Questions and Answers
Where did Prof. Dr. Kristina Klein study Business Administration with a marketing focus?
University of Cologne
Which institute is Prof. Dr. Kristina Klein currently a part of?
markstones Institute of Marketing, Branding & Technology
In which year did Prof. Dr. Kristina Klein achieve her doctoral degree?
2012
What is the specialization of Prof. Dr. Burmann at the markstones Institute?
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According to the Uppsala model, at which stage do firms establish a foreign sales subsidiary?
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What is a common criticism of the Uppsala model?
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Which theory focuses on the concept of 'Born Globals'?
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What aspect does the Transaction Cost Model focus on?
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What is the main purpose of including slides in the teaching according to the text?
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Why does the text recommend consulting the sources that the slides refer to if certain aspects of the course content are not understood?
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What does the text emphasize as an integral part of academic studies?
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When can reading the slides alone serve as a sufficient study method, as implied by the text?
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According to the Uppsala model, at which stage do firms establish a foreign sales subsidiary?
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What does the Uppsala model describe about market commitment?
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In the Uppsala model, what type of markets do firms usually start to internationalize to?
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What is psychic distance according to the Uppsala model?
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Study Notes
Prof. Dr. Kristina Klein
- Studied Business Administration with a marketing focus at the University of Erlangen-Nuremberg.
- Currently a part of the University of Münster.
- Achieved her doctoral degree in 2005.
Prof. Dr. Burmann
- Specializes in Brand Management at the markstones Institute.
Internationalization Theories
Uppsala Model
- Firms establish a foreign sales subsidiary at the third stage of internationalization.
- Common criticism: it's too simplistic and doesn't account for other factors.
- Describes market commitment as a gradual process.
- Firms usually start to internationalize to markets with a low psychic distance (cultural and linguistic similarities).
Other Theories
- The 'Born Globals' theory focuses on the concept of companies that are international from their inception.
- The Transaction Cost Model focuses on the costs of transactions and the efficiency of international trade.
Academic Studies
- Consulting sources referred to in slides is recommended to clarify unclear course content.
- Including slides in teaching is meant to support understanding.
- Critical thinking and reviewing sources are emphasized as integral parts of academic studies.
- Reading slides alone can be sufficient for study only when the content is simple and well-structured.
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Description
Learn about the Uppsala model which explains how firms start international activities in nearby markets and gradually expand to more distant markets through successive stages such as sporadic exporting, export via representatives, foreign sales subsidiary, and foreign production. Understand the concept of market commitment and resource allocation in international business.
