Industry 4.0 Innovations and Customer Engagement Quiz

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12 Questions

What technology aims to minimize maintenance frequency, avoid unplanned outages, and reduce unnecessary preventive maintenance costs?

Sensors and Internet for Predictive Maintenance

Which strategy involves involving internal and external experts as well as customers through Open Innovation or Crowdsourcing?

R&D Strategy

Which technology is used for Customization and On-Demand Production?

Additive Manufacturing

Which technology is considered for Design, Production, and Training in the text?

Augmented Reality

Was ist das Ziel von Predictive Maintenance im industriellen Kontext?

Minimierung der Wartungshäufigkeit, Vermeidung ungeplanter Ausfälle und Reduzierung unnötiger präventiver Wartungskosten

Was ist ein wesentlicher Vorteil von Additive Manufacturing (3-D-Druck) im industriellen Kontext?

Flexibilität für die Anpassung und On-Demand-Produktion

Welche Technologie wird verwendet, um Design, Produktion und Training zu verbessern?

Augmented Reality (AR)

Was beinhaltet eine Demand-Driven Supply Chain Strategie?

Proaktive Anpassung an sich ändernde Marktnachfragen

Was sind einige wichtige Aspekte des Kundenbeziehungsmanagements, die im Text genannt werden?

Nutzung von digitalen Technologien für personalisiertes Marketing, Search Engine Marketing und Search Engine Optimization

Was hat einen hohen Stellenwert im Zusammenhang mit dem Customer Lifetime Value, wie es im Text erwähnt wird?

Social Media und Bedeutung von viralen Effekten

Welche Faktoren beeinflussen die Messung der Marketingeffektivität in der digitalen Welt gemäß dem Text?

Soziale Effekte, Online-Offline Interaktionen und die Wahl der Zurechnung von Messpunkten

Welcher Moment wird als der Beginn einer Reihe von relevanten Momenten im Kundeninteraktionsprozess bezeichnet?

Zero Moment of Truth (Online Suche)

Study Notes

  • Reevaluating value chain: Incorporating internal and external experts and customers through Open Innovation or Crowdsourcing in the context of Industry 4.0 (digital technologies in industrial settings)
    • Predictive Maintenance using sensors and internet for data analysis to identify operational anomalies and potential equipment defects, minimizing maintenance frequency and unplanned outages.
    • Additive Manufacturing (3-D printing) for customization and on-demand production.
    • Augmented and Virtual Reality for design, production, and training.
    • Demand-Driven Supply Chain and Omni-Channel Digital Sales Channels as complementary instead of substituting.
  • Reconnecting with customers:
    • Winning customers with highest Customer Lifetime Value.
    • Multiple Moments of Truth starting with Zero Moment of Truth (online search).
    • Utilizing digital technologies for personalized marketing, Search Engine Marketing, and Search Engine Optimization.
    • High importance of Social Media and significance of viral effects.
    • Engaging through Mobile Devices as access to customers.
    • Transitioning from Storytelling to Story Making.
    • Measuring marketing effectiveness in the digital world influenced by social effects, online-offline interactions, and choice of metrics (e.g. clicks).

Test your knowledge on incorporating open innovation, predictive maintenance, additive manufacturing, digital sales channels, customer lifetime value, digital marketing, and measuring marketing effectiveness in the context of Industry 4.0. Also explore strategies for reconnecting with customers using digital technologies.

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