Questions and Answers
What are two consumption situation characteristics that affect the degree of reference group influence, as mentioned in the text?
Visibility of consumption and product quality
What factor affects the strength of reference group influence when purchasing a product that is considered less of a necessity?
Level of confidence in the purchase situation
Which factor influences an individual's conformity to a group's norms concerning a specific activity?
Commitment to the group
What is the main guiding principle for effective social media marketing according to the text?
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In the context of reference group influence, which form occurs when an individual uses the behaviors and opinions of reference group members as potentially useful bits of information?
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What characterizes normative influence in the consumption process as described in the text?
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In consumer behavior, what is a reference group?
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What characterizes primary groups in consumer behavior?
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Which type of reference group influences consumer behavior through a desirability to belong?
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How does a dissociative reference group impact consumer behavior?
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