International markets are measured in hundreds of ______ of people
National markets comprise ______ of individuals
Even local markets may constitute hundreds of ______ of households
Population is defined as the entire group under study as specified by the objectives of the ______ project
Sample - is a ______ of the population that suitably represents that entire group
What is the purpose of using a sample in marketing research?
What is a sample unit?
What is a sample frame?
What causes sampling error in a survey?
Test your knowledge on selecting samples in marketing research with this quiz. Learn about the importance of samples and how to effectively choose them for international, national, and local markets.
Make Your Own Quiz
Transform your notes into a shareable quiz, with AI.Get started for free