Brand Knowledge Week 2

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RemarkableTaiga
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15 Questions

Which of the following is a component of brand knowledge?

Brand image

What is the advantage of heightening brand awareness?

All of the above

How can brand awareness be built?

Repeated exposure

Which of the following is NOT a suggestion for choosing a brand for the brand audit project?

Choose brands that are doing well

According to the text, what is the definition of a brand?

A name, term, sign, symbol, or design intended for consumers to identify goods and services

What should students consider when choosing a brand for the brand audit project?

All of the above

According to the text, what is brand equity?

The effect of a marketing activity captured by responses uniquely attributable to brand knowledge

How does brand equity manifest in a blind test?

Consumers react more favorably to a product when the brand is identified

According to the text, how is brand knowledge stored in consumer memory?

As a network of nodes and links representing meaningful associations

Which type of associations should be chosen to enhance brand image according to the text?

Favorable associations

What is the purpose of secondary associations in brand image according to the text?

To enhance brand liking

What type of associations should be chosen to increase brand liking according to the text?

Relevant associations

What is the purpose of unique associations in brand image according to the text?

To enhance brand liking

What is the unique selling proposition of a product according to the text?

A product's point-of-difference

Which brand mentioned in the text focuses on environmental awareness and against animal testing?

The Body Shop

Test your brand knowledge and learn how information is stored with this quiz! Explore various towel, shampoo, shower, and soap brands and discover how they store important information. Take the quiz now to expand your brand knowledge!

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