Market Research Essentials

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10 Questions

What is the main goal of market research?

Which techniques are used in market research?

What distinguishes marketing research from market research?

Why do people confuse Market research with Marketing research?

What is the role of quantitative techniques in market research?

According to goal-setting theory, which type of goals lead to higher performance?

What effect do difficult goals have on effort, according to goal-setting theory?

How do goals affect persistence, according to goal-setting theory?

Which factor is NOT mentioned by Locke and Latham as necessary for goals to affect performance positively?

What is the main idea behind goal or objective setting, as per the given text?


Test your knowledge about the fundamental concepts and techniques of market research, including qualitative and quantitative methods, market analysis, and competitive analysis.

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