Understanding Consumer Behavior in Marketing

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By WorldFamousOctopus

Quiz

Flashcards

10 Questions

Why is understanding consumer behavior crucial for businesses?

How does understanding consumer behavior impact customer retention?

In what way does consumer differentiation help companies?

What role does insights into consumer behavior play in marketing programs?

How can businesses effectively meet varied consumer requirements?

What can businesses gain by understanding competitors' strengths and weaknesses in the context of consumer behavior?

When do consumers typically engage in complex buying behavior?

What characterizes dissonance-reducing buying behavior?

In which scenario might post-purchase dissonance occur according to the text?

Why might a buyer considering a new car exhibit complex buying behavior, according to the text?

Description

Explore the multifaceted process of consumer behavior in marketing, influenced by internal (psychological, personal) and external factors (social, cultural). Learn how marketers use these factors to drive successful strategies, with a focus on consumer differentiation and tailoring products to diverse market segments.

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