10 Questions
What is a key benefit of value-based segmentation?
Increased returns from lower investments
Why is it important for a marketing manager to be able to identify segment members?
To focus resources on the most profitable customers
What does it mean for a segment to be 'measurable and obtainable'?
The segment's size and profile can be quantified and accessed through data
Why should a segment be 'substantial'?
To guarantee profitability
What will happen if marketers under-invest in high-value customers?
Creation of product features and marketing strategies that do nothing for their best customers
Why is it important for a segment to be 'substantial'?
To ensure the segment is large enough to be profitable
What will happen if marketers under-invest in high-value customers?
Creation of product features and marketing strategies that do nothing for their best customers
Why is it important for a marketing manager to be able to identify segment members?
To focus resources on the most profitable customers
What does it mean for a segment to be 'measurable and obtainable'?
Size, profile, and characteristics must be quantifiable and accessible
What is a key benefit of value-based segmentation?
Increased returns from lower investments
Explore careers in advertising design, media, fashion, theatre, and textile-and-interior designing targeted at the 18-25 age group. Learn about marketing segmentation techniques to convert non-users into users based on value and benefit segmentation.
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