Questions and Answers
What technology aims to minimize maintenance frequency, avoid unplanned outages, and reduce unnecessary preventive maintenance costs?
Sensors and Internet for Predictive Maintenance
Which strategy involves involving internal and external experts as well as customers through Open Innovation or Crowdsourcing?
R&D Strategy
Which technology is used for Customization and On-Demand Production?
Additive Manufacturing
Which technology is considered for Design, Production, and Training in the text?
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Was ist das Ziel von Predictive Maintenance im industriellen Kontext?
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Was ist ein wesentlicher Vorteil von Additive Manufacturing (3-D-Druck) im industriellen Kontext?
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Welche Technologie wird verwendet, um Design, Produktion und Training zu verbessern?
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Was beinhaltet eine Demand-Driven Supply Chain Strategie?
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Was sind einige wichtige Aspekte des Kundenbeziehungsmanagements, die im Text genannt werden?
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Was hat einen hohen Stellenwert im Zusammenhang mit dem Customer Lifetime Value, wie es im Text erwähnt wird?
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Welche Faktoren beeinflussen die Messung der Marketingeffektivität in der digitalen Welt gemäß dem Text?
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Welcher Moment wird als der Beginn einer Reihe von relevanten Momenten im Kundeninteraktionsprozess bezeichnet?
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Study Notes
- Reevaluating value chain: Incorporating internal and external experts and customers through Open Innovation or Crowdsourcing in the context of Industry 4.0 (digital technologies in industrial settings)
- Predictive Maintenance using sensors and internet for data analysis to identify operational anomalies and potential equipment defects, minimizing maintenance frequency and unplanned outages.
- Additive Manufacturing (3-D printing) for customization and on-demand production.
- Augmented and Virtual Reality for design, production, and training.
- Demand-Driven Supply Chain and Omni-Channel Digital Sales Channels as complementary instead of substituting.
- Reconnecting with customers:
- Winning customers with highest Customer Lifetime Value.
- Multiple Moments of Truth starting with Zero Moment of Truth (online search).
- Utilizing digital technologies for personalized marketing, Search Engine Marketing, and Search Engine Optimization.
- High importance of Social Media and significance of viral effects.
- Engaging through Mobile Devices as access to customers.
- Transitioning from Storytelling to Story Making.
- Measuring marketing effectiveness in the digital world influenced by social effects, online-offline interactions, and choice of metrics (e.g. clicks).
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Description
Test your knowledge on incorporating open innovation, predictive maintenance, additive manufacturing, digital sales channels, customer lifetime value, digital marketing, and measuring marketing effectiveness in the context of Industry 4.0. Also explore strategies for reconnecting with customers using digital technologies.
