Questions and Answers
What are the key customer markets discussed in Chapter 1?
Key Customer Markets
Who are the authors of the text?
Dr. Rasha Abd El Aziz Ismail ElNaggar, Dr. Hesham Ramadan Eassa Hassaan, Dr. Naglaa Mohamed Diaa Ramzy
What is the topic of Chapter 3?
Market Segmentation and Targeting
What is the title of Chapter 1?
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What is the title of Chapter 2?
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