR-V MMC TRAIN THE TRAINER CONTENTS 02 /20 1 2 3 4 PRODUCT EXTERIOR INTERIOR MARKET CONCEPT...

Welcome! 2025 HR-V MMC TRAIN THE TRAINER CONTENTS 02 /20 1 2 3 4 PRODUCT EXTERIOR INTERIOR MARKET CONCEPT CHANGES CHANGES 8 7 6 5 EXTERIOR & GRADE COMPETITORS TARGET INTERIOR COLORS WALK COMPARISON CUSTOMERS MARKET 03 /20 Market Trend by Segment Segment Trend 2,500 BRAND MODEL 2023 2024 Var (%) K unit HYUNDAI CRETA 18,370 17,437 95% URBAN TOYOTA 6,332 11,540 182% CRUISER 2,000 GEELY COOLRAY 11,902 11,069 93% TOYOTA RAIZE 11,254 10,640 95% 1,500 SUV-L MG MGZS 8,023 9,138 114% KIA SONET 9,992 8,678 87% SUV-C NISSAN KICKS 4,978 8,236 165% SUV-B 1,000 KIA SELTOS 8,804 14,943 170% D CHANGAN CS35 PLUS 7,519 7,286 97% C HYUNDAI VENUE 5,177 5,169 100% 500 B HYUNDAI KONA 3,991 4457 112% Rolling 12 Months SUV-M HONDA HR-V 1,901 3,642 192% Sales - TOTAL SUV-B segment 138,296 139,597 101% Jan-202020 Jan-21 Jan-22 2021 Jan-23 2022 Jan-24 2024 The GCC market is on a strong upward trajectory, with nearly all segments achieving double-digit growth in 2023 SUV-B segment, which contributes 10% to the market, grew by 35% during the same period PRODUCT CONCEPT (NO CHANGE) (RECAP) 04 /20 What Honda stands for... “ Totheirprovide joy to our customers by anticipating needs and contribute to society through our original technology ” Fundamental values reliable – familiar – human oriented Character values Values smart – casual – unique Added values exciting – challenging – playful EXTERIOR COMPARISON (CURRENT Vs. MMC) 05 /20 CURRENT HR-V MMC HR-V UPDATE PHOTO - SUCHITA WHAT’S NEW - EXTERIOR CHANGES “FRONT VIEW” 06 /20 ▪ Current Model What’s updated? Design change Decoration / Color change ▪ Front Bumper o Front bumper design NEW ▪ Front Center Grille o Bigger and bolder NEW ▪ MMC Model o Black piano finish NEW MMC Design Headlights o Honda emblem logo MMC Design Bumper ▪ Front Headlights o Front headlights design/LED NEW o Front signal lights – Sequential o Front foglamps - LED MMC Design Grille WB # 3 New front exterior feature upgrades refines the HR-V’s sporty design WHAT’S NEW - EXTERIOR CHANGES “SIDE VIEW” 07 /20 ▪ Current Model What’s updated? Design change Decoration / Color change ▪ Alloy Wheels o Tire Brand/Size: NEW Yokohama 225/50R18 95V o Wheel color change o Two tone (Black/Silver) Two-Tone Mirror Caps ▪ Side Mirror Caps NEW ▪ MMC Model o Two-tone mirror caps Wheel Color Change WB # 4 New side exterior feature upgrades refines the HR-V’s sporty design WHAT’S NEW - EXTERIOR CHANGES “REAR VIEW” 08 /20 ▪ Current Model Design change What’s updated? Decoration / Color change ▪ Rear Taillights NEW o Better design o All LED (Taillights, brake lights, signal lights, reverse lights and fog lights ▪ MMC Model MMC Design Taillights WB # 3 New rear exterior feature upgrades refines the HR-V’s sporty design WHAT’S NEW - INTERIOR CHANGES “DISPLAY AUDIO” 09 /20 What’s updated? 24YM 24YM ▪ 8” inch Display Audio NEW o IPS display - Color reproduction: 262k -> 16.7M o Wired Apple CarPlay (TBC) o Wired Android Auto (TBC) 25YM 25YM All New Floating Design 2DIN Audio Display WB # 6 Enhanced interior features and upgraded infotainment systems elevate the HR-V’s modern cabin design WHAT’S NEW - INTERIOR CHANGES “DISPLAY AUDIO” 10 /20 WB # 10 WHAT’S NEW - INTERIOR CHANGES “CENTER CONSOLE” 11 /20 What’s updated? 24YM ▪ Center Console NEW ▪ Front USB Ports NEW o 1 USB Type C (RHS) o 1 USB Type A (LHS) o Wireless Phone Charger NEW o 1.5A fast charging 25YM Update Photo New Center Console Design With Wireless Phone Charger WB # 7 Enhanced interior features and upgraded infotainment systems elevate the HR-V’s modern cabin design WHAT’S NEW - INTERIOR CHANGES “REVERSE CAMERA” 12 /20 What’s updated? 24YM 24YM ▪ Reverse Camera Display NEW o Improved Rear Camera Resolution o IPS display Color reproduction: 262k -> 16.7M o Three views Last view Wide view 25YM 25YM Normal view New VGA Mega Pixel Rearview Camera WB # 8 Enhanced interior features and upgraded infotainment systems elevate the HR-V’s modern cabin design WHAT’S NEW – LANE WATCHTM 13 /20 What’s updated? ▪ Lane Watch Camera NEW o Left Camera on the Side Mirror o Live video image show on the DA o Customizable o Show with Turn Signal o Display Time after Turn Signal Off Lane Watch Camera o Reference line Lane Watch Camera Button WB # 9 TARGET CUSTOMERS (REMAIN THE SAME) 14 /20 FEMALES YOUNG COUPLES MALES DECISION MAKER The styling of the HR-V will The decision maker is the The styling of the HR-V will also appeal to the male one who maybe paying for appeal to many customer buyer, due to its sporty the vehicle or will assess all types. design with the coupe the parameters and decide looks. which car his son/daughter Young couples, even with or wife will drive. small children will see HR-V When presenting to this as their choice of car target group, make sure For this group its about what Sensing, connectivity and value is the product giving When presenting to this features such as: for the price and of course target group, make sure you Panoramic roof, paddle they want their loved ones know their “wants & needs” shifters and dynamic to be safe, so focus on and taylor the presentation chassis is explained. safety, Sensing and Honda DQR WB # 14-16 The previous generation HR-V was bought by a high percentage of female buyer. The 2022 HR-V will also have majority female buyers due to its product appeal. However, don’t forget the car will appeal to many other target groups, so its essential that you know what they are looking for in a new car. The videos including in this training module focus on some of the aspects and how to taylor each presentation to the target group, including the test drive. COMPETITOR COMPARISON 15 /20 Primary Secondary PRODUCT FEATURES HONDA HR-V KIA SELTOS HYUNDAI KONA ENGINE 1.5L DOHC i-VTEC 1.5L 4 CYLINDER 2.0L 4 CYLINDER TRANSMISSION CVT CVT CVT POWER HP 119@6600 115@6300 149@6200 TORQUE NM 145@4300 144@4500 179@4500 FUEL EFFICIENCY Km/L 18.4 16.7 7.5 (L/100Km) LENGTH mm 4385 4385 4350 WIDTH mm 1790 1800 1825 HEIGHT mm 1590 1620 1585 WHEELBASE mm 2610 2630 2660 GROUND CLEARANCE mm 196 163 158 TRIM (based on UAE market) HR-V DX 1.6L LX SMART PLUS HR-V LX 1.6L EX COMFORT HR-V SPORT - NEW 1.6L GT-LINE DRIVE SYSTEM FRONT WHEEL DRIVE FRONT WHEEL DRIVE FRONT WHEEL DRIVE WB # 18-20 GRADE WALK (UPDATED) 16 /20 Current (24M) MMC (25M) LX → SPORT Major Feature Differences + GLASS ROOF 24M → 25M + SPORT PEDAL PAD TYPE 44% EX LANEWATCH REMOTE ENGINE START SPORT 44% + LED FRONT TURN SIGNALS WIRELESS CHARGER + LED FRONT FOG TYPE LED TAILLIGHTS 18” ALLOY WHEELS + LED TAILLINGHTS SPORT PEDALS + REVERSE AUTO TILT DOOR MIRROR + LEATHER SEAT TRIM MATERIAL + SUNVISOR VANITY MIRROR W/ILLUMINATION + 8-SPEAKER SOUND SYSTEM + 2X USB CHARGER REAR + WIRELESS CHARGER 24M → 25M LX DX → LX 51% LANEWATCH REMOTE ENGINE START LX 46% + SIDE CURTAIN AIRBAG + REAR PARKING SENSOR + LANEWATCH + REMOTE CONTROL ENGINE STARTER + LEATHER SHIFT KNOB 24M → 25M + POWER WINDOW AUTO UP/DOWN DRIVER+PASS HONDA SENSING + REAR VIEW MIRROR AUTO DIMMING - ADAPTIVE CRUISE CONTROL - LOW SPEED FOLLOWING + AUTO WIPER (RAIN SENSOR) 5% DX - LANE KEEP ASSIST - ROAD DEPARTURE MITIGATION DX 10% + LEATHER STEERING WHEEL - CMBS + 6-SPEAKER SOUND SYSTEM REAR SEAT AC VENT + REARVIEW CAMERA 8” FLOATING DESIGN AUDIO DISP COMPETITOR COMPARISON (HR-V Vs. KONA) 17 /20 HR-V LX Vs. KONA SMART HR-V SPORT Vs. KONA COMFO ADVANTAGES ADVANTAGES HONDA Sensing 7,750 HONDA Sensing 7,750 Leather steering / gear knob 400 Glass Roof 400 Remote Engine Start 1,550 LED Fog lamps 1100 HR-V Lanewatch 750 LX - 1.5L CVT Remote Engine Starter 1,550 SAR 102,100 Rain sensing wipers 200 HR-V Lanewatch 750 Other features 1000 SPORT 1.5L CVT SAR 112,700 Other features 2,500 TOTAL HR-V VALUE 11,650 TOTAL HR-V VALUE 14,050 DISADVANTAGES DISADVANTAGES Engine Performance Hp/Nm 1,180 Engine Performance Hp/Nm 1,180 LED Taillights 300 Front Parking Sensors 300 Front Parking Sensors 300 PWR Dr + Pass Seats 1,200 Roof rails 200 PWR Lumbar support Dr. 200 Dual Zone A/C 500 Dual Zone A/C 500 Wireless charger 500 KONA Wireless charger 500 SMART 2.0L Audio Display 12” vs. 8” 2,000 SAR 97,635 KONA Audio Display 12” vs. 8” 2,000 COMF – 2.0L Other features 500 Other features 200 SAR 104,535 TOTAL KONA VALUE 5,480 TOTAL KONA VALUE 6,080 VALUE DIFF 6,170 VALUE DIFF 7,970 PRICE DIFF -4,465 PRICE DIFF -8,165 TOTAL DIFF 1,705 TOTAL DIFF -195 Competitiveness: 1.7% Competitiveness: -0.2% EXTERIOR AND INTERIOR COLORS 18 /20 NEW NEW INTERIORS INTERIORS EXTERIOR AND INTERIOR COLORS 19 /20 THANK YOU FOR ATTENDING