L5 HBC

Behavior Change Wheel

• The Behavior Change Wheel is composed of three components: Capability, Opportunity, and Motivation (COM).
• The COM components are the sources of behavior in the Behavior Change Wheel.

Role of Policy in Behavior Change

• The main focus of the Role of Policy in Behavior Change lecture is the role of policy in enabling behavior change.

Definition of Policy

• Policy is defined as a set of rules, regulations, and guidelines that govern behavior.

Intervention Functions

• The intervention functions according to the Behavior Change Wheel are:
  • Education
  • Persuasion
  • Incentivization
  • Coercion
  • Training
  • Restriction
  • Environmental restructuring
  • Modelling

Developing Interventions

• The first step in developing interventions based on models is to identify the target behavior and the target population.
• The second step is to identify the sources of behavior that need to be targeted.
• The third step is to select the intervention functions and policy categories that are most likely to be effective.

Policy Categories

• The policy categories related to enabling interventions are:
  • Communication and marketing
  • Fiscal measures
  • Regulation
  • Service provision
• Communication and marketing involves the use of persuasive communication to influence behavior.
• Fiscal measures involve the use of economic incentives or disincentives to influence behavior.
• Regulation involves the use of laws or rules to restrict or mandate behavior.
• Service provision involves the provision of services or infrastructure to support behavior change.

Barriers to Policy Development

• A barrier to the development and implementation of public health policies is the lack of resources or infrastructure.

Test your understanding of the role of policy in behavior change with this quiz. Identify various roles of policy in influencing behavioral change and deepen your knowledge of how policy can shape health promotion efforts.