Week 6 Twitter Social Media Midterm

4,000

2006

185 million

<p>50 characters</p> Signup and view all the answers

<p>Use language true to the brand voice</p> Signup and view all the answers

<p><strong>Pinned Posts</strong></p> Signup and view all the answers

<p><strong>Recently posted images</strong></p> Signup and view all the answers

<p><strong>Name of the brand</strong></p> Signup and view all the answers

<p>Hint at the types of content the audience can expect</p> Signup and view all the answers

<p>$44 billion takeover</p> Signup and view all the answers

<p>Receive 18% more clicks, 89% more favorites, and 150% more retweets</p> Signup and view all the answers

<p>They automatically play in the newsfeed and capture attention</p> Signup and view all the answers

<p>Between one and two</p> Signup and view all the answers

<p>To highlight a piece of content</p> Signup and view all the answers

<p>30-40%</p> Signup and view all the answers

<p>9AM - 10AM</p> Signup and view all the answers

<p>AirBNB and Toyota</p> Signup and view all the answers

<p>368 million</p> Signup and view all the answers

<p>50</p> Signup and view all the answers

<p>To build an SMS-based communications platform like texting</p> Signup and view all the answers

<p>To keep important tweets at the top of the profile page</p> Signup and view all the answers

<p>Showcase brand personality and visually appealing images</p> Signup and view all the answers

<p>26% higher engagement rate compared to posts without emojis</p> Signup and view all the answers

<p>One or two hashtags per tweet, including branded hashtags, keywords relevant to interests, and popular/trending hashtags</p> Signup and view all the answers

<p>They stand out easily and can evoke emotions and reactions</p> Signup and view all the answers

<p>Include 30-40% of posts as replies to other people</p> Signup and view all the answers

<p>Links posts together in a thread or conversation</p> Signup and view all the answers