5 Questions
What are some ways in which marketing influences competitiveness?
Identifying consumer wants and needs, pricing, and advertising
Why is achieving a perfect match between consumer wants/needs and the organization's goods/services important?
To enhance competitiveness
What are the key factors influencing consumer buying decisions?
Price and quality
How can advertising and promotion contribute to organizational competitiveness?
By informing potential customers about product features and attracting buyers
What is the role of operations functions in organizational competitiveness?
Improving production efficiency and product quality
Test your knowledge of competitiveness, strategy, and productivity in business with this quiz. Explore the key factors that influence a company's success and learn how marketing and operations functions contribute to competitiveness.
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