19 Questions
What is the impact of multitasking on productivity according to studies?
Reduces productivity by 40%
What is the main takeaway regarding cognitive overload from the text?
Accidents are more likely when people are engaged in multiple tasks.
Why is multitasking considered inefficient?
It requires the brain to shift back and forth between tasks
What was a significant finding related to distracted individuals using cell phones while walking?
They were less likely to notice a person in a clown suit riding a unicycle.
What does the research show about people's ability to attend to cognitive tasks?
People can only focus on one cognitive task at a time
In which scenario from the text did the researchers observe a higher likelihood of accidents due to multitasking?
Walking and reading
What is a common consequence of multitasking while walking or driving?
Increased accidents
How did the text suggest multitasking can impact productivity?
It leads to cognitive overload and decreased efficiency.
How does multitasking impact the consumption of information in an attention economy?
Leads to cognitive overload and reduced attention span
What term is used in the text to describe the practice of using a mobile device while watching TV?
Multiscreening
What was the impact on Nordstrom's online sales when its website response time slowed by just half a second?
Online sales fell by 11%
What is the trend that will become more relevant over time?
Attention Economy
What is the new way that the digital consumer navigates the purchase process, as mentioned in the text?
Omnichannel
In the context of the text, what is emphasized as essential for marketing campaigns?
Customer insights
What is one of the effects of information overload and continuous distractions on individuals?
Impaired ability to focus
What is the implication mentioned in the text regarding the need for marketing messages?
They should be easily digestible
How do consumers' behaviors change due to their decreasing patience levels?
Consumers expect faster and simpler solutions
What happens to our ability to focus when faced with stimulation addiction?
Our ability to focus becomes impaired
How do consumers' changing behaviors influence their expectations?
Consumers now demand immediate gratification
Learn about how a half-second delay in website response time can lead to an 11% drop in online sales, as exemplified by Nordstrom. Explore the concept of omnichannel marketing and the importance of providing a seamless experience across multiple devices and touchpoints. Delve into the influence of social conscience in consumer behavior.
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