Food Marketing and Consumer Behavior Chapter 4 Quiz

Initiator, Influencer, Decider, Buyer, User

Internal sources and External sources

To satisfy a need and search for benefits

<p>Choice set of products, relevant product attributes, attribute importance weights, belief scores (perception), determining preference score</p> Signup and view all the answers

<p>Modify own product, change beliefs about own product, change beliefs about competitors' brands, change attribute importance weights, call attention to neglected attributes</p> Signup and view all the answers

<p>Occupants, Objects, Objectives, Organisations, Operations, Occasions, Outlets</p> Signup and view all the answers

<ol> <li>Need recognition</li> <li>Information search</li> <li>Evaluation of alternatives</li> <li>Purchase decision</li> </ol> Signup and view all the answers

<p>Buying behaviour of the target market</p> Signup and view all the answers

<p>Outside stimuli, Marketing mix, The environment, Buyer’s Black Box, Buyer characteristics, Buyer decision making process, Buyer’s Purchase Decisions</p> Signup and view all the answers

<p>Extended problem solving, limited problem solving, automated/habitual purchasing</p> Signup and view all the answers

<p>Product-related factors, environment-related factors, person-related factors, cultural factors</p> Signup and view all the answers

<p>Income, occupation, education</p> Signup and view all the answers