Questions and Answers
What new product line was LEGO considering, as mentioned in the text?
A line of buildable games
What challenge did LEGO face in its distribution process?
Meeting strict delivery deadlines set by retailers like Wal-Mart
Which of the following statements best describes LEGO's consideration of launching a new board game line?
It represents an effort to inject innovation into a stagnant board game category
What potential advantage did LEGO's management see in experimenting with new product lines like board games?
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Based on the information provided, which of the following statements best characterizes LEGO's approach to managing sustainable growth?
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