10 Questions
What is the primary component of the 7 Ps of the marketing mix?
Product
What term is used to refer to the tactical or operational part of a marketing plan?
Marketing mix
Which element is included in the 7Ps of the services marketing mix but not in the 4Ps?
Process
What does marketing involve communicating to customers for the purpose of promoting or selling?
Value of a product, service, or brand
What is the art and science of getting, keeping, and growing customers through creating superior customer value?
Delivering and communicating superior customer value
What is the term used for informing customers about a product, including advertising, public relations, and sales promotion?
Promotion
Which aspect of the marketing mix refers to the processes involved in delivering products and services to the customer?
Process
What is the term used for the linchpin of a successful marketing strategy, without which the product may fail to sell?
People
Which factor affects the value of a product as perceived by the consumer and is often used as a means of judging its quality?
Price
Where are products sold besides shops, including door-to-door and online sales locations?
Place
Test your knowledge about the fundamentals of marketing, including the concept of marketing, the 7 P's of marketing, and their importance. Explore key marketing techniques and consumer behavior.
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