Creative Careers and Marketing Segmentation

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By BrainyTropicalRainforest

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10 Questions

What is a key benefit of value-based segmentation?

Why is it important for a marketing manager to be able to identify segment members?

What does it mean for a segment to be 'measurable and obtainable'?

Why should a segment be 'substantial'?

What will happen if marketers under-invest in high-value customers?

Why is it important for a segment to be 'substantial'?

What will happen if marketers under-invest in high-value customers?

Why is it important for a marketing manager to be able to identify segment members?

What does it mean for a segment to be 'measurable and obtainable'?

What is a key benefit of value-based segmentation?

Description

Explore careers in advertising design, media, fashion, theatre, and textile-and-interior designing targeted at the 18-25 age group. Learn about marketing segmentation techniques to convert non-users into users based on value and benefit segmentation.

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