Marketing Questions PDF

1-Customer communications and product distribution are supported by a combination of digital and traditional channels at different points in the buying cycle: A) Digital media B) Digital Marketing C) Multichannel Marketing D) Online Commerce 2- Traditional media like print and TV advertising ar...

1-Customer communications and product distribution are supported by a combination of digital and traditional channels at different points in the buying cycle: A) Digital media B) Digital Marketing C) Multichannel Marketing D) Online Commerce 2- Traditional media like print and TV advertising are: A) Owned Media B) Earned Media C) Paid Media D) None of the above 3-Is considered as a traditional platform: A) Desktop browser B) Desktop app C) Email D) API 4- More specialised technologies that directly affect prospects and customers across their lifecycle: A) Marketing experiences B) Marketing operations C) Marketing Mix D) All of the above 5- Internet is used to sell into new geographical markets: A) Market Penetration B) Market Development C) Product Development D) Diversification 6- Build customer relationships through time to achieve retention goals: A) Reach B) Engage C) Interact D) Convert 7- Creating and managing long-term arrangements to promote your online services on third-party websites: A) Online PR B) Online Partnership C) Social Media Marketing D) Display Advertising 8 Collection and review of information about an organization's external and internal environment: A) Market Analysis B) Business Analysis C) Marketing Analysis D) Situation Analysis 9) Broad forces affecting all organisations in the marketplace: ‫برا التحديد‬ A) Marketing-competitions B) Marketing - environment C) Micro-environment D) Macro-environment 10-Interactions between different online systems: ‫برا التحديد‬ A) Online market ecosystem B) Click ecosystem C) Environmental ecosystem D) None of the above 11- Determine the methods by which products can be promoted and sold online: ‫برا‬ ‫التحديد‬ A) Economic Forces B) Legal forces C) Environmental forces D) Social forces 12- A medium for publishing information and providing services on the Internet: ‫برا التحديد‬ A) Internet B) Web server C) World Wide Web D) Web Browser 13-Are not-for-profit organisations: ‫برا التحديد‬ A).com B).net C).mobi D).org 14- Principle which could help to sustain a distinctive strategic position A) Start with the right goal B) Define a value proposition C) Establish continuity. D) All of the above 15-Means 'where do we want to be?': A) Objectives B) Strategy C) Tactics D) Control 16- Opportunities arising through a significant change in environment: A) Perspective Strategy B) Strategic Windows C) Emergent Strategy D) Strategic Planning 17- Refers to additional services and benefits that are built around the product: A) Core Product B ) Extended Product C) Extra services D) Core Services 18- Using economies of scale enabled by technology to offer tailored versions of products customers: A) Product Development B ) Mass Customisation C) Product Availability D) Mass Production 19- Typically focus on the site visitors' experience but can also include questions relating to products.: A ) Online questionnaire B) Focus group C) Customer feedback D) All of the above 20-Being perceived as best of breed: A) Excellence B) Uniqueness C) Engagement D) Reach 21- The background and culture of the brand: A) Brand assets B) Brand domain (C) Brand heritage D) Brand personality 22- 'Your name stands alone on the Internet, so you'd better have a good one': A) The law of common name B) Brand Identity C) The law of proper name D) Brand name 23- The element of the marketing mix that involves defining product prices and pricing models: A ) Price variable B) Price Models C) Price offering D) None of the above 24- Interact with target audiences and extend reach and customer understanding: A) Information rich B) Dynamic C) Technologically innovative D) All of the above 25- A traditional publisher revenue model: A Subscription B) Pay-per-view C) Bundling D) Supported content 26- Considering the implications for distribution for digital marketing: A) Price B) Product C) People D) Place