Motivations in Travel Literature

The difference between a ______ and a want is awareness.

It is the duty of people involved in marketing to convert needs into wants by making the individual aware of his ______ deficiencies.

Motivation occurs when an individual wants to satisfy a ______.

An individual will be motivated to buy a product or a service if he perceives that the purchase of that product or service will be beneficial in satisfying the ______ of which he is now aware.

Internal factors or personal needs 'push' people to ______.

Pull factors are external stimulators such as: scenic beauty, historical areas, cultural events, and ______ events.

Some of these motivations listed in ______ literature are: Escape; Relaxation; Relief of tension; Sunlust; Physical; Health; Family togetherness; Interpersonal relations; Roots or ethnic; Maintaining social contacts; Convincing oneself of one’s achievements; Showing one’s importance to others; Status and prestige; Self-discovery; Cultural; Education; Professional/business; Wanderlust; Interest in foreign affairs; and Scenery.Basic ______ motivators can be divided into four classes: Physical motivators - include those related to physical rest, sports participation, beach recreation, relaxing entertainment, and other motivations directly connected with health; Cultural motivators - include the desire to know about other countries - their music, art, folklore, dances, paintings, and religion.Interpersonal motivators - pertain to the desire to meet other people, visit freinds or relatives, escape from routine, from family and neighbors.Status and prestige motivators - concern ego needs and personal development.Included in this group are tips related to business, conventions, study and pursuit of hobbies and education.Travel would enhance one’s recognition and good reputation.Travel as a Means to Satisfy a Need and Want The key to understand tourist motivation is to view vacation ______ as a vehicle to satisfy one’s needs and wants.

Basic travel motivators can be divided into four classes: Physical motivators - include those related to physical rest, sports participation, beach recreation, relaxing entertainment, and other motivations directly connected with ______; Cultural motivators - include the desire to know about other countries - their music, art, folklore, dances, paintings, and religion.

Interpersonal motivators - pertain to the desire to meet other people, visit freinds or relatives, escape from routine, from family and neighbors.Status and prestige motivators - concern ego needs and personal development.Included in this group are tips related to business, conventions, study and pursuit of hobbies and ______.

The key to understand tourist motivation is to view vacation ______ as a vehicle to satisfy one’s needs and wants.