Podcast
Questions and Answers
Customer communications and product distribution are supported by a combination of digital and traditional channels at different points in the buying cycle.
Customer communications and product distribution are supported by a combination of digital and traditional channels at different points in the buying cycle.
- Digital Marketing
- Multichannel Marketing (correct)
- Digital media
- Online Commerce
Traditional media like print and TV advertising are:
Traditional media like print and TV advertising are:
- Owned Media
- Earned Media
- Paid Media (correct)
- None of the above
Is considered as a traditional platform:
Is considered as a traditional platform:
- API
- Email (correct)
- Desktop app
- Desktop browser
More specialized technologies that directly affect prospects and customers across their lifecycle:
More specialized technologies that directly affect prospects and customers across their lifecycle:
Internet is used to sell into new geographical markets:
Internet is used to sell into new geographical markets:
Build customer relationships through time to achieve retention goals:
Build customer relationships through time to achieve retention goals:
Creating and managing long-term arrangements to promote your online services on third-party websites:
Creating and managing long-term arrangements to promote your online services on third-party websites:
Collection and review of information about an organization's external and internal environment:
Collection and review of information about an organization's external and internal environment:
Broad forces affecting all organizations in the marketplace.
Broad forces affecting all organizations in the marketplace.
Interactions between different online systems:
Interactions between different online systems:
Determine the methods by which products can be promoted and sold online.
Determine the methods by which products can be promoted and sold online.
A medium for publishing information and providing services on the Internet:
A medium for publishing information and providing services on the Internet:
Are not-for-profit organizations:
Are not-for-profit organizations:
Principle which could help to sustain a distinctive strategic position
Principle which could help to sustain a distinctive strategic position
Means 'where do we want to be?'
Means 'where do we want to be?'
Opportunities arising through a significant change in environment:
Opportunities arising through a significant change in environment:
Refers to additional services and benefits that are built around the product:
Refers to additional services and benefits that are built around the product:
Using economies of scale enabled by technology to offer tailored versions of products customers:
Using economies of scale enabled by technology to offer tailored versions of products customers:
Typically focus on the site visitors' experience but can also include questions relating to products.:
Typically focus on the site visitors' experience but can also include questions relating to products.:
Being perceived as best of breed:
Being perceived as best of breed:
The background and culture of the brand:
The background and culture of the brand:
'Your name stands alone on the Internet, so you'd better have a good one':
'Your name stands alone on the Internet, so you'd better have a good one':
The element of the marketing mix that involves defining product prices and pricing models:
The element of the marketing mix that involves defining product prices and pricing models:
Interact with target audiences and extend reach and customer understanding:
Interact with target audiences and extend reach and customer understanding:
A traditional publisher revenue model:
A traditional publisher revenue model:
Considering the implications for distribution for digital marketing:
Considering the implications for distribution for digital marketing:
Flashcards
Multichannel Marketing
Multichannel Marketing
Marketing Strategy that uses a mix of both online and offline channels to engage customers throughout the buying cycle.
Owned Media
Owned Media
Media that is owned and controlled by the company, such as a website, blog or social media accounts.
Earned Media
Earned Media
Media that is not directly paid for by the company, but is earned through positive mentions, reviews or shares.
Paid Media
Paid Media
Media that is paid for by the company, such as advertising on Facebook, Google or TV.
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Paid Media
Paid Media
Traditional media like print and TV advertising are classified as:
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Marketing Experiences
Marketing Experiences
Technologies that directly impact customers throughout their journey, focusing on creating meaningful interactions.
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Market Development
Market Development
The process of expanding your customer base to new geographical markets through the internet.
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Engage
Engage
The strategy of building strong relationships with customers to retain them for the long term.
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Online Partnership
Online Partnership
Creating and managing partnerships with third-party websites to promote your services.
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Situation Analysis
Situation Analysis
The process of gathering and reviewing information about your company's external and internal environment.
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Macro-environment
Macro-environment
Broad forces, such as economic, political, and social trends, that affect all organizations in the marketplace.
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Online Market Ecosystem
Online Market Ecosystem
The interconnection of different online systems, creating a complex ecosystem for marketing.
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World Wide Web
World Wide Web
Online platforms, such as websites and social media, where companies can publish information and provide services.
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org
org
Organizations with a non-profit mission often use this domain extension.
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Define a value proposition
Define a value proposition
The principle of establishing a clear and distinctive strategic position for your business.
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Objectives
Objectives
The vision and goals that define where your business wants to be in the future.
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Strategic Windows
Strategic Windows
The process of identifying and capitalizing on opportunities when significant changes occur in the environment.
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Core Product
Core Product
A product's core features and benefits that meet the basic needs of the customer.
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Mass Customization
Mass Customization
Using technology to personalize products to meet the specific needs of individual customers.
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Customer Feedback
Customer Feedback
Gathering feedback from customers using surveys, focus groups, or other methods to understand their needs and experiences.
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Uniqueness
Uniqueness
The unique qualities or attributes that make your brand stand out.
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Brand Heritage
Brand Heritage
The background and history of a brand, encompassing its origins, values, and key moments.
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Brand name
Brand name
The name or mark that represents a particular product or company, making it easily identifiable.
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Price variable
Price variable
Setting prices for products and services based on factors like cost, competition, and customer value.
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Place
Place
The element of the marketing mix that focuses on where and how products are distributed to reach the target audience.
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Customer Communications and Product Distribution
- Customer communications and product distribution leverage a combination of digital and traditional channels.
- Digital media includes digital marketing (multichannel marketing, online commerce).
Traditional Media
- Traditional media, like print and TV ads, are categorized as paid media.
Traditional Online Platforms
- Desktop browsers are considered traditional online platforms.
Specialized Technologies
- Specialized technologies (like marketing experiences) impact prospects and customers across their lifecycle.
Internet Marketing Strategies
- Internet marketing can be used for market development.
- Building customer relationships to achieve retention goals involves engagement, interacting, and converting customers.
- Online partnerships and social media marketing strategies help promote online services on third-party websites.
- Market, business, and marketing analysis, as well as a situation analysis, are part of information collection and review of an organization's external and internal environment.
Online Systems
- Interactions between different online systems are part of the online market ecosystem.
Online Promotion Methods
- Businesses use various methods to promote and sell products online (economic, legal, environmental and social forces).
Internet Medium
- A web browser is a medium used to publish information and services on the internet.
Non-Profit Organizations
- Organizations categorized as not-for-profit, use .org domain names.
Strategic Position
- Defining a value proposition, establishing continuity, and having the right goal can help sustain a distinctive strategic position.
Business Goals
- Objectives, strategies, tactics, and control are part of setting business goals.
Opportunities & Change
- Strategic windows and emerging strategies are a result of significant change in the environment.
Product Extension
- Additional services and benefits beyond a core product make up an extended product.
Economies of Scale
- Products offered using economies of scale and technology allow tailoring versions for specific customers.
Online Customer Focus
- Online questionnaires, focus groups, and customer feedback are ways to understand site visitors' experience.
Brand Perception
- Being perceived as the best of breed (excellence, uniqueness, engagement, and reach) impacts customer perception.
Brand Background
- Brand heritage, brand domains, brand assets, and brand personality are all part of the brand's background.
Defining a Brand
- A strong brand name (and its legal implications like the law of common names and proper names) is crucial in the digital realm.
Pricing Strategies
- Defining and pricing products are part of pricing strategies.
Modern Interactions
- Engaging with target audiences is critical to extend reach and understanding. Technologically innovative techniques are needed to achieve this.
Traditional Publishing Revenue Model
- Subscription, pay-per-view, bundling and supported content are elements of a traditional publisher revenue model.
Digital Marketing Distribution
- Factors like price, product, people, and place impact digital marketing distribution in significant ways.
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