Questions and Answers
What is the main goal of market research?
To identify and analyze the needs of the market
Which techniques are used in market research?
Ethnography and focus groups
What distinguishes marketing research from market research?
Marketing research is concerned specifically with markets and distribution
Why do people confuse Market research with Marketing research?
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What is the role of quantitative techniques in market research?
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According to goal-setting theory, which type of goals lead to higher performance?
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What effect do difficult goals have on effort, according to goal-setting theory?
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How do goals affect persistence, according to goal-setting theory?
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Which factor is NOT mentioned by Locke and Latham as necessary for goals to affect performance positively?
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What is the main idea behind goal or objective setting, as per the given text?
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