YKT 111 Introduction to Communication and Media Lecture 1 Quiz

What is the definition of communication according to West & Turner?

The act of using symbols to establish and interpret meaning in the environment

Which level of communication involves interpreting and assigning meaning to the received message?

Intrapersonal communication

What is the main reason given for the biggest communication problem?

Failure to listen and understand

What is the first step in the listening process?

Receiving Signup and view all the answers

According to the lecture, what is a unifying theme of communication?

Symbolic interactionism Signup and view all the answers

What is the key takeaway from the lecture regarding good communication?

Listen to understand rather than to reply Signup and view all the answers

What is the primary function of symbols in communication?

To transmit information, ideas, and emotions Signup and view all the answers

Which level of communication involves an individual or institution using technology to send messages to a large, mixed audience?

Mass Communication Signup and view all the answers

What does the environment in communication refer to?

The context in which communication occurs, including time, place, and cultural backgrounds Signup and view all the answers

What is the significance of non-verbal interaction in communication?

To fully interpret the meaning of verbal communication Signup and view all the answers

Which type of communication involves one person communicating with an audience of two or more people?

Group Communication Signup and view all the answers

According to Berelson, Bernard, & Steiner (1964), what is the definition of communication?

The transmission of information, ideas, emotions, skills, etc., by the use of symbols – words, pictures, figures, graphs, etc. Signup and view all the answers

What characterizes interpersonal communication?

The intentional or accidental transmission of information through verbal and nonverbal message systems to another human being Signup and view all the answers