Mastering Sample Selection in Marketing Research

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By CleanBay

Quiz

Flashcards

10 Questions

International markets are measured in hundreds of ______ of people

National markets comprise ______ of individuals

Even local markets may constitute hundreds of ______ of households

Population is defined as the entire group under study as specified by the objectives of the ______ project

Sample - is a ______ of the population that suitably represents that entire group

Define census.

What is the purpose of using a sample in marketing research?

What is a sample unit?

What is a sample frame?

What causes sampling error in a survey?

Description

Test your knowledge on selecting samples in marketing research with this quiz. Learn about the importance of samples and how to effectively choose them for international, national, and local markets.

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