Marketing Management B.B.A. Examination Quiz

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Define the term 'market'.

A market is a place where buyers and sellers come together to exchange goods or services.

Explain what is meant by 'marketing mix'.

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.

What is 'consumer behaviour'?

Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants.

Explain the concept of 'Digital Marketing'.

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

What is the significance of 'marketing positioning'?

Marketing positioning is important as it helps a company create a unique and favorable image in the minds of the target market.

State the objectives of marketing research.

The objectives of marketing research include gathering information about markets, customers, and competitors to support decision making and improve marketing strategies.

Explain the 'product life cycle' in detail.

The product life cycle describes the stages a product goes through from introduction to withdrawal in the market. The stages include introduction, growth, maturity, and decline.

Discuss the factors influencing consumer behavior and consumer socialization.

Factors influencing consumer behavior include cultural, social, personal, and psychological factors. Consumer socialization is influenced by family, peers, social media, and cultural norms.

Explain the bases for consumer segmentation in detail.

Consumer segmentation is based on factors such as demographics, psychographics, behavior, and geographic location. It helps businesses target specific consumer groups with tailored marketing strategies.

This quiz covers topics related to Marketing Management for B.B.A. students, including definitions of 'market', 'marketing environment', 'marketing mix', and 'pricing'. Answer any six sub-questions in this quiz.

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