Uppsala Model for International Business

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16 Questions

Where did Prof. Dr. Kristina Klein study Business Administration with a marketing focus?

University of Cologne

Which institute is Prof. Dr. Kristina Klein currently a part of?

markstones Institute of Marketing, Branding & Technology

In which year did Prof. Dr. Kristina Klein achieve her doctoral degree?

2012

What is the specialization of Prof. Dr. Burmann at the markstones Institute?

Innovative Brand Management

According to the Uppsala model, at which stage do firms establish a foreign sales subsidiary?

Stage 3: Establishment of a foreign sales subsidiary

What is a common criticism of the Uppsala model?

It is considered too deterministic.

Which theory focuses on the concept of 'Born Globals'?

'Born Globals' is not covered in any of the theories mentioned.

What aspect does the Transaction Cost Model focus on?

Costs associated with transactions

What is the main purpose of including slides in the teaching according to the text?

To facilitate self-dependent study of the literature

Why does the text recommend consulting the sources that the slides refer to if certain aspects of the course content are not understood?

Because consulting sources enhances understanding beyond class and literature

What does the text emphasize as an integral part of academic studies?

Self-dependent study of the literature

When can reading the slides alone serve as a sufficient study method, as implied by the text?

When complemented with attending lectures and studying literature

According to the Uppsala model, at which stage do firms establish a foreign sales subsidiary?

Stage 3: Establishment of a foreign sales subsidiary

What does the Uppsala model describe about market commitment?

Market commitment increases gradually in small steps

In the Uppsala model, what type of markets do firms usually start to internationalize to?

Markets with low psychic distance

What is psychic distance according to the Uppsala model?

Measure of manager's perception of differences between home and foreign markets

Learn about the Uppsala model which explains how firms start international activities in nearby markets and gradually expand to more distant markets through successive stages such as sporadic exporting, export via representatives, foreign sales subsidiary, and foreign production. Understand the concept of market commitment and resource allocation in international business.

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