Strategies for Engaging with Audiences through Live Events and User-Generated Content

Using the right keywords for your audience is just as important for ______ articles as it is for original content.

Don’t choose only the ______ fruit.

Include your branding to ensure brand recognition and ______.

Include a call to action (CTA). As you know, whenever you publish content, you want to tell your audience what to do next. A CTA lets your audience know what that next action should ______.

Decide which channel you will be publishing on ahead of time. Pick the channels you plan to publish on before you write. Be sure to determine that it will satisfy that specific ______.

Be clear about how the content will be measured before it’s ______.

If you’re constantly listening and engaging with your audience, you should already know about any ______ spots.

If you think you aren’t sufficiently plugged in to your audience, don’t go forward with a UGC ______.

Keep a close watch on your launch and respond immediately if things get out of ______.

When you repurpose content, you can change the format, update the material, or ______.

Repurposing your content makes sense for many reasons. It helps you: »» Spread ideas: It extends the reach of your ideas by giving new audiences the chance to ______ it.

Repurposing your content makes sense for many reasons. It helps you: »» Provide a variety of formats: It enhances the value of content by changing the format to reach people who prefer that ______.

Here are some suggestions: »» Document a live event.When you launch your latest new product or feature, get your prospect’s attention by creating a live video event and give discounts or gifts to the ______.

»» Develop user-generated content.Others might use a replay of your video and promote you.This is the best kind of sharing because you’re being recommended by someone else, but you get to deliver the actual message via your ______.

»» Take a look behind the scenes.Several TV shows have used these tools to take viewers behind the scenes with their favorite ______.This gets a viewer’s attention and enhances the value of the show.

»» Interview someone at a conference.Interviews can be a really fun way to generate excitement for your prospects.You can show viewers what is happening at the conference and interview top ______.

»» Provide training or demos.Your prospects are hungry for valuable training opportunities.Provide a live demo or special training to develop trust with your ______.

PUBLIC RELATIONS & MARKETING DEPT. ______